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iPhone 6 and 6 Plus Brought More Android Switchers, New Customers Than Prior Models
During today's earnings call covering the first fiscal quarter of 2015, Apple CEO Tim Cook was asked about the sales split between the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus. He declined to provide specific numbers on the split, but he did confirm that the iPhone 6 was the most popular device.
"Obviously to sell 74.5 million devices, they were all popular," Cook said. "Both did incredibly well. We're really proud of them, along with the iPhone 5s and 5c."
According to Cook, there was some clear geographical preference for the iPhone 6 vs the iPhone 6 Plus. Some locations skewed higher to iPhone 6 Plus preference, while others preferred the iPhone 6. He didn't specify which regions preferred which devices, but data has suggested Asian countries favored the iPhone 6 Plus.
During the call, Cook also mentioned that the iPhone 6 and 6 Plus brought the highest Android switcher rate over the course of the last three years and that there's still a lot of opportunity to see growth as only a "small fraction" of existing iPhone users (in the low teens) have upgraded to a new device. The iPhone 6 and 6 Plus have brought the highest number of customers new to iPhone than in any prior iPhone launch. "We saw more new customers to iPhone than we've ever seen before," said Cook.
Cook said the company is getting "great feedback" about the quality of the products that they're shipping, and that in emerging markets, iPhone growth was "absolutely stunning." The company is very bullish on the iPhone going forward, expecting to see a lot of new adopters in Q2 2015 as well.
"We believe that it's the best smartphone in the world," said Cook.
Apple managed to reach supply/demand balance on the iPhone 6 and iPhone 6 Plus in January, when shipping dates finally hit 24 hours. Before that, iPhone supplies remained somewhat constrained throughout the holiday season.
Today's earnings report revealed record iPhone sales, at 74.5 million, or 46 percent growth year over year. The iPhone makes up an impressive 69 percent of Apple's revenue, which hit $74.6B during the quarter.
"Obviously to sell 74.5 million devices, they were all popular," Cook said. "Both did incredibly well. We're really proud of them, along with the iPhone 5s and 5c."
According to Cook, there was some clear geographical preference for the iPhone 6 vs the iPhone 6 Plus. Some locations skewed higher to iPhone 6 Plus preference, while others preferred the iPhone 6. He didn't specify which regions preferred which devices, but data has suggested Asian countries favored the iPhone 6 Plus.
During the call, Cook also mentioned that the iPhone 6 and 6 Plus brought the highest Android switcher rate over the course of the last three years and that there's still a lot of opportunity to see growth as only a "small fraction" of existing iPhone users (in the low teens) have upgraded to a new device. The iPhone 6 and 6 Plus have brought the highest number of customers new to iPhone than in any prior iPhone launch. "We saw more new customers to iPhone than we've ever seen before," said Cook.
Cook said the company is getting "great feedback" about the quality of the products that they're shipping, and that in emerging markets, iPhone growth was "absolutely stunning." The company is very bullish on the iPhone going forward, expecting to see a lot of new adopters in Q2 2015 as well.
"We believe that it's the best smartphone in the world," said Cook.
Apple managed to reach supply/demand balance on the iPhone 6 and iPhone 6 Plus in January, when shipping dates finally hit 24 hours. Before that, iPhone supplies remained somewhat constrained throughout the holiday season.
Today's earnings report revealed record iPhone sales, at 74.5 million, or 46 percent growth year over year. The iPhone makes up an impressive 69 percent of Apple's revenue, which hit $74.6B during the quarter.
[ 102 comments ]
Top Rated Comments
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53 months ago
The 6 plus was the sole reason I did not wait for the next galaxy phone. I love ios but I wanted a big screen so bad..... when I found out about the 6 plus all desire to buy a galaxy went away, tbh Im glad I went iphone again
53 months ago
As a long time iPhone user I wish Apple would give me a phone with the 5/5S industrial design, iPhone 6 display size and the 6 Plus's resolution. Now that would be a phone! With 2GB of LPDDR and the latest internals of course.
53 months ago
I still admire the design of my iPhone 6 every day. And I've had it since September 19th
53 months ago
maybe existing owners arent upgrading because to anybody with the existing devices, knowing they're still packing 1GB ram is a big turn off. It was for me. Im waiting for the 6S.
53 months ago
Interesting stat on the iPhone 6 Plus in Asia.
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I admire the design as well, but can't stand the slipperiness.
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I still admire the design of my iPhone 6 every day. And I've had it since September 19th
I admire the design as well, but can't stand the slipperiness.
53 months ago
I switched
I was a long time Mac and iOS user and decided to switch to Android after wanting something more. I owned three devices in my time, HTC M7, Moto X, HTC M8. They all felt like they were missing something though. Was so happy to see the 6 Plus announced. And couldn't be happier for it to sync so perfectly with my OS X computer.
I was a long time Mac and iOS user and decided to switch to Android after wanting something more. I owned three devices in my time, HTC M7, Moto X, HTC M8. They all felt like they were missing something though. Was so happy to see the 6 Plus announced. And couldn't be happier for it to sync so perfectly with my OS X computer.
53 months ago
Android is now primarily for poor people worldwide, iPhone for rich people, and as some people move up the financial ranks they switch from Android to iPhone.
Sure there are exceptions, but this is the main cause for phone preferences every war.
53 months ago
As someone who switched from a Nexus 5 to an iPhone 6, it is not the iPhone 6 that that brought me to the iOS camp. It's the buggy Android 5.0 mess that Google still hasn't fixed. There is a serious bug with Android 5.0 where people can't hear you 25% of the time when they call you. Then there is the memory leak which requires you to reset your phone every day. iOS is buggy, but it doesn't have the critical bugs that Android has. Actually the 8.1.3 update seems to have fixed almost all of my issues with iOS.
My problems with iOS:
- pain in the butt to enable tethering, why in the world does tethering always enable my Bluetooth
- can't watch HD YouTube video over LTE
- can't download 100 mb apps over LTE, come on I have a 37 GB a month plan, most new plans in Poland now have unlimited LTE, why have such a restriction?
- Game Center notification cannot be turned off
Other than that, iOS is awesome.
My problems with iOS:
- pain in the butt to enable tethering, why in the world does tethering always enable my Bluetooth
- can't watch HD YouTube video over LTE
- can't download 100 mb apps over LTE, come on I have a 37 GB a month plan, most new plans in Poland now have unlimited LTE, why have such a restriction?
- Game Center notification cannot be turned off
Other than that, iOS is awesome.
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