Apple Store Goes Down Ahead of Today's 'Hey Siri' Media Event

The Apple Online Store has been taken offline this morning, less than six hours prior to Apple's highly-anticipated "Hey Siri" media event in San Francisco, where the company is expected to announce the iPhone 6s and iPhone 6s Plus, iPad Pro, iPad mini 4, fourth-generation Apple TV and new Apple Watch bands and finishes, alongside further details about iOS 9 and watchOS 2.

Apple Store Down Hey Siri
Apple's media event starts at 10 AM Pacific with a live stream (spoiler free) available on Mac, iPad, iPhone, Apple TV and PC. MacRumors will also have full coverage of the event, with a live blog on our front page and updates on our @MacRumorsLive Twitter account.

We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.

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Top Rated Comments

jacobj Avatar
114 months ago
I wish I were excited, but I am not really. It will be nothing revolutionary. Apple plays catch up these days.
Score: 17 Votes (Like | Disagree)
johnnyenv Avatar
114 months ago
Surely this is required?

Attachment Image
Score: 16 Votes (Like | Disagree)
odedia Avatar
114 months ago
Huh. I thought this would no longer happen now that the main site and the store have merged.
Score: 12 Votes (Like | Disagree)
Dargoth Avatar
114 months ago
I wish I were excited, but I am not really. It will be nothing revolutionary. Apple plays catch up these days.
It isn't so black and white really. Sometimes Apple is the one playing catch up, sometimes the others are. That's one of the primary benefits of competition. Keeps everyone on their toes.
Score: 12 Votes (Like | Disagree)
Aetles Avatar
114 months ago
Huh. I thought this would no longer happen now that the main site and the store have merged.
I think we can safely conclude that taking the store down is not a matter of technical reasons.

Either Apple are doing it solely for the PR value of it or there are other practical reasons (like education of staff, translations of materials and other stuff that they want to do in the last minute to prevent leakage).
Score: 8 Votes (Like | Disagree)
840quadra Avatar
114 months ago
Honestly I hope they bring the actual tabbed "store" back. I am not a huge fan of the new website layout, as I find it harder to find things I actually want to buy now.

That said, I have been used to the Store tab being on the website since before I even Joined MacRumors, so, I guess I am just used to the old roads to my :apple: purchases.
Score: 7 Votes (Like | Disagree)