Apple Watch Sales Estimated at 3.9 Million in Third Quarter

The latest data from market research firm IDC estimates Apple Watch sales totaled 3.9 million worldwide in the third quarter of 2015, making it the second most popular wearable device behind Fitbit fitness trackers during the three-month period ending September 30.

Fitbit Apple Watch

Apple posted a slight increase from the previous quarter, mostly the result of additional markets and channels coming on line. End-user attention has been going toward its entry-level and least expensive Sport line, to which Apple responded by introducing gold and rose gold models. In addition, Apple released watchOS 2, bringing native third-party applications to the device.

Fitbit shipped an estimated 4.7 million fitness trackers for 22.2% market share in the third quarter, compared to Apple's estimated 18.6% market share. Apple Watch shipments grew over IDC's second quarter estimate of 3.6 million, but both Apple and Fitbit ceded some market share to Xiaomi and other vendors.

Chinese rival Xiaomi remained in third place with an estimated 3.7 million wearables shipped in the quarter, representing 17.4% market share. Garmin and BBK rounded off the top five with 900,000 (4.1%) and 700,000 (3.1%) wearables shipped respectively, while all other vendors accounted for a combined 7.3 million shipments and 34.6% market share.

IDC-Q3-2015-Wearables
IDC estimates that wearable shipments totaled 21 million worldwide in the third quarter, growth of 197.6% compared to the 7.1 million units shipped in the year-ago quarter. IDC said the average smartwatch price was around $400, while basic bands and trackers averaged $94. China continues to be the fastest-growing wearables market, especially for lower-priced fitness trackers.

Apple has not disclosed Apple Watch sales numbers since the device launched in April, instead grouping the wrist-worn accessory with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports. But when asked, Apple CEO Tim Cook and other executives consistently remain upbeat about current sales.

Related Roundup: Apple Watch Series 7
Tags: IDC, Fitbit
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

Ventilatedbrain Avatar
80 months ago
After bashing it for a while , I actually went out and bought one . Hated it for the first week , now I don't take it off ever. And I have a watch collection I adore
Score: 25 Votes (Like | Disagree)
ckhris1613 Avatar
80 months ago
After bashing it for a while , I actually went out and bought one . Hated it for the first week , now I don't take it off ever. And I have a watch collection I adore
How do you charge it?
Score: 16 Votes (Like | Disagree)
warrior2000 Avatar
80 months ago
It is a shame as a New Category for Apple. I doubt the 1.5 billion will even cover the cost.
With 4 million units a quarter that is a run rate of 16 million units a year.
Adjust for holiday season and its 18-20 million units a year.

Watch2 will probably see 40-60% increase in unit sales. That easily gets you to 30-35 million units a year.

That gets you to $15 billion in sales in year 2.
By year 5 Watch sales can easily be $40 billion.
That would make Watch bigger than iPad and Mac.

But go ahead and poo poo the product now in its infant stages. Those who lack vision
Score: 11 Votes (Like | Disagree)
convergent Avatar
80 months ago
Look at this, 2/3 of apple watch owner and half of sport watch owner just put them away.

http://www.cnet.com/news/why-some-apple-watch-owners-dont-like-the-device/
You obviously fell victim to the click bait that this article is, and didn't actually read it. Its 2/3 of those DISSATISFIED owners ... not 2/3 of all owners. The same research firm has published findings that say the vast majority... 97%, are SATISFIED. http://fortune.com/2015/09/08/apple-watch-satisfaction-survey/
Score: 9 Votes (Like | Disagree)
maxsix Avatar
80 months ago
After bashing it for a while , I actually went out and bought one . Hated it for the first week , now I don't take it off ever. And I have a watch collection I adore
I bought the SS Model upon its release.

An interesting product, I tried to like it but after a few weeks it lost its luster, didn't do anything to earn its place on my wrist so I returned it.

In fairness I have a large selection of gorgeous handmade luxury Swiss Chronographs. By comparison Apple looks cheap, plain, and just too annoying.

I don't need notifications, I'm organized and not too lazy to take my iPhone out of my pocket to see its highly useful 5.5" display.

:D
Score: 8 Votes (Like | Disagree)
ericgtr12 Avatar
80 months ago
Yeah, mine is part of the normal routine, on in the morning and off at bed time. Could I live without it? Sure but for notifications it's proven itself to be invaluable, just quick glances without ever having to touch the phone.
Score: 7 Votes (Like | Disagree)

Popular Stories

AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Pro Big Ol Logo Orange

Next iPad Pro Might Feature Large Glass Apple Logo to Allow Wireless Charging

Friday January 14, 2022 10:44 am PST by
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022. While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...