Several Retailers to Begin Testing Apple Pay Rival CurrentC

currentc_phoneNearly three years after the Merchant Customer Exchange (MCX) was founded in August 2012, several U.S. retailers and restaurants belonging to the consortium will begin publicly testing their Apple Pay rival CurrentC in Columbus, Ohio over the coming weeks, according to The Wall Street Journal.

CurrentC is a mobile payments solution that requires scanning a QR code with a smartphone for contactless payment from a checking account, gift card or private label debit or credit card. The service does not currently accept major bank-issued credit cards such as Visa or MasterCard as retailers look to avoid costly fees.

Public testing of CurrentC is set to begin just as MCX's three-year exclusivity window expires this week, allowing retailers to explore other mobile payment solutions. Yesterday, MCX member Rite Aid reversed course and will begin accepting Apple Pay and Google Wallet on August 15, in addition to Android Pay when available.

Best Buy, a founding member of MCX, also began accepting Apple Pay for in-app purchases in April and announced that full Apple Pay support is coming to Best Buy stores in the U.S. later in 2015. The electronics retailer will be monitoring CurrentC's limited trial run but has not confirmed that it will be implementing the platform in stores.

Other MCX members include 7-Eleven, Alon Brands, CVS, Darden Restaurants, HMSHost, Hy-Vee, Lowe's, Michaels, Publix, Sears, Shell, Sunoco, Target and Walmart, some of which have confirmed plans to launch CurrentC in the future. Other retailers remain in the process of exploring contactless payment solutions or installing the necessary infrastructure to support smartphone-based transactions.

Update 7:10 AM: MCX CEO Brian Mooney tells Re/code that CurrentC may not see a broad launch until 2016, depending on how the early testing in Ohio proceeds.

Related Roundup: Apple Pay
Tags: MCX, CurrentC

Top Rated Comments

vmachiel Avatar
89 months ago
Retailers must know this is DOA right?
Score: 42 Votes (Like | Disagree)
virtualSIM Avatar
89 months ago
Go home CurrentC, you're drunk.
Score: 26 Votes (Like | Disagree)
Derekeys Avatar
89 months ago
I can't wait to see my parents' faces when this app asks for their banking routing and checking number, social security (for full benefits), and request to follow their location... all before using the app. This. Won't. Work.
Score: 18 Votes (Like | Disagree)
rdlink Avatar
89 months ago
I say gone by January 1.
Score: 14 Votes (Like | Disagree)
gsmornot Avatar
89 months ago
So, why not allow ApplePay (and others) in the same stores as CurrentC? It either wins people over with a better offer/better service or it loses. Blocking other options almost says right away they know they have an uphill battle.
Score: 13 Votes (Like | Disagree)
vpndev Avatar
89 months ago
Direct access to my bank account is just so not going to happen.
Score: 12 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...