IDC Estimates Apple Watch Sales Totaled 3.6 Million in Second Quarter

by

The latest data from market research firm IDC estimates Apple Watch sales totaled 3.6 million worldwide in the second quarter of 2015, making it the second most popular wearable device during the three-month period ending June 30. Apple was within striking distance of market leader Fitbit, which sold an estimated 4.4 million fitness trackers in the second quarter.

Fitbit Apple Watch
IDC estimates that Chinese electronics maker Xiaomi trailed in third place with 3.1 million wearables shipped in the quarter, representing 17.1% market share. Garmin and Samsung rounded off the top five with 700,000 (3.9%) and 600,000 (3.3%) wearables shipped respectively, while all other vendors accounted for a combined 5.7 million shipments and 31.5% market share.

IDC Q2 2015 Apple Watch
Last month, Strategy Analytics estimated 4 million Apple Watch sales in the second quarter, so IDC's estimate is within close range. Apple has not disclosed Apple Watch sales numbers since it launched in April, instead grouping the wrist-worn device with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports.

Apple CEO Tim Cook vaguely mentioned that Apple Watch sales have "exceeded expectations" during an earnings call last month.

Related Roundup: Apple Watch Series 6
Tags: Samsung, IDC, Fitbit, Xiaomi
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

Jax44 Avatar
Jax44
74 months ago
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
No, but it will have 200 posts bashing Apple for one reason or another.
Score: 8 Votes (Like | Disagree)
kcirtap00 Avatar
kcirtap00
74 months ago
Oh Samsung, still hanging in there despite the obvious evidence that nobody likes you.
Score: 7 Votes (Like | Disagree)
kcirtap00 Avatar
kcirtap00
74 months ago
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.
Score: 5 Votes (Like | Disagree)
35g700 Avatar
35g700
74 months ago
If the Apple Watch had a GPS I would have bought one over a fitbit. I was sold on the Apple Watch until I read that I'd still need to lug my phone around if I wanted to track my runs with a GPS.

It would be amazing to have a watch that monitored my heart rate, held about 50 songs for a running playlist, and had GPS tracking. Hopefully Apple adds a GPS with the Apple Watch 2.
Score: 5 Votes (Like | Disagree)
Rogifan Avatar
Rogifan
74 months ago
And IDC is getting these numbers from where exactly? Let's not forget several years ago IDC predicted Windows Phone would overtake iOS in smartphone market share by 2015/2016. Does anyone ever audit IDC's estimates to see how accurate they were?
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
HobeSoundDarryl
74 months ago
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
Score: 3 Votes (Like | Disagree)
Read All Comments

Top Stories

tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
Read Full Article • 446 comments
apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
Read Full Article • 205 comments
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
Read Full Article • 101 comments
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
Read Full Article • 209 comments
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
Read Full Article • 19 comments
maxresdefault

Hands-On With Brydge's 12.9-Inch iPad Pro Keyboard With Trackpad

Tuesday May 4, 2021 11:48 am PDT by
Brydge has been making keyboards for Apple's iPads for years now, and the newest model, the Brydge 12.9 MAX+, is compatible with the third, fourth, and fifth-generation iPad Pro models, so it works even with the new mini-LED iPad Pro. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we checked out the new Brydge 12.9 MAX+ to see if it's a viable...
Read Full Article • 90 comments
iphone 13 pro max dummy notch

iPhone 13 Pro Max Dummy Model Depicts Smaller Notch

Tuesday May 4, 2021 1:08 pm PDT by
Apple's iPhone 13 models are expected to feature a slimmed down notch, marking the first major change to the TrueDepth camera system since it was introduced in the 2017 iPhone X. We're still months away from the launch of the iPhone 13, but Lewis Hilsenteger of Unbox Therapy managed to get an iPhone 13 Pro Max dummy model that represents what we can expect from the new 2021 device. Dummy...
Read Full Article • 137 comments
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
Read Full Article • 128 comments
netflix sign up

Apple Discussed 'Punitive Measures' Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
Read Full Article • 426 comments
airtags

AirTag Owners Bemoan Inability to Let Others Track Their Items Via Family Sharing

Tuesday May 4, 2021 5:12 am PDT by
Apple's new AirTag item trackers have been making their way into the hands of customers since Friday, and while the company has tried to describe the ways that they can be used to find lost items, many users are still surprised and disappointed to learn that the location of an AirTag can't be shared with other family members. On the face of it, sharing the location of an AirTag via Apple's...
Read Full Article • 234 comments