Apple Watch Captured Estimated 75% Smartwatch Market Share in Launch Quarter

Apple Watch SS ClassicThe latest data from research firm Strategy Analytics estimates that the Apple Watch captured 75.5% global smartwatch market share during its launch quarter, trailed by Samsung's estimated 7.5% market share.

Strategy Analytics estimates that Apple sold 4 million Apple Watches in the second quarter of 2015, while runner-up Samsung sold an estimated 400,000 smartwatches during the three-month period ending June 30.

Many analysts have adjusted their Apple Watch sales estimates following the company's earnings report on Tuesday, with the consensus now ranging between 2.2 million and 3 million units sold, so Strategy Analytics's 4 million estimate seems overly high. Nevertheless, it is clear that the Apple Watch has become the best-selling smartwatch since its release.

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Apple Watch shipped 4.0 million units and captured a dominant 75 percent smartwatch marketshare worldwide in Q2 2015. Apple Watch launched in sixteen major countries and saw decent take-up from iPhone loyalists in the United States and elsewhere. Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond.”

The launch of the Apple Watch helped the overall smartwatch market grow an estimated 457% annually to reach a record 5.3 million units in the second quarter of 2015. Strategy Analytics reports that smartwatch shipments were higher in this quarter than throughout all of 2014, when Samsung led the market and an estimated 4.6 million smartwatches were shipped globally.

Apple Watch Strategy Analytics Q2Samsung held a commanding 73.6% global market share in the smartwatch market in the year-ago quarter, but the South Korean electronics maker now trails the Apple Watch by a significant margin. Apple Watch is currently available in the United States and eighteen other countries, and the wrist-worn device is set to launch in New Zealand, Russia and Turkey on July 31.

Apple and Samsung together accounted for 8 in 10 smartwatches sold, similar to the two-horse race between the rival tech companies in the smartphone market. Strategy Analytics estimates that other manufacturers shipped a combined 900,000 smartwatches during the second quarter of 2015 for 17% market share, down from 26.4% market share in the year-ago quarter despite selling 600,000 more smartwatches.

Apple CEO Tim Cook said that Apple Watch sales "exceeded expectations" during the company's third quarter earnings report on Tuesday, but stopped short of providing any specific sales figures. Cook's only comment was that Apple Watch sales during its first nine weeks of availability were higher than sales of the original iPad and iPhone when those devices first became available for sale.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

(View all)
Avatar
69 months ago

Umm... yeah because the smart watch market it HUGE... :rolleyes:

I just opened up a lamb and tuna fish shop now I have the market cornered...

Nice! Let us know once you've sold 4 million units, quadrupling the size of the lamb and tuna market, and then we'll petition to get a MR article about you. :P
Score: 43 Votes (Like | Disagree)
Avatar
69 months ago
My guess would be that it's because Android watches suck and they cost money. Once they suck less and samsung starts giving them away for free, I'm sure their market share will increase.
Score: 22 Votes (Like | Disagree)
Avatar
69 months ago
What a flop...can people quiet down about this "failure" now?
Score: 20 Votes (Like | Disagree)
Avatar
69 months ago
I'm glad others are enjoying the Watch as much as I am.

It's all about convenience.
Score: 18 Votes (Like | Disagree)
Avatar
69 months ago

Umm... yeah because the smart watch market it HUGE... :rolleyes:

just like the tablet market before the iPad. That's how Apple rolls ;)
Score: 18 Votes (Like | Disagree)
Avatar
69 months ago

Umm... yeah because the smart watch market it HUGE... :rolleyes:

I just opened up a lamb and tuna fish shop now I have the market cornered...

The watch is terrible.... terrible....

That's one way to look at it I suppose.

I look at it this way: The wearables market is still in it's infancy, and struggling to take off. Apple shows up, late to the market, and absolutely dominates it. Not by a little, but by a lot. Within months. Sure, it's not a huge market, but now it has the potential to be one.
Score: 18 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...