The iPad Pro is less than a month from launch -- with an unspecified date for the device sometime in November -- but a few rumors out of Apple's supply chain yesterday are already pointing to the company's expected sales figures for the 12.9-inch display tablet. According to the supply chain sources (via DigiTimes), Apple has placed "limited orders" for the iPad Pro for the 2015 holiday season, leading into the first quarter of 2016, pointing towards a "conservative attitude" regarding the sales of the larger-screened iPad.

ipad-pro
Specifically, the sources say the company has placed orders for less than 2.5 million iPad Pro units for the end of 2015. After that, Apple is believed to take a wait-and-see approach to the volume amount for Q1 2016, which could be even lower than 2.5 million if holiday sales this year aren't impressive enough for the Cupertino-based company. The supply chain sources note that since most businesses are always looking to cut costs, the top-tier pricing of the enterprise-focused iPad Pro, and its accessories, may in fact not hit its target demographic as Apple expects.

The tablet market as a whole has stagnated over the past few years, as more and more users remain unconvinced of a reason to upgrade yearly for such a tertiary device. In July, iPad sales were found to have been in decline for six consecutive quarters, with much hope aimed at the 2015 holiday season's launch of the new iPad line. With today's conservative iPad Pro estimates, no iPad Air 3 launching this year, and Apple's own soft launch of the iPad mini 4, it seems like iPad sales -- and the tablet market as a whole -- may not rebound as much as expected this holiday.

Related Roundup: iPad Pro

Top Rated Comments

pgiguere1 Avatar
70 months ago
At least they're aware this is a somewhat niche product and won't be a mainstream success like the iPad and iPad mini. Success or failure is all about the expectations you set. People don't call the Mac Pro a failure based on its low sales numbers because they never expected it to sell in large volumes. I'm not sure precisely where to position the iPad Pro in terms of niche-ness though.

One thing seems obvious to me however: the product itself could have mainstream appeal, it's ultimately its price tag that will limit demand. If the iPad Pro was say $649, with the keyboard case and pencil at $99 and $49 respectively, I could totally see it sell in large amounts.
Score: 11 Votes (Like | Disagree)
RedOrchestra Avatar
70 months ago
Sounds more like they are announcing the product's lackluster sales before they actually sell.

The iPad Pro, surprise-surprise, will not be a game changer, major seller, or special bon-bon for the entire tech market. It is definitely an expensive niche product only a few need or can utilize (aside from screen size). 99% of the market are fine with an iPad Air.
Corporations do so many focus-groups with their products that I think Apple has gotten the word that an iPad Pro just ain't cutting it.

Bring on the iPad Air 3.
Score: 8 Votes (Like | Disagree)
JXShine Avatar
70 months ago
Given apple's recent pricing, this thing will cost at least $1060 in Canada (base model) and depending on where you live, you may pay up to 13% tax on top of that. Who in their right mind would spend that money on a device that only runs mobile apps?
Score: 8 Votes (Like | Disagree)
Lesser Evets Avatar
70 months ago
Sounds more like they are announcing the product's lackluster sales before they actually sell.

The iPad Pro, surprise-surprise, will not be a game changer, major seller, or special bon-bon for the entire tech market. It is definitely an expensive niche product only a few need or can utilize (aside from screen size). 99% of the market are fine with an iPad Air.
Score: 5 Votes (Like | Disagree)
drjgelb Avatar
70 months ago
I know a dozen people around me who are eagerly awaiting the iPad Pro! I'm one of them! Don't worry to much Apple! For those of us getting older, a larger iPad is a godsend!
Score: 5 Votes (Like | Disagree)
levitynyc Avatar
70 months ago
Too expensive.

I'm in the market to replace an iPad 3 Retina. It's really sluggish now.

How the hell is the year old iPad Air 2 still $500 for the entry level 16gb.

iPad sales are down for 2 reasons.

1. You don't need to replace them yearly.
2. Competition is crushing them in price.
Score: 5 Votes (Like | Disagree)

Top Stories

apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iPad mini pro feature

Sketchy Rumor Claims 'iPad Mini Pro' Launching in Second Half of 2021

Wednesday March 3, 2021 3:04 am PST by
Apple is expected to launch a sixth-generation iPad mini in the first half of 2021, possibly as soon as this March, based on long-standing rumors. However, a new rumor out of Asia that has gained traction in the last 24 hours suggests an "iPad mini Pro" will arrive in the second half of this year. According to a post on Korean blog Naver, whose rumor track record is unknown, the device...
apple pencil 3 leak

New Apple Pencil Allegedly Leaks With Glossy Finish and Redesigned Tip

Wednesday March 3, 2021 6:17 am PST by
Images supposedly depicting a third-generation Apple Pencil have been shared on Twitter by the leaker known as "Mr. White." The purported new Apple Pencil appears to share a very similar design to the current, second-generation Apple Pencil, which is shorter than the previous version and charges inductively on the side of an iPad. The updated Apple Pencil appears to have a glossy...
apple watch ecg wrist

Apple Watch ECG Feature Gets Approved in Australia

Wednesday March 3, 2021 2:07 am PST by
The Australian government has approved ECG functionality on the Apple Watch, giving Apple the all-clear to launch the feature for Apple Watch users in the country, according to a regulatory document first spotted by The 8-Bit. Earlier last month, the Apple Watch's irregular heart rhythm notification received approval in Australia, although ECG did not. Irregular heart rhythm is a feature...