30% of iPhone Buyers in Q4 2015 Switched From an Android Smartphone [Updated]

iPhone-6s-ColorsDuring today's fourth quarter earnings call, Apple CEO Tim Cook said the company saw its highest rate of Android "switchers" Apple had ever measured in 4Q 2015.

According to Cook, 30 percent of customers who purchased an iPhone were upgrading from an Android-based smartphone, the largest number of switchers it had seen in the three years since it started measuring switching rates. "It's a huge number and we're very proud of it," said Cook.

Based on the growing number of Android users switching to an iPhone along with the number of people who have not yet upgraded, the company believes iPhone sales during the first quarter of fiscal 2016 will be strong.

Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone.

For the past several quarters, Tim Cook has commented on the growing rate of Android switchers, noting earlier this year that the debut of the larger-screened iPhone 6 and iPhone 6 Plus, which better compete with larger-screened Android phones, had spurred high numbers of Android switchers.

Over the course of the past year, Apple has pursued Android users aggressively. The company introduced a dedicated website for Android switchers in the fall of 2014, and with the launch of iOS 9 in September, it also introduced a new "Move to iOS" app to make it easier for Android customers to switch to an iPhone.

Apple has also introduced a trade-in program designed to lure Android users, allowing customers to exchange their Android devices for Apple gift cards that can be put towards the purchase of an iOS device.

Overall, Apple reported quarterly revenue of $51.5 billion and net profit of $11.1 billion, or $1.96 per diluted share. The company sold a total of 48.04 million iPhones, 9.88 million iPads, and 5.71 million Macs.

Update: Cook's comments actually included the qualifier that the 30-percent figure was out of those who were upgrading from another smartphone, whether it be an iPhone, and Android phone, or another platform. Since the base number does not include those customers who were new to smartphones, the share of total iPhone buyers who switched from Android would be somewhat less than 30 percent.

Top Rated Comments

(View all)
Avatar
62 months ago

Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!

Or maybe, just maybe, some people are okay with using a smartphone for more than 2 years?
Score: 21 Votes (Like | Disagree)
Avatar
62 months ago



Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone.

Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!
Score: 16 Votes (Like | Disagree)
Avatar
62 months ago

no they're just too stupid to realize how small the difference between a 4" and 4.7" really is.

they act as if it's the end of the world, literally.

The difference between 4" and 4.7" is for me, and millions of others, the difference between a one-handed phone and a two-handed phone. I want a one-handed phone.
Score: 13 Votes (Like | Disagree)
Avatar
62 months ago

Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!

I do, thats one of the reasons i am sticking with my 5s.

The other reason is that the 6/6s just doesn't feel like a premium product, it feels more like an iPhone rip off. It looks and feels a bit cheap, not avery nice phone at all and not very desirable. I am not going to pay £539 for a 16gb phone that doesn't even look or feel top end quality, whereas the 5s just oozes quality with its glass and stainless steel construction, its still a beautiful phone and feels modern even though it is in its third year of production, and still pretty quick in use, never feels under powered.

I am hoping the 7 is a lot nicer to look at and has more of a premium build quality than the 6/6s. It's not all about power and gimmicky features, us non power users just want a nice phone.
Score: 13 Votes (Like | Disagree)
Avatar
62 months ago
Count me in as one of those who switched from Android. Saturday I bought a 6S. It's my first iphone since the 4S.
Score: 13 Votes (Like | Disagree)
Avatar
62 months ago
Poor implementation of Android phones across the OEMs is mostly to blame for this, I fear.

The Nexus program can't get bigger fast enough.
Score: 12 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Microsoft to Stop Supporting Office 2016 for Mac in October

Monday August 3, 2020 12:21 pm PDT by
Microsoft's Office 2016 for Mac is set to reach its end of support date on October 13, 2020, and after that date, connecting to Office 365 services using the Office 2016 for Mac software will no longer be supported. Microsoft shared the detail in a support document from July highlighting which versions of Office will be supported for connecting to Office 365 services in the future.Connecting ...

Apple Shares Requirements for Default Third-Party Browser and Email Apps With Developers

Monday August 3, 2020 4:28 pm PDT by
Apple in iOS 14 plans to allow users to set a third-party app as the default email or browser app on an iPhone or iPad, replacing the current Apple-made default apps Safari and Mail. Apple hasn't provided many details on the new feature to users, but as noted by MacStories' Federico Vittici, Apple has shared documentation with developers who want their apps to have the option to be set as a...