Apple continues to strengthen its foothold in the Indian smartphone market by now reducing the price of the two-month-old iPhone 6s and iPhone 6s Plus in the country. According to a report by The Times of India, sales for the new iPhones have dived following an upsurge during Diwali festivities in November.

iPhone-6s-main
As a result, Apple has cut the price of the 6s and 6s Plus by up to 16 percent from the original price point. The iPhone 6s 16GB model began at 62,000 Rupees in October, and now sells for between 52,000 and 55,000 Rupees, with prices varying between retail locations. All storage sizes of both the iPhone 6s and iPhone 6s Plus received price cuts, with the average difference in price between the October launch date and now being about 15 percent lower.

Below is the approximate prices of iPhone 6s and iPhone 6s Plus on one of the country's biggest e-commerce website:

- iPhone 6S (16GB): Rs 48,499
- iPhone 6S (64GB): Rs 62,849
- iPhone 6S (128GB): Rs 74,940
- iPhone 6S Plus (16GB): Rs 61,999
- iPhone 6S Plus (64GB): Rs 75,499
- iPhone 6S Plus (128GB): Rs 85,999

One advantage to lowering the iPhones' price point, according to a few anonymous retail executives, is making the new generation of iPhone more enticing of an upgrade for users still on the 6 and 6 Plus from 2014. On average, the iPhone 6s and 6s Plus were Rs 8,000 to Rs 9,500 more expensive than the models released the year before, and even about Rs 14,000 to Rs 16,000 more expensive than the same versions launched in the United States, Middle East, and Hong Kong.

The reduction also narrows the gap with prices of iPhone 6 devices launched in 2014, making an upgrade more attractive for customers. "The price difference between the iPhone 6 and iPhone 6s was a lot, so many customers are not willing to upgrade to the new model," said a senior executive of another national retailer.

The new price cut follows a similar one for the iPhone 5s in India last week, which saw the 2013 iPhone reduced by nearly half of what it was selling for in September: 44,500 Rupees to 24,999 Rupees.

Tarun Pathak, senior analyst at Counterpoint Technology Market Research, noted that the price reduction of the 5s could easily "take the wind out of iPhone 6s sales" in the immediate future given the large gap in price between the two. But in the January to September timeframe, he sees the price cuts "re-igniting" demand for the 6s and 6s Plus in India.

Tag: India

Top Rated Comments

sanke1 Avatar
70 months ago
The strategy was clear. Dump old inventory (5S and 5c) into developing markets and price it exorbitantly high for latest variant so that only filthy rich could afford.

But Indians are smarter than what Apple thinks. In a price conscious market this is like a fitting slap on Apple's face. They priced themselves out of the Indian market.

I wouldn't be surprised if some senior manager of Indian sales gets fired or disciplined for this misadventure of pricing.

When will Apple learn?
Score: 7 Votes (Like | Disagree)
MacCurry Avatar
70 months ago
If Americans had to pay up front full price for their iPhones, then sales in the US would be in the dump too. Subsidized financing from the carrier over 24 months makes iPhone sales popular in the US.

In the US we can get 0% financing or low interest on a wide range of consumer electronics. It gives the impression of a higher standard of living. The rest of the world can not.
Score: 4 Votes (Like | Disagree)
simulator Avatar
70 months ago
Still keeping my 6 plus 128gig.
Topic aside, the best part about Apple Music in India is it costs only Rs.120(2$).
Score: 2 Votes (Like | Disagree)
dannyyankou Avatar
70 months ago
Not buying any more Apple product until price is dropped in Canada...
It's $899 Canadian dollars, which is $645 American dollars, which is $5 less expensive than it is in the US. I don't see the problem.
Score: 2 Votes (Like | Disagree)
djgamble Avatar
70 months ago
Still more expansive than in the UK. And UK is not cheap. 5S looks like value for money , and still an excellent phone
I have to wonder whether price really matters in developing countries. People in China, India...etc make on average ~$500-$2000 a year so those who pay more than $1000 for a phone are clearly living lives of luxury, and have far more money than necessary to live in the developing world.

Do you really care about price when your main source of income is injections of corrupt money from accepting bribes in a government role? I dunno... I usually find they're pretty stupid with money (which is in stark contrast to the Chinese/Indian migrants we had in my country back in the day when they came over super poor, and hard working).
Score: 1 Votes (Like | Disagree)
Keane16 Avatar
70 months ago
Still more expansive than in the UK. And UK is not cheap. 5S looks like value for money , and still an excellent phone
Are Indian prices like American - where the customer adds on the appropriate tax at the point of sale? If not the base model 6S is definitely cheaper in India:

- iPhone 6S (16GB): Rs 48,499 = ~£484 vs UK's price of £539
Score: 1 Votes (Like | Disagree)

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