Apple came under fire over the weekend for an apparent failure of its App Store algorithm to rank app categories using any meaningful criteria.

Several users took to Twitter to voice their displeasure after subcategories in the App Store Games section were shown to be displaying multiple variations of similarly named apps spanning several pages.

App Store algorithm
More examples quickly followed, and apps with almost identical titles consisting of numbers were shown to dominate several "New", "Featured" and "What's Hot" sections in categories around the world, suggesting a complete breakdown in the way the algorithm processes certain content in the App Store database.

The issue was reported by users in several countries, including New Zealand, Spain and the UK, but users in the U.S. were apparently unable to replicate the problem.

Apple's marketing chief Phil Schiller, who took over App Store leadership in December, responded to the criticism via his Twitter account, promising to investigate the issue.


Back in November, Apple reportedly made significant improvements to the algorithm that ranks apps in the App Store, although those changes focused on returning more useful results following a specific keyword search.

Apple often hand-picks apps for promotion on the App Store landing page based purely on merit, but the bulk of the store's organization is automated. Apple has not revealed specifics about how its algorithm usually sorts listed categories, however it is generally accepted among developers that install frequency, reviews, star ratings, engagement and sales play a combined role.

Top Rated Comments

Rudy69 Avatar
90 months ago
The issue happens in the Canadian store too
Score: 1 Votes (Like | Disagree)
DARKiLLUSiON Avatar
90 months ago
The issue happens in the Canadian store too
Yea just tried and can replicate the same thing here in Canada too..not that it matters but the same titles appeared in the same page is funny to see..sucks for devs I guess

Score: 1 Votes (Like | Disagree)

Popular Stories

dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...