30% of iPhone Buyers in Q4 2015 Switched From an Android Smartphone [Updated]

iPhone-6s-ColorsDuring today's fourth quarter earnings call, Apple CEO Tim Cook said the company saw its highest rate of Android "switchers" Apple had ever measured in 4Q 2015.

According to Cook, 30 percent of customers who purchased an iPhone were upgrading from an Android-based smartphone, the largest number of switchers it had seen in the three years since it started measuring switching rates. "It's a huge number and we're very proud of it," said Cook.

Based on the growing number of Android users switching to an iPhone along with the number of people who have not yet upgraded, the company believes iPhone sales during the first quarter of fiscal 2016 will be strong.

Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone.

For the past several quarters, Tim Cook has commented on the growing rate of Android switchers, noting earlier this year that the debut of the larger-screened iPhone 6 and iPhone 6 Plus, which better compete with larger-screened Android phones, had spurred high numbers of Android switchers.

Over the course of the past year, Apple has pursued Android users aggressively. The company introduced a dedicated website for Android switchers in the fall of 2014, and with the launch of iOS 9 in September, it also introduced a new "Move to iOS" app to make it easier for Android customers to switch to an iPhone.

Apple has also introduced a trade-in program designed to lure Android users, allowing customers to exchange their Android devices for Apple gift cards that can be put towards the purchase of an iOS device.

Overall, Apple reported quarterly revenue of $51.5 billion and net profit of $11.1 billion, or $1.96 per diluted share. The company sold a total of 48.04 million iPhones, 9.88 million iPads, and 5.71 million Macs.

Update: Cook's comments actually included the qualifier that the 30-percent figure was out of those who were upgrading from another smartphone, whether it be an iPhone, and Android phone, or another platform. Since the base number does not include those customers who were new to smartphones, the share of total iPhone buyers who switched from Android would be somewhat less than 30 percent.

Top Rated Comments

JXShine Avatar
80 months ago
Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!
Or maybe, just maybe, some people are okay with using a smartphone for more than 2 years?
Score: 21 Votes (Like | Disagree)
Douglas B Avatar
80 months ago


Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone.
Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!
Score: 16 Votes (Like | Disagree)
mcarling Avatar
80 months ago
no they're just too stupid to realize how small the difference between a 4" and 4.7" really is.

they act as if it's the end of the world, literally.
The difference between 4" and 4.7" is for me, and millions of others, the difference between a one-handed phone and a two-handed phone. I want a one-handed phone.
Score: 13 Votes (Like | Disagree)
Z3man Avatar
80 months ago
Only 1/3 Apple customers? Maybe the WANT A SMALLER iPHONE?!
I do, thats one of the reasons i am sticking with my 5s.

The other reason is that the 6/6s just doesn't feel like a premium product, it feels more like an iPhone rip off. It looks and feels a bit cheap, not avery nice phone at all and not very desirable. I am not going to pay £539 for a 16gb phone that doesn't even look or feel top end quality, whereas the 5s just oozes quality with its glass and stainless steel construction, its still a beautiful phone and feels modern even though it is in its third year of production, and still pretty quick in use, never feels under powered.

I am hoping the 7 is a lot nicer to look at and has more of a premium build quality than the 6/6s. It's not all about power and gimmicky features, us non power users just want a nice phone.
Score: 13 Votes (Like | Disagree)
Fancuku Avatar
80 months ago
Count me in as one of those who switched from Android. Saturday I bought a 6S. It's my first iphone since the 4S.
Score: 13 Votes (Like | Disagree)
Vacheron Avatar
80 months ago
Poor implementation of Android phones across the OEMs is mostly to blame for this, I fear.

The Nexus program can't get bigger fast enough.
Score: 12 Votes (Like | Disagree)

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
macbook pro 13 inch banner

Apple Planning Five New Macs for 2022, Including Entry-Level MacBook Pro Refresh

Sunday December 5, 2021 7:55 am PST by
Apple is working on five new Macs for launch in 2022, including a new version of the entry-level MacBook Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that he expects Apple to launch five new Macs in 2022, including: A high-end iMac with Apple silicon to sit above the 24-inch iMac in the lineup A significant MacBook Air...
MBA Mock White Front Blue

2022 MacBook Air Getting Major Display Upgrade With One Drawback

Friday December 3, 2021 3:01 am PST by
Apple's next-generation MacBook Air is reportedly set to bring over many of the new MacBook Pro's features, with one noticeable omission, according to recent reports. The latest MacBook Pro models feature a mini-LED "Liquid Retina XDR" display with deep blacks and support for up to 1,600 nits peak brightness. The display also features Apple's "ProMotion" technology, which is capable of...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...