By MacRumors Staff
Apple and Burberry Develop Personalized Retail Chat Service for Luxury Shoppers
Apple has been working with Burberry on a new chat service called "R Message" that integrates with the luxury fashion retailer's internal iOS app and allows store associates to directly communicate with customers. Vogue Business reports that the service, now being piloted, will be invitation-only and is designed to enable staff to chat with "high-value" clients via Burberry's internal app,...
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Burberry Becomes First Major Fashion Brand With an Apple Music Channel
Burberry is launching a curated channel on Apple Music, making it the first luxury fashion house to do so. The Burberry Apple Music channel is listed under "Curator Playlists," which also includes content from brands and media sites like GQ, Wired, Pitchfork, and Rolling Stone. Content provided by Burberry includes selections from company's current CEO, Christopher Bailey, along with music...