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Apple News Gains Twitter Account to Promote Content
Thus far, the account has shared two new stories covering the Panama Papers and an NCAA Tournament championship game from publishers Wired and SBNation.
Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors. pic.twitter.com/eLyGKZHVMl— Apple News (@applenews) April 5, 2016
Apple's biggest push into Twitter came last month with the launch of the Apple Support account on the social network, which is dedicated to answering customer support questions. Though Apple has multiple Twitter accounts for support and services, it does not have a main company-wide @Apple Twitter account in use, but many Apple executives maintain personal Twitter accounts including Tim Cook, Phil Schiller, and Eddy Cue.