Worldwide Mac Sales Hold Steady as PC Market Sees Shipments Decline 9.6% in Q1 2016

Amid a decline in worldwide PC shipments, Apple's Mac sales have held steady, according to new PC shipping estimates from Gartner. During the first quarter of 2016, Apple shipped 4.6 million Macs worldwide and held 7.1 percent of the market, up from 4.56 million Mac shipments and 6.4 percent of the market during the first quarter of 2015.

While Apple only saw 1 percent worldwide growth, it fared better than the overall PC market, which saw total worldwide shipments of 64.8 million, a 9.6 percent decline from 71.7 million shipments in Q1 2015. Among other vendors, Lenovo and HP saw some of the biggest shipment drops with 12.5 million and 11.4 million shipments in 1Q 2016, down from 13.5 million and 12.5 million, respectively, in the year-ago quarter.

gartner_1Q16_global

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q16 (Thousands of Units)

With 7.1 percent of the market, Apple ranked as the number five worldwide vendor, coming in after Lenovo (19.3% share), HP (17.6% share), Dell (14.1% share), and ASUS (8.3% share). Other vendors, not ranked in the top five, accounted for 33.6 percent of the market.

The deterioration of local currencies against the U.S. dollar continued to play a major role in PC shipment declines. Our early results also show there was an inventory buildup from holiday sales in the fourth quarter of 2015," said Mikako Kitagawa, principal analyst at Gartner.

While Apple's worldwide numbers were steady, Mac sales in the United States appear to have dipped slightly. According to Gartner's data, Apple shipped 1.666 million PCs in the United States, for 12.7 percent of the market. That's down from 1.672 million in the year-ago quarter, but market share is up from 11.8 percent.

gartner_1Q16_us

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q16 (Thousands of Units)

Dell, the number one vendor in the U.S., shipped 3.5 million PCs in Q1 2016 for 26.3 percent of the market, while HP shipped 3.1 million for 23.7 percent of the market. Lenovo saw the greatest growth with 1.9 million shipments and 14.5 percent of the market, while ASUS saw a decline in shipments from 770,000 in Q1 2015 to 667,000 in Q1 2016 for just 5.1 percent of the market.

In the overall U.S. PC market, shipments totaled 13.1 million in the first quarter of 2016, a decline of 6.6 percent compared to the year-ago quarter and the lowest shipment volume in the country in three years.

gartner_1Q16_us_trend

Apple's U.S. Market Share Trend: 1Q06-1Q16 (Gartner)

IDC also released its shipment estimates today, and as is typical, its numbers are different than Gartner's numbers, in part due to the difference in the way Windows-based tablets are counted by each firm. According to IDC, worldwide PC shipments totaled 60.6 million, for an overall decline of 11.5 percent.

While Gartner ranks Apple as number five vendor in worldwide PC shipments, IDC ranks Apple as number four with 4.5 million shipments and 7.4 percent of the market (a decline from 4.6 million shipments in Q1 2015), edging out ASUS's 4.4 million shipments. As for U.S. shipments, IDC puts the total number at 13.625 million, an overall decline of 5.8 percent.

IDC's U.S. shipment estimates are more favorable to Apple, suggesting PC shipments totaling 1.8 million and 13 percent market share for growth of 5.6 percent rather than the slight decline Gartner estimates. Like Gartner, IDC lists Dell (3.5m shipments), HP (3.5m shipments), Lenovo (1.9m shipments), and Apple (1.8m shipments) as the top four PC vendors in the United States, but IDC positions Acer Group (711,000 shipments) as the number five vendor while Gartner lists it as ASUS.

It's important to note that data from Gartner and IDC is preliminary and that the numbers can shift, sometimes dramatically, while other times, the estimates are closer to the actual data. Last year, for example, Gartner estimated Apple's Q1 2015 U.S. PC shipments to be 1.670 million, fairly close to the correct 1.672 million shipment number.

Tags: IDC, Gartner

Top Rated Comments

mantan Avatar
61 months ago

The stories always make me happy. The greater market share the Mac has the more attention it will get from developers. Hopefully many windows only applications will become cross platform and many of the current programs that have inferior Mac versions will finally get developers attention.

These stories don't make me happy.

It reaffirms a philosophy of eeking out updates, watering down specs and cutting corners at every opportunity. (See the MacBook, iMac and Mac Mini) A decease in sales may compel some action. This type of news means more of the same.
Score: 18 Votes (Like | Disagree)
puckhead193 Avatar
61 months ago
here's a crazy idea... update your stuff! The mac pro is only how many years old..SMH
Score: 12 Votes (Like | Disagree)
infinitech Avatar
61 months ago
I buy macs on behalf of clients and I still can't believe apple screwed us with 5400 RPM drives in the thin iMacs from 2014.
Score: 11 Votes (Like | Disagree)
kevinkyoo Avatar
61 months ago
That's pretty amazing, given how behind Apple is with upgrading a lot of the computers (Air, MBP, MP, etc.). I know a LOT of people who are waiting for the new MBP/MB - let's hope Apple doesn't disappoint.
Score: 10 Votes (Like | Disagree)
MisterK Avatar
61 months ago
Here's my ideal Mac lineup:
First you trim down all the bezels on the laptops. That means a 12" screen fits in (what used to be) an 11" body. A 14" screen fits in (what used to be) a 13" body. 16" screen fits in (what used to be) a 15" body. Laptops would stay the same sizes but every screen would be bigger. Go retina across the board. Kill the Air.
That leaves you with:

MacBook 12"
MacBook Pro 14" & 16"


That clears up a lot of SKUs even if they keep doing colours. Neat and tidy.


Now for desktops.

A nice redesign on the iMac. Nothing mind blowing. Just beautiful 23" for the small one and 28" at the large size. We're removing bezel across the board! And just call it a Mac.

Do a complete rethink on the Mac Pro. Time to give people the expandable Mac they never thought Apple would do. At this point, why not? Give gadget sites the headline "Apple's new Mac Pro out PCs every PC". They could make it lesser margin Mac. They'd certainly make up for it in volume over the current Mac Pro. It could be a powerhouse PC in the traditional sense. Run VR like a champ. Do 3D, simulations, crunch video... Something power users wouldn't feel guilty about. Very un-Apple and it would garner them massive praise.

Have a nice 23" & 28" 5K Cinema "Mac" Display to go along with that.

Let's say that's:

Mac 23" & 28"
Mac Pro
Mac Display 23" & 28"



So much sanity.

On the OS side, Apple has an interesting opportunity since Microsoft is doing the compromised route with Windows (grandma friendly tablet OS mixed with power user OS).
"Mac OS 11" could have a few more power user features. Would make newer Windows versions more toy-like in comparison.
"iPhone OS" can continue on its good trajectory. Evolutionary updates.
"iPad OS" could more closely resemble Windows with dual work modes to defend against encroaching Surface. You could lock it to touch mode if you didn't want to make it work like a traditional computer.
Score: 7 Votes (Like | Disagree)
kevinkyoo Avatar
61 months ago

Seriously, people here act like apple has to pump out the newest processors in their line instead of waiting for an overall better package.

Because putting out a $3000 MBP with Haswell and an outdated AMD Radeon chip is acceptable? If they're charging premium for the laptops, then yes, I expect as a customer for Apple to put the newest processors.
Score: 5 Votes (Like | Disagree)

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...