New Apple TV to Start at $149, Feature Universal Search With Siri
Apple is set to introduce the next iteration of its Apple TV lineup at next week's September 9 media event, alongside the expected announcement of new iPhones, and a previously rumored feature is gaining additional traction today with a report from BuzzFeed claiming the new Apple TV will have universal search functionality, letting users search once and get hits from multiple sources, not just iTunes.
Universal search feature will reportedly be a "cornerstone" of the new Apple TV, allowing users to, for example, search for one movie across services like Netflix, Amazon Prime Video, and iTunes, among others. The ability to search for actors and directors will also be included in the search options, and won't limit users to just movie or television show titles.
Sources familiar with Apple’s plans say that a cornerstone of the the company’s new set-top box is a universal search feature that will enable searches across multiple streaming video services as well as Apple’s iTunes Store. Instead of searching the catalogs of multiple video services one-at-a-time for a particular movie, you’ll now be able to search all — or most of them — at once and then choose the service on which you’d like to watch it. You’ll also be able to search for actors and directors, and run other more targeted searches as well — all with Siri.
The report also claims that the new Apple TV will "start" at a price point of $149, hinting that there could be more expensive models with perhaps the possibility of expanded storage capacities. The $149 retail price does line up with previous rumors that pegged the Apple TV of launching with either a $149 or $199 price tag. The company has been said to be keeping the third-generation Apple TV, currently priced at $69, as an entry-level option.
Along with Siri integration, the next-generation Apple TV is rumored to feature an A8 processor, a touch-pad remote, and an App Store with an SDK available for developers to create apps. The new box will be aimed at more than just video consumption, with recent rumors hinting that the newly designed remote control will include motion sensors to support "casual" gaming experiences.
Update 8:52 AM: According to a follow-up report by 9to5Mac, the new Apple TV's onboard storage will be in the 8–16 GB range, and the touchpad remote included with the box will be black rather than the silver seen on the current Apple TV remote.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
