First Apple Store in Belgium Opens in Brussels on September 19

Apple has constructed a creative barricade with colorful artwork that confirms its first Apple Store in Belgium will open on Saturday, September 19. The retail store will be located on Avenue de la Toison d'Or in the capital city of Brussels.

Apple-Store-Brussels-Belgium
Apple confirmed the store opening to Belgian website Apple Nieuws Vlaanderen, which has shared several photos of the storefront. The store has not yet been listed on Apple's website, but store hours and grand opening details should be available soon.

Update 8:32 AM: Apple's store page for the new Brussels location is now live, but with the opening still two weeks away the store is not yet taking reservations for Genius Bar appointments or workshops.

Top Rated Comments

Sandstorm Avatar
112 months ago
Kind of depressing that even very developed and rich EU countries like Belgium are just now getting their first Apple store. Makes me pessimistic if I'll ever see official Apple presence in my small country. :(
Score: 3 Votes (Like | Disagree)
mXMach Avatar
112 months ago
Kind of depressing that even very developed and rich EU countries like Belgium are just now getting their first Apple store. Makes me pessimistic if I'll ever see official Apple presence in my small country. :(
Same problem in our country ... I hope in Prague next year...
Score: 2 Votes (Like | Disagree)
cwt1nospam Avatar
112 months ago
How come Google and Microsoft can be officially here in Baltics and offer local support and quality product localisation? Countless Apple resellers flourish - I'm sure Apple wouldn't operate at a loss.
First, Google, and especially Microsoft, need to be everywhere. They cater to Corporate IT, so they need to be anywhere a Fortune 1000 company might have offices. If they weren't they'd lose their biggest strategic advantage. Not so for Apple.

Second, Apple opened their own stores because of the lack of support they were getting from their resellers. I worked for one in the 90s who treated them same way most other resellers did: as an afterthought. They never attempted to sell Macs, they sold PCs and only took orders for Macs. If Apple resellers in your country are doing a good job then Apple has little incentive to open a store. Why fix something that's not broken?
Score: 1 Votes (Like | Disagree)
2457282 Avatar
112 months ago
Apple. Belgium. Waffles.

Three words that go well together no matter what we are talking about. LOL
Score: 1 Votes (Like | Disagree)
Symphy944 Avatar
112 months ago
Finally. Finally. Finally.
From the pioneers in the 80'ies like Paul Van Cottem (he spoke with the same passion as Steve Jobs) when Apple was kind of an underdog, up to the glorious years of the iPhone debute when the 'Switch shops' where struggling to get hold on a fez iPhones... It sometimes looked like Apple never heared of our country. Finally our capital is blessed with an Apple Store.
Thanks!
Pitty that I'm not invited for the opening :-( ;-)
But I'll be one of the first to bring it a visit.
Score: 1 Votes (Like | Disagree)
PBMB Avatar
112 months ago
Apple. Belgium. Waffles.

Three words that go well together no matter what we are talking about. LOL
Love the waffles, hate the sprouts, unless there is cheese on them.
(either way...)
Yet, no one mentioned the famous Belgian chocolate, arguably the finest in the world. :p :D

Oh, and beer.
Score: 1 Votes (Like | Disagree)

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