The Apple Online Store has been taken offline this morning, less than six hours prior to Apple's highly-anticipated "Hey Siri" media event in San Francisco, where the company is expected to announce the iPhone 6s and iPhone 6s Plus, iPad Pro, iPad mini 4, fourth-generation Apple TV and new Apple Watch bands and finishes, alongside further details about iOS 9 and watchOS 2.
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Apple's media event starts at 10 AM Pacific with a live stream (spoiler free) available on Mac, iPad, iPhone, Apple TV and PC. MacRumors will also have full coverage of the event, with a live blog on our front page and updates on our @MacRumorsLive Twitter account.
We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.
Top Rated Comments
(View all)I wish I were excited, but I am not really. It will be nothing revolutionary. Apple plays catch up these days.
It isn't so black and white really. Sometimes Apple is the one playing catch up, sometimes the others are. That's one of the primary benefits of competition. Keeps everyone on their toes.Huh. I thought this would no longer happen now that the main site and the store have merged.
I think we can safely conclude that taking the store down is not a matter of technical reasons.Either Apple are doing it solely for the PR value of it or there are other practical reasons (like education of staff, translations of materials and other stuff that they want to do in the last minute to prevent leakage).
That said, I have been used to the Store tab being on the website since before I even Joined MacRumors, so, I guess I am just used to the old roads to my :apple: purchases.