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T-Mobile Announces 'Un-carrier Unwrapped' Promotion Offering Free LTE Data for All Customers for Three Months

T-Mobile today announced a new holiday promotion it's calling "Un-carrier Unwrapped," offering free unlimited LTE data for all of its Simple Choice customers for the next three months. All existing Simple Choice postpaid customers as of the end of the day on November 23 will get the unlimited data.

T-Mobile also plans to unveil additional "gifts" for the next month, with a new gift coming each week. The company is teasing a "special holiday gift" for Sprint, AT&T, and Verizon customers, with one gift per carrier per week.

"We've had a fantastic year, and we're going to spread that T-Mobile cheer by starting with the most important people first... our existing customers! Now you get Unlimited LTE data on our blazing fast network for three full months as a gift from the Un-carrier to you," said John Legere, president and CEO of T-Mobile. "But that's not all....we know that Verizon, AT&T and Sprint customers need some holiday cheer, too - so we've got presents coming for them. Just wait!"
The unlimited data offering for Simple Choice customers will begin on December 1, 2015 and will last through March 1, 2016. Unlimited data will kick in once all existing data and Data Stash data has been used up. T-Mobile does require its Binge On video streaming service to be activated.

Unveiled earlier this month, Binge On provides T-Mobile customers with video streaming that does not eat into data plans, but it uses a data compression algorithm that streams video at a reduced 480p quality.

T-Mobile is also offering Black Friday deals on Samsung smartphones and discounting the UE Boom Bluetooth speaker by $100, dropping the price to $99.

Top Rated Comments

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17 months ago
Doesn't matter what carrier you're with - chances are you have a better plan and deal than you had a year or two back, and in large part that's down to Legere and T-Mobile shaking things up in the industry. For me he's by far the best CEO and biggest driving force for change in the business.
Rating: 24 Votes
17 months ago
He is a nightmare CEO for AT&T, Sprint and Verizon.
Rating: 16 Votes
17 months ago
This is the kind of promo without neglecting the current customers. I'm tired all the promos that only benefits the new customers. Way to go John Legere, now put more towers then we're talking.
Rating: 16 Votes
17 months ago
AT&T & Verizon CEOs: "Gift? What's that?"
Rating: 11 Votes
17 months ago
Perfect decision. As a former Att customer, I'm happy with everything that TMO does and appreciate how they affect the entire business in a good way.

However they need to improve the coverage so bad..
Rating: 7 Votes
17 months ago

Yeah that Legere guy is so awesome with his Uncarrier moves, let's just remember again what prices used to be before they started doing this:
- August 2012: T-Mobile announces unlimited plan for $69.99/month without phone, or $89.99/month with subsidized phone
- November 2015: T-Mobile latest Uncarrier move brings the unlimited plan to $95/month with no phone.

35% increase over a 3y period, you're right he's by far the best CEO... manages to make everybody believe they're paying less while they're paying more and more.

To be fair, the entire industry has been pushing unlimited plans out of existence. At least tmobile still offers it as an option.

Also, in the same time period, the cost of their capped data plans have gotten cheaper and/or have had the data cap raised. So overall, across the company, I'd say the service has become a better value.
Rating: 7 Votes
17 months ago
This is an incredibly smart idea. Rather than trying to sell high data-cap plans to customers by telling them unrelatable numbers--like how many hours of video or how many songs they can download--instead, let them *live* it for a while and see what it's like.

I bet a ton of their 1GB subscribers up their plans after this ends in February.
Rating: 4 Votes
17 months ago
Sounds great.

Once people are used to the unlimited data, they'll want to pay more!
Rating: 3 Votes
17 months ago

Yep, another gimmick from tmobile. They're probably worse than Sprint.

Actually, they've substantially upgraded their network from just a few years ago. T-Mobile today is not the same network it was ten years ago or even two years ago, especially if you've got a Band 12-compatible (6S) phone. It is often times much faster than my counterparts on Verizon & AT&T in my area.
Rating: 3 Votes
17 months ago

Give me a break man, Verizon and AT&T want to get you enjoying as much data consumption as possible because it drives people into penalties and increased data packages.

I'm paying $140/mo for 3 lines of unlimited everything on T-Mobile. After getting hit with penalties for busting data caps constantly on AT&T I don't even bother thinking about it now.

Yeah, there're the occasional tradeoffs in coverage but I honestly encounter it very rarely living in California. I have been extremely happy with my whole experience since switching a year and a half ago.

Not the part that was addressing.

Leader in giving away free things when they don't have to (a leader sets trends while everyone else follows them). They deserve to be the carrier with the most growth, that's for sure.

It's nice that they are doing all these types of things, but let's not pretend they are doing it all out of the goodness of their heart. It's just as much of a marketing thing to get more users as any other marketing thing is from any other carrier.
Rating: 3 Votes

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