Apple Watch Launches in The Netherlands, Sweden and Thailand on July 17

As the Apple Watch goes on sale in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan today, Apple has quietly announced that The Netherlands, Sweden and Thailand will begin selling the wrist-worn device on July 17. As with other countries, the Apple Watch should be available through the Apple Store, Apple Online Store and possibly select Apple Authorized Resellers.

Apple WatchOS 2
Apple has been slowly catching up on Apple Watch backorders dating back to the April pre-order window, with most models now shipping in 1-2 weeks or less on the Apple Online Store and in-store reservations now available. The 42mm Space Black Apple Watch with Link Bracelet remains one of the more difficult models to obtain, with an estimated 2-3 weeks delivery date on the Apple Online Store.

(Thanks to everyone that tipped this!)

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

bbeagle Avatar
131 months ago
There is one just an hour away by car in Malmö, so if i really wanted one its not a problem for me. The problem is i don't like the design and features just duplicate my phone. I can't justify buying one at a price Apple wants to sell it. 4-5 th generation maybe. Time will tell.
You, like countless other people, don't understand the Apple Watch if you're saying that it's features just duplicate your phone.

If you really think that way then - most of your phone's features just duplicate your laptop. So why have a phone? See how pointless that sounds?

The watch is meant for people who use their phones PRIMARILY as a short communication and information device. If you're playing games, and on your phone checking things out and surfing the web, and don't want to stop these activities, then the watch is NOT for you.

The Watch has been amazing for me. I 'never' use my phone anymore. I forget to charge it up all the time and 'forget' that I still own a phone. I make a phone call on it once in a while, but it's now in my pocket or on my bookshelf 95% of the time, and I get all my communications from my watch.

If you don't want to live a lifestyle like that, then the watch is not for you - but for me, it's SOOOO much better than what I was living with just a few months ago.
Score: 6 Votes (Like | Disagree)
amirite Avatar
131 months ago
And no one cares. I will have a look at maybe 4-5 th generation, just like with the iPhone. Which was only then good enough to justify buying it.
Cool. What other products don't you like?
Score: 5 Votes (Like | Disagree)
bbeagle Avatar
131 months ago
First of all there is a difference between a laptop and phone compared to phone and smartwatch. Second i don't need to spend this unreasonable in my view amount of money to be reminded that i need to stand or see calories burned that are just a ridiculous approximation anyway. Or notifications.

At most it takes me 2 seconds to take my phone out and unlock it to see a notification or read an email.


If you can read i don't talk for everyone just me, i made a mistake by writing nobody cares, should have said i don't care.

Good for you.

P.S. First of all there is a difference between WANTING and NEEDING. Any reasonable person most certainly don't need it. So i did just that, decided i don't need one. I might want one somewhere along the line couple of years later. But right now it just duplicates my iPhone 6.
I agree that YOU don't need it.

YOU don't understand the real difference (along with many others). You think it's just a time-saver of 2 seconds from pulling out your phone from your pocket. This just shows that you don't really understand how the watch is worth it. Sure, I wish it was cheaper, but for the $350 Apple Watch Sport, it was worth it to me. It's NOT worth $700-$1000 to me, but to some people it might be.

I'm not going to try to convince someone that the watch is for them, because it's really not possible. Because people are all different. Some people have their phone out all the time, constantly fiddling with Facebook, twitter, emails, using it like a GameBoy, surfing the web, etc. - for those people, the watch will not help at all.

For those people who want to STOP using their phone (like me), it's amazing. I don't treat my phone like a GameBoy, it's there for 'when I need it'. For those people, the watch is such an amazing device.
Score: 5 Votes (Like | Disagree)
MacrumoursUser Avatar
131 months ago
Cool. What other products don't you like?
If you mean from Apple that's just this one.
Score: 3 Votes (Like | Disagree)
Arran Avatar
131 months ago
...You think it's just a time-saver of 2 seconds from pulling out your phone from your pocket.
That's exactly how I thought before I had a watch. I didn't want one and I wasn't getting one. Period.

Then my wife got hers and I got to see first-hand what it does. It really is about freeing yourself from your phone like bbeagle says. I find it magical that wherever I am, I can simply say things and actions happen.

Things like:

* "Hey Siri, call my wife". And within 20 seconds I'm having a speakerphone conversation with my wife, while we're both driving down the highway, in separate cars.
* "Hey Siri, remind me to pay the phone bill when I get home". And when pull into my driveway, I get a reminder.
* "Hey Siri, play some music by Kate Bush" - and in a few seconds "Never for Ever" blasts out of the speaker dock across the room. It's a bit loud, so I just twist the crown and the level falls.

It makes a lot of simple things effortless. It's a bit like having super-powers or telepathy, or something :)

$350 is a bargain.
Score: 3 Votes (Like | Disagree)
MacrumoursUser Avatar
131 months ago
You, like countless other people, don't understand the Apple Watch if you're saying that it's features just duplicate your phone.

If you really think that way then - most of your phone's features just duplicate your laptop. So why have a phone? See how pointless that sounds?

The watch is meant for people who use their phones PRIMARILY as a short communication and information device. If you're playing games, and on your phone checking things out and surfing the web, and don't want to stop these activities, then the watch is NOT for you.

The Watch has been amazing for me. I 'never' use my phone anymore. I forget to charge it up all the time and 'forget' that I still own a phone. I make a phone call on it once in a while, but it's now in my pocket or on my bookshelf 95% of the time, and I get all my communications from my watch.

If you don't want to live a lifestyle like that, then the watch is not for you - but for me, it's SOOOO much better than what I was living with just a few months ago.
First of all there is a difference between a laptop and phone compared to phone and smartwatch. Second i don't need to spend this unreasonable in my view amount of money to be reminded that i need to stand or see calories burned that are just a ridiculous approximation anyway. Or notifications.

At most it takes me 2 seconds to take my phone out and unlock it to see a notification or read an email.


If you can read i don't talk for everyone just me, i made a mistake by writing nobody cares, should have said i don't care.

Good for you.

P.S. First of all there is a difference between WANTING and NEEDING. Any reasonable person most certainly don't need it. So i did just that, decided i don't need one. I might want one somewhere along the line couple of years later. But right now it just duplicates my iPhone 6.
Score: 3 Votes (Like | Disagree)