Best Buy Accelerating Apple Watch Rollout to All 1,050 Stores Amid Strong Demand

Best Buy CEO Hubert Joly today announced that the company plans to accelerate support for the Apple Watch by having the wearable device be sold in every one of its 1,050 retail locations across the United States "by the end of September" (via Fortune).

The move follows Best Buy's initial plan to deploy retail support for the Apple Watch in just 300 of its stores by the holiday season, but recent strong sales of the device have encouraged the retailer to back Apple in not just Apple Watch support, but with all of the Cupertino company's products.

bestbuyapplewatch
Currently undergoing renovations at 740 locations in the United States are the Apple branded sections of Best Buy's retail stores, "including new fixtures and more display tables for phones, computers, and tablets." The company has already completed the update at 350 of its stores and has plans to get another 170 completed before the holiday shopping rush coming later this year.

We've also been working with Apple to update the 740 stores-within-a-store that were first implemented in 2007. The stores-within-a-store will have new Apple fixtures and are larger with more display tables for phones, computers, and tablets. We've already implemented approximately 350 of them, and expect to upgrade a total of approximately 520 by the holidays.

The additional display tables are great for the merchandising of Apple Watch, which went on sale at BestBuy.com and in more than 100 of our stores in August. Now, because demand for Apple Watch has been so strong in these stores and online, we are excited to share that beginning September 4 we will be carrying Apple Watch in more than 900 of our big-box stores. Apple Watch will be available in all 1050 of our big-box stores and approximately 30 of our Best Buy Mobile stores by the end of September.

Best Buy began selling the Apple Watch in-store and online in early August, along with a few third-party accessories for the wearable, like charging docks and various bands. The retailer will even begin selling AppleCare and AppleCare+ warranty plans in mid-September, no doubt hitting just in time for the launch of the next generation iPhones. Apple has avoided attaching specific sales figures to the Apple Watch, but Best Buy's doubling down on the company's wearable device is no doubt a sign of the Apple Watch's success.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

bpeeps Avatar
114 months ago
Best Buy haters, Apple watch haters... start your engines!

MR is giving you combined ammunition to hate.
Score: 36 Votes (Like | Disagree)
mostlydave Avatar
114 months ago
I have barely seen this device in the wild, if ever. Frankly, not only do I not have the urge to buy it, but I have now completely forgot about the product.

This thing has been a disaster. It's starting to get digs in influential media now too. That's not to say that any smart watch is a hit. None of them are, because they are currently pointless expensive devices with no clear exceptional function. Those who say otherwise must just be trying to justify their 500 dollar iPhone accessory.
Somebody get Best Buy CEO Hubert Joly on the phone Reds622 has barely seen the Apple Watch in the wild, those strong sales must not be real!
Score: 25 Votes (Like | Disagree)
dugbug Avatar
114 months ago
I have barely seen this device in the wild, if ever. Frankly, not only do I not have the urge to buy it, but I have now completely forgot about the product.

This thing has been a disaster. It's starting to get digs in influential media now too. That's not to say that any smart watch is a hit. None of them are, because they are currently pointless expensive devices with no clear exceptional function. Those who say otherwise must just be trying to justify their 500 dollar iPhone accessory.
disaster! Hell I have forgotten what it was already! No hyperbole here, no sir!
Score: 17 Votes (Like | Disagree)
iBlazed Avatar
114 months ago
But I thought it was a flop?

In all seriousness, this follows the usual new Apple product pattern. There's an initial rush, followed by a huge decline while the masses have their eyes on the early adopters to see how they like it. Once people start seeing it more in public and see how people use it and love it, they become more inclined to buy one. Now we have a snowball effect going on.
Score: 15 Votes (Like | Disagree)
iBlazed Avatar
114 months ago

This thing has been a disaster.
Disaster in which way? Seems to be quite the contrary. But if you're determined to believe negative things, there's not much that will change your mind.

Those who say otherwise must just be trying to justify their 500 dollar iPhone accessory.
Or maybe they actually really like it and wear it every single day for as long as they're awake? Nahh, couldn't be, because YOU'VE never seen one in the wild. :rolleyes:
Score: 14 Votes (Like | Disagree)
HowEver Avatar
114 months ago
Everyone who hates, posts here.

Everyone else checks out the watch online, at Best Buy, at Apple Stores, and buys them.

Best Buy has access to actual sales data, or they wouldn't be buying in.

Haters have access to an online forum. That's all.
Score: 13 Votes (Like | Disagree)