Burberry Becomes First Major Fashion Brand With an Apple Music Channel
Burberry is launching a curated channel on Apple Music, making it the first luxury fashion house to do so. The Burberry Apple Music channel is listed under "Curator Playlists," which also includes content from brands and media sites like GQ, Wired, Pitchfork, and Rolling Stone.
Content provided by Burberry includes selections from company's current CEO, Christopher Bailey, along with music played on the Burberry runway and a selection of emerging British talent.
Burberry is the first clothing company to debut an Apple Music channel, but it's not an unusual choice due to its Burberry Acoustic campaign, which supports new British music talent and features acoustic tracks recorded exclusively for Burberry. Burberry employs a full-time music team that works on Burberry Acoustic and matches up artists with record labels.
According to the The New York Times, going forward, the Burberry channel will feature performances, songs, and films that have come out of Burberry's work with artists on Burberry Acoustic. The channel's first exclusive will come from emerging British artists set to perform at the Burberry Womenswear show on September 21.
"I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience," Christopher Bailey, Burberry's chief executive, said in a statement.
Burberry and Apple have had a long partnership, first teaming up in 2013 to show off the photographic capabilities of the iPhone 5s. Angela Ahrendts, Apple's current head of retail, was also the CEO of Burberry until the Spring of 2014 when she joined Apple. Burberry's new Apple Music channel marks the first collaboration between Apple and Burberry since her departure.
Popular Stories
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that.
The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected.
The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro."
In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max.
Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are expected...
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...
Top Rated Comments
You do realise that there are channels/playlists curated by magazines/websites on Apple Music? What is the difference between one curated by staff say at Wired, Pitchfork, or Vogue and one curated by a store?
I'm left wondering why you referenced Steve Jobs-you do realise he died in 2011.
I wish we could 'down-vote' certain posts here.
When you hire a "bozo" (such as Angela) it leads to a bozo explosion. Bozos doing bozo things and hiring bozos. Good call Steve.
What's with all the elitist people here?
I get get all the marketing venues that open up by allowing brands to connect in this way. The problem is, this service is so far away from being primetime it's not funny.
My experience is COMPLETELY different on each platform. Desktop, Browser, Apple TV, iPhone, iPad. It's all a giant headache. Things are still not working correctly, everything has a different name. Where is Apple Music? My search to find that on each platform begins this painful endeavor. Sometimes I can purchase a song, sometimes it lets me preview, sometimes I can stream it. Playlists are broken. The content is a mess. The feed looks like garbage.
What happened to skating where the puck is going? What happened to making my life easier?
Apple has taken away many things needed as a professional to streamline products for the consumer. Then they have added many things to the consumer that are confusing. I get that Ives has made this design focused, and the coding and ideas have taken a backseat. It's time to hire someone with a vision that isn't incremental stock advancement. HP did that for years. This is Apple for pete's sake. Innovate. Never, stop, innovating.