Apple Plans to Debut New Apple TV in September With Touch-Based Remote, Full App Store - MacRumors
Skip to Content

Apple Plans to Debut New Apple TV in September With Touch-Based Remote, Full App Store

Apple is planning to introduce its long-awaited next-generation Apple TV in September, reports Buzzfeed's John Paczkowski. According to sources familiar with Apple's plans, the new set-top box will be unveiled in September at the same event where Apple will unveil the next-generation iPhone 6s and 6s Plus.

As has been previously rumored, it is said to include an A8 processor, a touch-pad based remote that's "drastically improved" compared to the current version, a new operating system that supports a full App Store, developer APIs, and Siri voice control, and more on-board storage to accommodate apps. Physically, the Apple TV will take on a new, slimmer look.

Apple TV 2015
Apple will not be introducing its rumored television service at the same time, with sources telling Buzzfeed that the Internet-based streaming service could possibly launch in late 2015, but 2016 is more likely. Current rumors suggest Apple's television offering will bundle approximately 25 channels and cost between $30 to $40 per month.

Apple was widely expected to introduce both its new Apple TV and its upcoming streaming television service in June, at its annual Worldwide Developers Conference, but the two products were not ready for launch at that time. Apple postponed its release of the set-top box because it was "not ready for prime time" and held off on the television service because deals were not completed.

Apple has not introduced a revamped version of its Apple TV since 2012, so an updated set-top box with App Store support and other features will be a major change from the platform that we know and use today.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Third watchOS 26.5, tvOS 26.5 and visionOS 26.5 Betas

Monday April 20, 2026 10:03 am PDT by
Apple today provided developers with the third betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple released the second betas for each platform. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on ...
apple tv plus the savant

Apple TV Series 'The Savant' Set for July Premiere After Delay

Monday April 20, 2026 1:00 pm PDT by
Apple is finally planning to release The Savant, an Apple TV series that it delayed following the assassination of Charlie Kirk. The Savant is set to air in July 2026, according to Variety. The Apple TV show was supposed to come out on Friday, September 26, 2025, but Apple decided not to release it due to the topic and the political climate. When the series was pulled, star Jessica...
Apple TV Silo

Apple TV's Hit Show 'Silo' is Returning Soon: Release Date and Trailer

Tuesday April 21, 2026 1:29 pm PDT by
Apple today announced that its hit sci-fi series "Silo" is returning for a third season starting Friday, July 3, and it shared a teaser trailer. "Silo" follows the lives of 10,000 people living in an underground bunker to escape the seemingly toxic wasteland outside. The people are unaware of why the silo was built, and those who seek the truth face deadly consequences. Rebecca Ferguson...

Top Rated Comments

RoelJuun Avatar
141 months ago
Heard that one before...and before...
Score: 58 Votes (Like | Disagree)
141 months ago
How is this any different than the six other times i've heard this in the last three years?
Score: 40 Votes (Like | Disagree)
BrettApple Avatar
141 months ago
Poor developers these days. They've got apps to write for watches, TVs, phones, tablets, desktops, convertibles, fridges, and whatever else you want to stick an LCD on. Pretty incredible.
Score: 26 Votes (Like | Disagree)
141 months ago
:D take my money already
Score: 25 Votes (Like | Disagree)
141 months ago
Ready for the remote! The current one gets lost too much.
Agreed, but don't like the idea of it being touch-based. I don't want to have to look at it.
Score: 22 Votes (Like | Disagree)
McFreggle Avatar
141 months ago
Although I'm excited for the new Apple TV, I don't like the idea of a touch based remote. The current remote is such a nice example of the Keep It Simple philosophy that made Apple famous, and that's getting more and more lost each day... :-(
Score: 19 Votes (Like | Disagree)