Apple Plans to Debut New Apple TV in September With Touch-Based Remote, Full App Store - MacRumors
Skip to Content

Apple Plans to Debut New Apple TV in September With Touch-Based Remote, Full App Store

Apple is planning to introduce its long-awaited next-generation Apple TV in September, reports Buzzfeed's John Paczkowski. According to sources familiar with Apple's plans, the new set-top box will be unveiled in September at the same event where Apple will unveil the next-generation iPhone 6s and 6s Plus.

As has been previously rumored, it is said to include an A8 processor, a touch-pad based remote that's "drastically improved" compared to the current version, a new operating system that supports a full App Store, developer APIs, and Siri voice control, and more on-board storage to accommodate apps. Physically, the Apple TV will take on a new, slimmer look.

Apple TV 2015
Apple will not be introducing its rumored television service at the same time, with sources telling Buzzfeed that the Internet-based streaming service could possibly launch in late 2015, but 2016 is more likely. Current rumors suggest Apple's television offering will bundle approximately 25 channels and cost between $30 to $40 per month.

Apple was widely expected to introduce both its new Apple TV and its upcoming streaming television service in June, at its annual Worldwide Developers Conference, but the two products were not ready for launch at that time. Apple postponed its release of the set-top box because it was "not ready for prime time" and held off on the television service because deals were not completed.

Apple has not introduced a revamped version of its Apple TV since 2012, so an updated set-top box with App Store support and other features will be a major change from the platform that we know and use today.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 27 Feature Cool

Apple Releases New iOS 27, iPadOS 27, macOS 27, and tvOS 27 Public Betas

Monday August 31, 2026 2:13 pm PDT by
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas. You can get started by signing up on Apple's beta website and then opting in to the public beta by...
Where is the New Apple TV Feature

Next Apple TV's Chip Revealed in Latest Leak

Tuesday September 8, 2026 10:19 am PDT by
The next Apple TV 4K will be equipped with an A19 or A19 Pro chip, according to evidence in Apple's code uncovered by MacRumors contributor Aaron Perris. In particular, the device's model identifier points towards the A19 generation of chips. Accordingly, the next Apple TV would have 8GB or 12GB of RAM, up from 4GB in the current 2022 model with the A15 Bionic chip. Other rumored upgrades for...
Apple TV Color

Apple TV Buys an Existing Hit for the First Time Ever

Friday August 28, 2026 8:52 am PDT by
Apple TV has bought the worldwide rights to "Small Prophets," breaking with how it normally operates in acquiring an existing English-language hit rather than commissioning a show of its own from the start. Apple TV has typically developed or, at the very least, commissioned shows in-house and given them their premiere on the service, regardless of where they may eventually end up. This...

Top Rated Comments

RoelJuun Avatar
145 months ago
Heard that one before...and before...
Score: 58 Votes (Like | Disagree)
145 months ago
How is this any different than the six other times i've heard this in the last three years?
Score: 40 Votes (Like | Disagree)
BrettApple Avatar
145 months ago
Poor developers these days. They've got apps to write for watches, TVs, phones, tablets, desktops, convertibles, fridges, and whatever else you want to stick an LCD on. Pretty incredible.
Score: 26 Votes (Like | Disagree)
145 months ago
:D take my money already
Score: 25 Votes (Like | Disagree)
145 months ago
Ready for the remote! The current one gets lost too much.
Agreed, but don't like the idea of it being touch-based. I don't want to have to look at it.
Score: 22 Votes (Like | Disagree)
McFreggle Avatar
145 months ago
Although I'm excited for the new Apple TV, I don't like the idea of a touch based remote. The current remote is such a nice example of the Keep It Simple philosophy that made Apple famous, and that's getting more and more lost each day... :-(
Score: 19 Votes (Like | Disagree)