Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Continues Seeing Steady Mac Sales Growth Even as U.S. PC Shipments Decline
Even amid a decline in U.S. PC shipments, Apple continues to see steady shipment growth, according to new PC shipping estimates from Gartner. Apple shipped nearly 1.7 million PCs in 1Q15, up from 1.5 million in 1Q14, marking an 8.9 percent increase. Overall PC growth in the United States in 1Q15 was down 1.3 percent compared to 1Q14, with Dell and other smaller manufacturers seeing a decline in shipments. Gartner estimated total PC shipments in the U.S. during 1Q15 at 13.9 million, down from 14 million last year.
During the quarter, Apple captured 12 percent of the market, up from 10.9 percent in the year ago quarter. Apple is positioned as the third largest PC vendor in the United States, and continues to trail both HP and Dell when it comes to market share.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q15 (Thousands of Units)
HP shipped 3.6 million PCs during 1Q15, garnering it 26.1 percent of the market. Dell shipped 3.2 million for 23.2 percent of the market, and Lenovo came in after Apple with 1.7 million shipments for 11.8 percent of the market. ASUS, the fifth largest vendor in the U.S., sold just under a million PCs for 7.2 percent of the market.
Apple's U.S. Market Share Trend: 1Q06-1Q15 (Gartner)
IDC also released its shipment estimates today, and as is typical, its numbers are different than Gartner's numbers, in part because Gartner counts Windows-based tablets as personal computers, while IDC does not. According to IDC, overall PC shipments in the United States for 1Q15 were at 14 million, with Apple responsible for shipping 1.6 million PCs during the quarter, up from 1.5 million in 1Q14. IDC estimates Apple saw 1.7 percent growth with 10.9 percent market share.
IDC also ranks HP and Dell as the top two vendors in the United States, but its estimates place Lenovo as the third largest vendor with Apple coming in fourth and Toshiba coming in fifth.
As for worldwide shipments, Apple does not rank as one of the top five vendors so its worldwide shipments are not broken down in IDC and Gartner PC shipping estimates. Total worldwide PC shipments for 1Q15 were at 71.7 million according to Gartner, a decline of 5.2 percent compared to the year ago quarter, while IDC estimates put total worldwide shipments at 68.5 million, a decline of 6.7 percent.
It is important to note that data from Gartner and IDC is preliminary and that the numbers can shift somewhat, sometimes dramatically. Last year, for example, Gartner predicted Apple shipments at 1.521 million, later revising the number to 1.534 million. IDC predicted Apple shipments of 1.471 PCs, while the final number was 1.559 million.
During the quarter, Apple captured 12 percent of the market, up from 10.9 percent in the year ago quarter. Apple is positioned as the third largest PC vendor in the United States, and continues to trail both HP and Dell when it comes to market share.
HP shipped 3.6 million PCs during 1Q15, garnering it 26.1 percent of the market. Dell shipped 3.2 million for 23.2 percent of the market, and Lenovo came in after Apple with 1.7 million shipments for 11.8 percent of the market. ASUS, the fifth largest vendor in the U.S., sold just under a million PCs for 7.2 percent of the market.
IDC also released its shipment estimates today, and as is typical, its numbers are different than Gartner's numbers, in part because Gartner counts Windows-based tablets as personal computers, while IDC does not. According to IDC, overall PC shipments in the United States for 1Q15 were at 14 million, with Apple responsible for shipping 1.6 million PCs during the quarter, up from 1.5 million in 1Q14. IDC estimates Apple saw 1.7 percent growth with 10.9 percent market share.
IDC also ranks HP and Dell as the top two vendors in the United States, but its estimates place Lenovo as the third largest vendor with Apple coming in fourth and Toshiba coming in fifth.
As for worldwide shipments, Apple does not rank as one of the top five vendors so its worldwide shipments are not broken down in IDC and Gartner PC shipping estimates. Total worldwide PC shipments for 1Q15 were at 71.7 million according to Gartner, a decline of 5.2 percent compared to the year ago quarter, while IDC estimates put total worldwide shipments at 68.5 million, a decline of 6.7 percent.
It is important to note that data from Gartner and IDC is preliminary and that the numbers can shift somewhat, sometimes dramatically. Last year, for example, Gartner predicted Apple shipments at 1.521 million, later revising the number to 1.534 million. IDC predicted Apple shipments of 1.471 PCs, while the final number was 1.559 million.
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58 months ago
with the price of the new Macbook, i doubt they will make a significant increase in the next quarter.
58 months ago
with the price of the new Macbook, i doubt they will make a significant increase in the next quarter.
dunno. the number of people who don't ever use ports and just want a retina 'MacPad Air' as a second (primary?) laptop seem like a lot. rather than upgrading their perfectly working iPad 2/3/4/airs, it's a viable option for people with aging Mbs from 2007-10. it's got retina, ffs. try and convince an accountant to get an rMBP that's 33% heavier and doesn't come in gold that "You need this for the ports, whether you actually use any or not." no matter how many times people say it, it never gets through to anyone: it's not a laptop for people who do much intensive work (or play) on laptops. at all. there is no 'sacrifice' being made buying one over a retina pro, because tons of people don't have a steam account or even run photoshop. they don't even back up their files, they use iCloud or come begging one of us to restore their excel spreadsheets when they get a system failure, like once every 3 years. how do people ignore this vast demographic? the new macbook, if not this year then next year, will fit like a glove for millions of people.
58 months ago
with the price of the new Macbook, i doubt they will make a significant increase in the next quarter.
Or it could cause a surge in people who realise they want a small, light weight notebook but don't want the shocking weakness of the new MacBook so buy a MacBook Air thus causing an increase in sales.
58 months ago
Looks like HP, Lenovo, and ASUS sales also grew, in addition to Apple. Looks to me more like the big brands experienced growth at the expense of smaller brands.
58 months ago
Oh look a post that is not about the :apple: Watch
Congratulations, you just brought :apple: watch into the conversation
58 months ago
The slowest growth out of the major manufacturers and worldwide sales down 6% and we can still pick out something positive.
58 months ago
Unit share doesn't matter....
I'm not a brainwashed Apple fan but share of revenue, or better yet, share of profit is the real indicator of how successful a company is. HP and Dell are both trying some way to make a profit and are expanding into services and non-core markets to try to subsidize their failing PC business'. They just can't seem to make a reasonable profit margin on the products so they try to "make it up in volume."
The last numbers I remember seeing showed Apple with a 5% market share with 45% of total market profits in 2012. I can only think that with the continued improvement in COGS and market share Apple must have much more than 50% of the total PC profits now in a declining market. I just wonder how Apple is going to go after the enterprise market without eroding their gross margin.
I'm not a brainwashed Apple fan but share of revenue, or better yet, share of profit is the real indicator of how successful a company is. HP and Dell are both trying some way to make a profit and are expanding into services and non-core markets to try to subsidize their failing PC business'. They just can't seem to make a reasonable profit margin on the products so they try to "make it up in volume."
The last numbers I remember seeing showed Apple with a 5% market share with 45% of total market profits in 2012. I can only think that with the continued improvement in COGS and market share Apple must have much more than 50% of the total PC profits now in a declining market. I just wonder how Apple is going to go after the enterprise market without eroding their gross margin.
58 months ago
Not sure how this year will go. Their MacBook line is pretty tired looking right now ...
Which doesn't much matter as long as the vast majority of what HP and Dell (et.al.) is selling looks even more tired.
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