Apple Shares Video to Celebrate Opening of Apple Store in Brussels

Apple has shared a new video to celebrate the first Apple Store in Belgium, which opens on Saturday, September 19 in the capital city of Brussels. The two-minute spot highlights the work of several comic artists in Brussels, which is known for its tradition of comic art.

Brussels has a rich tradition of comic art. So, to celebrate the opening of the Apple Store, Brussels, we brought together some of the city’s most imaginative comic artists. Hear them speak about their work and the city that inspired it.
The store will be located on Avenue de la Toison d'Or and open on Monday-Saturday between 10 AM and 7 PM local time. The location will offer regular Apple Store services such as the Genius Bar and Workshops.

Two new Apple Stores also open in Nanjing, China and Florence, Italy on September 19 and September 26 respectively.



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32 months ago
Wow.. Those Apple logo art is just.. wow! Amazing!
Rating: 10 Votes
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32 months ago

For once, I'm proud to be a Belgian. :)

Why only 'for once'? I've visited there and it's a small but very cultured and also very beautiful country with gorgeous old buildings and a low crime rate. Brussels also being home to Nato Headquarters as well as the de facto capital of the European Union, I'd say you have a lot to be proud of. :)

P.S. Love your 'patat friet met piccalilli'.
Rating: 9 Votes
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32 months ago
Couldn't agree more with what was said above..

Who comes up with these ideas?? Apple is masterful at connecting an Apple Store to its community
Rating: 6 Votes
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32 months ago
iPad Pro + Pencil is going to be big.

Awesome illustration work.
Rating: 5 Votes
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32 months ago
For once, I'm proud to be a Belgian. :-)
Rating: 3 Votes
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32 months ago
I'll be there at the opening next week! I'm really looking forward to it, and I have to say that this video is absolutely brilliant!

The first time I saw the artwork on the panels, I didn't even notice the Apple logo outline!
Rating: 2 Votes
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32 months ago
Love that Apple is appreciative of art!
Rating: 2 Votes
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32 months ago

For once, I'm proud to be a Belgian. :)

Because Apple is opening a store there and made a small promo about it? Wow, that's terrible.
Rating: 1 Votes
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32 months ago
I thought Brussels was more famous for its sprouts. :p
Rating: 1 Votes
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32 months ago

Low crime rate. You must be kidding. Or blind. Or - more probably - stayed within the confines of your hotel in the fancy neighborhood at night. There's areas where the police even doesn't dare to enter. Not mainly because they're afraid, but they don't want to 'offend' the people over there while patrolling, and want to avoid the paperwork for yet another burned down patrol car.


Oh please, you must be kidding right? Crime in Brussels is not worse than any other big city. Sounds like you don't live in Brussels, unlike me.

But I do find the choice of location for the store more questionable: I understand it had to be in the area where all big brands have their stores, but you can't hardly call it a nice road. It's the ring road with traffic jams day and night. Not that there aren't many alternatives in Brussels, but still...
Rating: 1 Votes
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