Best Buy Accelerating Apple Watch Rollout to All 1,050 Stores Amid Strong Demand

Best Buy CEO Hubert Joly today announced that the company plans to accelerate support for the Apple Watch by having the wearable device be sold in every one of its 1,050 retail locations across the United States "by the end of September" (via Fortune).

The move follows Best Buy's initial plan to deploy retail support for the Apple Watch in just 300 of its stores by the holiday season, but recent strong sales of the device have encouraged the retailer to back Apple in not just Apple Watch support, but with all of the Cupertino company's products.

bestbuyapplewatch
Currently undergoing renovations at 740 locations in the United States are the Apple branded sections of Best Buy's retail stores, "including new fixtures and more display tables for phones, computers, and tablets." The company has already completed the update at 350 of its stores and has plans to get another 170 completed before the holiday shopping rush coming later this year.

We've also been working with Apple to update the 740 stores-within-a-store that were first implemented in 2007. The stores-within-a-store will have new Apple fixtures and are larger with more display tables for phones, computers, and tablets. We've already implemented approximately 350 of them, and expect to upgrade a total of approximately 520 by the holidays.

The additional display tables are great for the merchandising of Apple Watch, which went on sale at BestBuy.com and in more than 100 of our stores in August. Now, because demand for Apple Watch has been so strong in these stores and online, we are excited to share that beginning September 4 we will be carrying Apple Watch in more than 900 of our big-box stores. Apple Watch will be available in all 1050 of our big-box stores and approximately 30 of our Best Buy Mobile stores by the end of September.

Best Buy began selling the Apple Watch in-store and online in early August, along with a few third-party accessories for the wearable, like charging docks and various bands. The retailer will even begin selling AppleCare and AppleCare+ warranty plans in mid-September, no doubt hitting just in time for the launch of the next generation iPhones. Apple has avoided attaching specific sales figures to the Apple Watch, but Best Buy's doubling down on the company's wearable device is no doubt a sign of the Apple Watch's success.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

bpeeps Avatar
88 months ago
Best Buy haters, Apple watch haters... start your engines!

MR is giving you combined ammunition to hate.
Score: 36 Votes (Like | Disagree)
mostlydave Avatar
88 months ago
I have barely seen this device in the wild, if ever. Frankly, not only do I not have the urge to buy it, but I have now completely forgot about the product.

This thing has been a disaster. It's starting to get digs in influential media now too. That's not to say that any smart watch is a hit. None of them are, because they are currently pointless expensive devices with no clear exceptional function. Those who say otherwise must just be trying to justify their 500 dollar iPhone accessory.
Somebody get Best Buy CEO Hubert Joly on the phone Reds622 has barely seen the Apple Watch in the wild, those strong sales must not be real!
Score: 25 Votes (Like | Disagree)
dugbug Avatar
88 months ago
I have barely seen this device in the wild, if ever. Frankly, not only do I not have the urge to buy it, but I have now completely forgot about the product.

This thing has been a disaster. It's starting to get digs in influential media now too. That's not to say that any smart watch is a hit. None of them are, because they are currently pointless expensive devices with no clear exceptional function. Those who say otherwise must just be trying to justify their 500 dollar iPhone accessory.
disaster! Hell I have forgotten what it was already! No hyperbole here, no sir!
Score: 17 Votes (Like | Disagree)
iBlazed Avatar
88 months ago
But I thought it was a flop?

In all seriousness, this follows the usual new Apple product pattern. There's an initial rush, followed by a huge decline while the masses have their eyes on the early adopters to see how they like it. Once people start seeing it more in public and see how people use it and love it, they become more inclined to buy one. Now we have a snowball effect going on.
Score: 15 Votes (Like | Disagree)
iBlazed Avatar
88 months ago

This thing has been a disaster.
Disaster in which way? Seems to be quite the contrary. But if you're determined to believe negative things, there's not much that will change your mind.

Those who say otherwise must just be trying to justify their 500 dollar iPhone accessory.
Or maybe they actually really like it and wear it every single day for as long as they're awake? Nahh, couldn't be, because YOU'VE never seen one in the wild. :rolleyes:
Score: 14 Votes (Like | Disagree)
HowEver Avatar
88 months ago
Everyone who hates, posts here.

Everyone else checks out the watch online, at Best Buy, at Apple Stores, and buys them.

Best Buy has access to actual sales data, or they wouldn't be buying in.

Haters have access to an online forum. That's all.
Score: 13 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...