Apple Watch U.S. Online Sales Estimated at 3 Million Through 3 Months

Apple Watch online sales in the United States are estimated to have totaled 3,039,353 at an average price of $505 through July 10, exactly three months after Apple began accepting pre-orders for the wrist-worn device, according to the latest data from market research firm Slice Intelligence obtained exclusively by MacRumors.

The entry-level Apple Watch Sport has been the most popular model among early adopters by almost a two-to-one margin, with an estimated 1,950,909 units sold at an average price of $381 since April 10. Meanwhile, stainless steel Apple Watch sales are estimated at 1,086,569 units to date, at an average price of $695.

Apple Watch Sales 3 Months Slice
Apple has also sold 1,875 Apple Watch Edition models to date, at an average price of $13,700, according to Slice Intelligence. The 18-karat gold Apple Watch models, seen on the wrists of celebrities such as Beyonce, Drake, Kanye West, Katy Perry and Pharrell Williams, cost between $10,000 and $17,000 in the U.S.

Slice Intelligence's data does not include Apple Watch sales in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Singapore, South Korea, Spain, Switzerland, Taiwan and the United Kingdom, nor does it account for walk-in purchases made through the Apple Store.

A Recap of Slice Intelligence's Previous Estimates

Last week, Slice Intelligence released new data that showed Apple Watch online sales in the U.S. steadily declined throughout June. Specifically, the survey revealed that Apple Watch sales in the U.S. remained consistent at around 20,000 per day in May before dropping to less than 10,000 per day last month.

The research firm previously estimated that Apple received 1 million Apple Watch pre-orders at launch, averaged 30,000 Apple Watch sales per day in late May and had topped 2.8 million total Apple Watch sales as of mid June. It also found that around 17% of online shoppers buy at least one extra band for the Apple Watch.

A Closer Look at Slice Intelligence's Methodology

Given that Apple has not publicly disclosed any official Apple Watch sales figures, and will be grouping the wrist-worn device under its "Other Products" category in quarterly earnings reports, the accuracy and methodology behind the Slice Intelligence data has been called into question -- so we went looking for answers.

MacRumors spoke with Slice Intelligence's Chief Data Officer Kanishka Agarwal and VP of Marketing and PR Jaimee Minney to learn more about Slice Intelligence's methodology. The details below should provide a better understanding of how its Apple Watch sales estimates were calculated over the past three months.

Slice Intelligence tracks e-receipts from 2.5 million online shoppers in the U.S., which it claims is the largest panel anywhere, that sign up for the company's value-added services such as Slice and Unroll.me. Slice, for example, is a free app for tracking packages, receipts, price drops, product recall alerts and more.

The research firm had a sample size of about 22,000 Apple Watch customers among its panel of 2.5 million online shoppers in the U.S. through July 10, more than double the sample size of about 9,000 shoppers it had when it estimated Apple Watch pre-orders reached nearly 1 million on launch day in the U.S. on April 10.

Slice Intelligence also offers an API for developers to provide users with their purchase history and can aggregate e-receipt data through some of these third-party apps and services. The research firm claims to be the only one to provide direct measurement of all digital commerce activity and customer loyalty.

Slice Intelligence says it is "very confident" that its Apple Watch sales estimates are within proximity to what Apple has actually sold, noting that its data is measured against third-party sources such as Amazon and the U.S. Department of Commerce with between 97% and 99% accuracy. Slice and Apple have not been in contact.

The research firm claims to have a diversified pool of consumers that is highly representative of the online shopping population and balanced to eliminate biases. Agarwal says that his firm's panel lines up nicely with the overall market and is supplemented by detailed competitive insight and data from clients.

Apple's Q3 FY 2015 results are scheduled to be released on July 21 at 2:00 PM Pacific.

Related Roundups: Apple Watch, watchOS 6, watchOS 7
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

(View all)
Avatar
66 months ago
And didn't android wear sell only 720,000 in the whole of 2014? So several different manufacturers, and 4 times the amount of time and Apple still sold more than 3 X the amount of watches. Yeah, total failure :rolleyes:
Score: 38 Votes (Like | Disagree)
Avatar
66 months ago

If we could make calls from our watch without having to talk to stupid Siri, i bet it would be a LOT higher :mad:

Clearly you've never used one... because you can make calls from your watch without talking to Siri. Either by using the Phone app, or by using the Friends button.
Score: 27 Votes (Like | Disagree)
Avatar
66 months ago

Apple Watch online sales in the United States are estimated to have totaled 3,039,353

That's an extremely specific estimate.
Score: 23 Votes (Like | Disagree)
Avatar
66 months ago
2 harsh realities need to set in for the people of this forum.

1. People just aren't that into wearables (at least in their current state).
2. Apple just didn't do their best on this one.
Score: 22 Votes (Like | Disagree)
Avatar
66 months ago
Please....

Total numbers alone on a new product, esp from a company with a strong company mean very little when it comes to judging if it's a hit of a miss as a product.

It's how those numbers break down.

Let's try the following scenarios: 3 million total sales:

1: 1st month 2.5 million sold (Apple fans buying them up)
2: 2nd month 0.4 million sold (many have now got them and slowing down)
3: 3rd month 0.1 million sold, all those who wanted one have got them, and most general people are not interested

Potential failure as a product.

Or:

1st month 0.5 million sold
2nd month 1 million sold
3rd month 1.5 million sold.

this product is really catching on, starting to fly, more and more want them, it's a success as a product.

Same numbers, different sales/time = different outcome.

As I say, meaningless unless you know sales/time
Score: 17 Votes (Like | Disagree)
Avatar
66 months ago
Why is Mac Rumors so obsessed with Slice Ingelligence? When in the past have they ever predicted sales of other Apple products and done so accurately? And since their data doesn't include all launch countries how accurate can it be anyway?
Score: 15 Votes (Like | Disagree)

Top Stories

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Phil Schiller Moving on to Become 'Apple Fellow,' Greg Joswiak Taking Over as Marketing SVP

Tuesday August 4, 2020 10:07 am PDT by
Apple's Phil Schiller is moving on to become an "Apple Fellow," Apple announced today, while Greg Joswiak will take over as Apple's senior vice president of Worldwide Marketing. Schiller will continue to lead the App Store and Apple Events, but will no longer be in charge of marketing. Apple CEO Tim Cook said he is "thrilled" that Joswiak will be leading the marketing team, and that his...

Microsoft to Stop Supporting Office 2016 for Mac in October

Monday August 3, 2020 12:21 pm PDT by
Microsoft's Office 2016 for Mac is set to reach its end of support date on October 13, 2020, and after that date, connecting to Office 365 services using the Office 2016 for Mac software will no longer be supported. Microsoft shared the detail in a support document from July highlighting which versions of Office will be supported for connecting to Office 365 services in the future.Connecting ...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Shares Requirements for Default Third-Party Browser and Email Apps With Developers

Monday August 3, 2020 4:28 pm PDT by
Apple in iOS 14 plans to allow users to set a third-party app as the default email or browser app on an iPhone or iPad, replacing the current Apple-made default apps Safari and Mail. Apple hasn't provided many details on the new feature to users, but as noted by MacStories' Federico Vittici, Apple has shared documentation with developers who want their apps to have the option to be set as a...