Apple TV Gains Updated NFL Channel With Game Pass Integration

The Apple TV's existing NFL Now channel was today revamped, changing the name to "NFL" and adding support for Game Pass subscriptions. Through the updated channel, NFL fans who have a Game Pass subscription can watch on-demand NFL games and live out-of-market preseason games on the Apple TV for the first time.

In late July, the NFL did away with its existing NFL Game Rewind program, which previously gave customers in the United States access to on-demand NFL games after they aired on broadcast television. Game Rewind was replaced with Game Pass, with access being added to the Apple TV and the NFL Mobile app on the iPhone and the iPad.

nfl_game_pass_main
The prior NFL Now channel that was on the Apple TV was limited to historic videos, breaking news, and game highlights rather than complete games as the NFL's contracts with television providers have previously prevented it from showing full game content on the television through the Apple TV.

Game Pass includes live access to most out-of-market preseason games, aside from those that are nationally broadcast, plus on-demand regular season, playoff, and Super Bowl games that are available after they air on broadcast television.

Game Pass is available in the United States, Bermuda, Antigua, the Bahamas, any U.S. territories, possessions and commonwealths (including American Samoa, Guam, Puerto Rico and the US Virgin Islands), and Mexico. An NFL Game Pass subscription is priced at $99.99 and access to content will last until July 31, 2016.

nfl_game_pass
NFL fans outside of the United States also have access to an international "Game Pass" service that offers up live games and on-demand content, which confusingly shares the same name as the new service available in the United States.

(Thanks, Dale!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
ios 19 messages app

Apple Sues Jon Prosser Over iOS 26 Leaks

Thursday July 17, 2025 8:40 pm PDT by
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June. In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone's Thickness and Price Range Detailed in New Reports

Wednesday July 16, 2025 11:31 am PDT by
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599. With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
iPhone 17 Pro Dark Blue and Orange

Ranked: The Best Features Rumored for the iPhone 17 Lineup

Wednesday July 16, 2025 4:17 pm PDT by
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great. Top Tier Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
Apple Hornsby

Apple Store Near Sydney Permanently Closing Later This Year

Monday July 14, 2025 6:14 pm PDT by
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October. Apple Hornsby In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...

Top Rated Comments

RDeckard Avatar
129 months ago
Yay! Live regular season games!

Oh wait - they're replays. No thanks.
Score: 26 Votes (Like | Disagree)
yanki01 Avatar
129 months ago
Someone give me the $100 and i'll tell you the score.
Score: 16 Votes (Like | Disagree)
Enoch_Root Avatar
129 months ago
I'm floored at how the NFL insists upon screwing over its fans. MLB is *light years* ahead in terms of customer experience with MLB.TV. Greed wins out, simply put.
Score: 8 Votes (Like | Disagree)
BrownManUPS Avatar
129 months ago
Now for the kicker... if I change my location settings and Apple settings to those of the UK, can I get access to the much better Game Pass that has live streaming of games in real time?
Score: 4 Votes (Like | Disagree)
Enoch_Root Avatar
129 months ago
Just the Apple way. Give you part of something, call it ground breaking, charge the heck out of you and then next year give a little more so they can do it all over again....all the while never providing what others have provided for years at a lower price.
The NFL makes their pricing policies, not Apple.
Thank you.

And Apple is the King of Greed.
Not relevant to this discussion. The NFL is selling you a loaf of day old bread and claiming it's 'fresh!' They're the ones retaining exclusivity to their overpriced Sunday Ticket, not Apple. MLB is light years beyond the NFL in terms of fan friendly access to their LIVE content. I pay $25 a month in-season for MLB.TV, which gives me access to both H/A HD broadcasts of every.single.game on my iPad, iPhone, Apple TV, PS3, Amazon Fire. I cut the cord a few years ago, and MLB was right there with me. This year the HD is friggin' pristine. There's zero drop-off.

The NFL *chooses* how they stream its content to you. It chooses to bend you over the barrel and call it a date. They're the greedy bastards, specific to this instance, not Apple.
Score: 4 Votes (Like | Disagree)
TheRealTVGuy Avatar
129 months ago
This is GREAT! It's soo much easier to wager on games when they're ALREADY OVER AND DONE WITH.
Score: 3 Votes (Like | Disagree)