Apple Cuts Price of the iPhone 5s by Almost Half in India

by

iPhone 5sAs it looks to find a better foothold in the Indian smartphone market, Apple today reduced the price of the bestselling iPhone 5s in the country by nearly half of what it sold for in September (via CNET).

Officially, the 2013 iPhone has been reduced from 44,500 Rupees ($665) to 24,999 Rupees ($370) in an effort by Apple to make the two-year-old smartphone more attractive to users in India, where smartphone competition is normally priced below $300.

India is currently the third biggest smartphone market in the world, following China and the United States. Although Apple has a large presence in the latter two countries, it currently doesn't even crack the top five list of smartphone manufacturers in India.

"To drive volume [in India], Apple will need to keep focus on older iPhone generations," IDC's Kiranjeet Kaur said, explaining that older generations will cater to the country's large midrange smartphone market. Kaur added that there's a "limited" amount of penetration the company can achieve by exclusively selling in the premium price segment.

Besides the premium pricing of the company's products, multiple factors have prevented Apple from having the kind of success it experiences in some other regions, including its strict real estate investment laws barring Apple from building traditional brick-and-mortar stores in the country. High import taxes applied to products not manufactured in the country's borders also hinders Apple's growth, and allows the market leader Samsung to flourish due to its India-based smartphone manufacturing plants.

Tag: India

Top Rated Comments

(View all)
Avatar
61 months ago

I though Apple never compete on price. At least that what I have been told here, oh well, how deep has Apple fallen.

More like how Macrumors commenters have fallen.

Apple still have a healty margin at that price, and the India nut has to be cracked.
Score: 10 Votes (Like | Disagree)
Avatar
61 months ago

I though Apple never compete on price. At least that what I have been told here, oh well, how deep has Apple fallen.

The 5S is still a very capable phone. I'm not sure how halving the price for a certain market can be construed as anything but a good thing.
Score: 6 Votes (Like | Disagree)
Avatar
61 months ago

iPhone 5S still selling at 599 in Canada. Should I think it is unfair for Canadian consumers laying almost doubling the price for same phone?

When Apple choose to overprice their old phpne, people say Apple never compete on price. When Apple choose to cut price for their overpriced phone, people say it is awesome. I would say 300 dollar is where iPhone 5S suppose to be. I can get Moto X Play for around that price.

Economics isn't about fairness. The phone is worth whatever people will pay for it wherever it's being sold. This is a great move for them.
Score: 6 Votes (Like | Disagree)
Avatar
61 months ago
In short -- Third biggest smartphone market is happy with two-year-old smartphone -- typical Tim Cook!
Score: 3 Votes (Like | Disagree)
Avatar
61 months ago

I though Apple never compete on price. At least that what I have been told here, oh well, how deep has Apple fallen.

Are you kidding. Who can sell a 3 year old phone for $600+. It was massively overpriced.
Score: 3 Votes (Like | Disagree)
Avatar
61 months ago

Economics isn't about fairness. The phone is worth whatever people will pay for it wherever it's being sold. This is a great move for them.

You're right. Canadian consumers should buy their iPhone 5S from Indian resellers, who will profit from a markup while discounting from the Canadian price.
Score: 3 Votes (Like | Disagree)

Top Stories

iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...

Leaker Jon Prosser: Apple Watch and iPad Launching in September, iPhone 12 Event to Take Place in October

Wednesday August 12, 2020 4:31 pm PDT by
Apple last month confirmed that this year's iPhone 12 models will launch outside of their normal September timeframe and will be "available a few weeks later," which has led to speculation about when an event might be held. Leaker Jon Prosser, who sometimes shares accurate knowledge of Apple's plans, today said that Apple will hold its iPhone 12 event during the week of October 12, with...

Apple Removes Fortnite From App Store [Update: Epic Files Lawsuit Against Apple]

Thursday August 13, 2020 11:58 am PDT by
Just hours after Epic Games introduced a new direct payment option for Fortnite that skirts Apple's in-app purchase rules, Apple has pulled the Fortnite app from the App Store. Fortnite is no longer available for download on the iPhone or the iPad, and Apple provided a statement to MacRumors on Fortnite's removal:Today, Epic Games took the unfortunate step of violating the App Store...

Apple to Launch Bundled Subscription Services Called 'Apple One'

Thursday August 13, 2020 3:41 am PDT by
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman. The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the...

Apple Releases iOS and iPadOS 13.6.1 With Fix for Storage Issue and Green Tinted Displays

Wednesday August 12, 2020 1:31 pm PDT by
Apple today released iOS and iPadOS 13.6.1, minor updates that come a month after the release of the iOS 13.6 update with Car Keys and Audio Apple News+ stories. The iOS and ‌iPadOS‌ 13.6.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update. iOS 13.6.1 addresses an issue that could cause...

Apple Begins Selling Refurbished 2020 13-inch MacBook Pro Models

Friday August 14, 2020 4:22 am PDT by
Apple has begun selling discounted refurbished 2020 13-inch MacBook Pro models through its online store in the United States for the first time, with up to $200 savings available on some base configurations compared to brand new models. Currently, Apple's refurbished options for the latest 13-inch MacBook Pro lineup are limited to models with the 8th-generation Intel Core i5 and Core i7...

Apple Releases macOS Catalina 10.15.6 Supplemental Update With Virtualization Bug Fix

Wednesday August 12, 2020 1:20 pm PDT by
Apple today released a supplemental update for macOS Catalina 10.15.6, with the update coming a month after the original launch of macOS Catalina 10.15.6. The ‌‌macOS Catalina‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System Preferences app. According to Apple's release notes, the update fixes a problem that could cause...

Samsung's Galaxy Buds Live vs. Apple's AirPods Pro

Thursday August 13, 2020 1:48 pm PDT by
Samsung last week unveiled new flagship smartphones and the new bean-shaped Galaxy Buds Live, a set of wireless earbuds with Active Noise Cancellation that are designed to rival Apple's AirPods Pro. We got a set of the new Galaxy Buds Live and compared them to the AirPods Pro in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. Priced at $179, the Galaxy...

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...

Spotify Sides With Epic Games in Battle Against Apple's App Store Fees

Thursday August 13, 2020 2:32 pm PDT by
Spotify, which has also faced off with Apple over Apple's App Store policies and fees, today weighed in on Epic Games' fight with Apple over Fortnite's removal from the App Store. Unsurprisingly, Spotify has sided with Epic Games, applauding Epic's decision to "take a stand against Apple." From a statement provided to Recode's Peter Kafka:We applaud Epic Games' decision to take a stand...