iPhone 5sAs it looks to find a better foothold in the Indian smartphone market, Apple today reduced the price of the bestselling iPhone 5s in the country by nearly half of what it sold for in September (via CNET).

Officially, the 2013 iPhone has been reduced from 44,500 Rupees ($665) to 24,999 Rupees ($370) in an effort by Apple to make the two-year-old smartphone more attractive to users in India, where smartphone competition is normally priced below $300.

India is currently the third biggest smartphone market in the world, following China and the United States. Although Apple has a large presence in the latter two countries, it currently doesn't even crack the top five list of smartphone manufacturers in India.

"To drive volume [in India], Apple will need to keep focus on older iPhone generations," IDC's Kiranjeet Kaur said, explaining that older generations will cater to the country's large midrange smartphone market. Kaur added that there's a "limited" amount of penetration the company can achieve by exclusively selling in the premium price segment.

Besides the premium pricing of the company's products, multiple factors have prevented Apple from having the kind of success it experiences in some other regions, including its strict real estate investment laws barring Apple from building traditional brick-and-mortar stores in the country. High import taxes applied to products not manufactured in the country's borders also hinders Apple's growth, and allows the market leader Samsung to flourish due to its India-based smartphone manufacturing plants.

Tag: India

Top Rated Comments

djcerla Avatar
68 months ago
I though Apple never compete on price. At least that what I have been told here, oh well, how deep has Apple fallen.
More like how Macrumors commenters have fallen.

Apple still have a healty margin at that price, and the India nut has to be cracked.
Score: 10 Votes (Like | Disagree)
keysofanxiety Avatar
68 months ago
I though Apple never compete on price. At least that what I have been told here, oh well, how deep has Apple fallen.
The 5S is still a very capable phone. I'm not sure how halving the price for a certain market can be construed as anything but a good thing.
Score: 6 Votes (Like | Disagree)
thairish Avatar
68 months ago
iPhone 5S still selling at 599 in Canada. Should I think it is unfair for Canadian consumers laying almost doubling the price for same phone?

When Apple choose to overprice their old phpne, people say Apple never compete on price. When Apple choose to cut price for their overpriced phone, people say it is awesome. I would say 300 dollar is where iPhone 5S suppose to be. I can get Moto X Play for around that price.
Economics isn't about fairness. The phone is worth whatever people will pay for it wherever it's being sold. This is a great move for them.
Score: 6 Votes (Like | Disagree)
Bhatu Avatar
68 months ago
In short -- Third biggest smartphone market is happy with two-year-old smartphone -- typical Tim Cook!
Score: 3 Votes (Like | Disagree)
617aircav Avatar
68 months ago
I though Apple never compete on price. At least that what I have been told here, oh well, how deep has Apple fallen.
Are you kidding. Who can sell a 3 year old phone for $600+. It was massively overpriced.
Score: 3 Votes (Like | Disagree)
nick42983 Avatar
68 months ago
Economics isn't about fairness. The phone is worth whatever people will pay for it wherever it's being sold. This is a great move for them.
You're right. Canadian consumers should buy their iPhone 5S from Indian resellers, who will profit from a markup while discounting from the Canadian price.
Score: 3 Votes (Like | Disagree)

Top Stories

jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
scott forstall original iphone

Epic Games 'Attempting to Locate' Former iOS Chief Scott Forstall to Testify in Ongoing Legal Battle with Apple

Tuesday February 23, 2021 4:22 am PST by
As part of its ongoing legal battle, Epic Games is now seeking testimony from Apple's former iOS software chief, Scott Forstall. Forstall left Apple in 2013, in what was widely reported at the time to have been a forced exit, largely because of the botched early launch of Apple Maps. Since then, Forstall has kept a very low profile and has only made a few media appearances in the past few...