Apple Reduces Price of iPhone 6s and 6s Plus in India

by

Apple continues to strengthen its foothold in the Indian smartphone market by now reducing the price of the two-month-old iPhone 6s and iPhone 6s Plus in the country. According to a report by The Times of India, sales for the new iPhones have dived following an upsurge during Diwali festivities in November.

iPhone-6s-main
As a result, Apple has cut the price of the 6s and 6s Plus by up to 16 percent from the original price point. The iPhone 6s 16GB model began at 62,000 Rupees in October, and now sells for between 52,000 and 55,000 Rupees, with prices varying between retail locations. All storage sizes of both the iPhone 6s and iPhone 6s Plus received price cuts, with the average difference in price between the October launch date and now being about 15 percent lower.

Below is the approximate prices of iPhone 6s and iPhone 6s Plus on one of the country's biggest e-commerce website:

- iPhone 6S (16GB): Rs 48,499
- iPhone 6S (64GB): Rs 62,849
- iPhone 6S (128GB): Rs 74,940
- iPhone 6S Plus (16GB): Rs 61,999
- iPhone 6S Plus (64GB): Rs 75,499
- iPhone 6S Plus (128GB): Rs 85,999

One advantage to lowering the iPhones' price point, according to a few anonymous retail executives, is making the new generation of iPhone more enticing of an upgrade for users still on the 6 and 6 Plus from 2014. On average, the iPhone 6s and 6s Plus were Rs 8,000 to Rs 9,500 more expensive than the models released the year before, and even about Rs 14,000 to Rs 16,000 more expensive than the same versions launched in the United States, Middle East, and Hong Kong.

The reduction also narrows the gap with prices of iPhone 6 devices launched in 2014, making an upgrade more attractive for customers. "The price difference between the iPhone 6 and iPhone 6s was a lot, so many customers are not willing to upgrade to the new model," said a senior executive of another national retailer.

The new price cut follows a similar one for the iPhone 5s in India last week, which saw the 2013 iPhone reduced by nearly half of what it was selling for in September: 44,500 Rupees to 24,999 Rupees.

Tarun Pathak, senior analyst at Counterpoint Technology Market Research, noted that the price reduction of the 5s could easily "take the wind out of iPhone 6s sales" in the immediate future given the large gap in price between the two. But in the January to September timeframe, he sees the price cuts "re-igniting" demand for the 6s and 6s Plus in India.

Tag: India

Top Rated Comments

sanke1 Avatar
67 months ago
The strategy was clear. Dump old inventory (5S and 5c) into developing markets and price it exorbitantly high for latest variant so that only filthy rich could afford.

But Indians are smarter than what Apple thinks. In a price conscious market this is like a fitting slap on Apple's face. They priced themselves out of the Indian market.

I wouldn't be surprised if some senior manager of Indian sales gets fired or disciplined for this misadventure of pricing.

When will Apple learn?
Score: 7 Votes (Like | Disagree)
MacCurry Avatar
66 months ago
If Americans had to pay up front full price for their iPhones, then sales in the US would be in the dump too. Subsidized financing from the carrier over 24 months makes iPhone sales popular in the US.

In the US we can get 0% financing or low interest on a wide range of consumer electronics. It gives the impression of a higher standard of living. The rest of the world can not.
Score: 4 Votes (Like | Disagree)
simulator Avatar
67 months ago
Still keeping my 6 plus 128gig.
Topic aside, the best part about Apple Music in India is it costs only Rs.120(2$).
Score: 2 Votes (Like | Disagree)
dannyyankou Avatar
67 months ago

Not buying any more Apple product until price is dropped in Canada...

It's $899 Canadian dollars, which is $645 American dollars, which is $5 less expensive than it is in the US. I don't see the problem.
Score: 2 Votes (Like | Disagree)
djgamble Avatar
67 months ago

Still more expansive than in the UK. And UK is not cheap. 5S looks like value for money , and still an excellent phone

I have to wonder whether price really matters in developing countries. People in China, India...etc make on average ~$500-$2000 a year so those who pay more than $1000 for a phone are clearly living lives of luxury, and have far more money than necessary to live in the developing world.

Do you really care about price when your main source of income is injections of corrupt money from accepting bribes in a government role? I dunno... I usually find they're pretty stupid with money (which is in stark contrast to the Chinese/Indian migrants we had in my country back in the day when they came over super poor, and hard working).
Score: 1 Votes (Like | Disagree)
Keane16 Avatar
67 months ago

Still more expansive than in the UK. And UK is not cheap. 5S looks like value for money , and still an excellent phone

Are Indian prices like American - where the customer adds on the appropriate tax at the point of sale? If not the base model 6S is definitely cheaper in India:

- iPhone 6S (16GB): Rs 48,499 = ~£484 vs UK's price of £539
Score: 1 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
iPhone OIS Feature2

Sensor-Shift Camera Stabilization Rumored to Expand to Entire iPhone 13 Lineup

Wednesday January 20, 2021 7:46 am PST by
The entire iPhone 13 lineup will feature sensor-shift optical image stabilization, compared to only the iPhone 12 Pro Max among current models, according to a brief story preview shared today by Taiwanese publication DigiTimes. "Apple's next-generation iPhones slated for launch in the second half of 2021 will all come with sensor-shift stabilization technology, according to industry...