Apple Continues Decorating Moscone West for WWDC Ahead of Monday's Keynote

Each year ahead of the Worldwide Developers Conference, Apple puts up logos, signs, and banners across Moscone West in San Francisco, where the event is held. Decorations began going up on Tuesday, and work will continue throughout the weekend to prepare for Monday's keynote event.

mosconebanner1
As of this afternoon, Apple has finished placing two Apple logos on the outside windows of Moscone West, and yesterday, the first interior banner went up. The initial banner uses the same graphic design elements that are present on the company's WWDC 2015 website, along with the tagline "The epicenter of change."

mosconebanner2
The next interior banners to go up may give us some hints on what we can expect from OS X 10.11 and iOS 9, the two new operating systems that will be unveiled at WWDC. With OS X 10.10, we saw banners depicting Yosemite on the Friday before the event, so tomorrow's banners could divulge the name for OS X 10.11.

Apple's trademarked the names of several California landmarks and locations, and some of those names include Redwood, Big Sur, Pacific, Diablo, Miramar, El Cap, Monterey, and Sierra, among others.

We also expect to see iOS 9 banners going up in the near future, but those banners divulge less information because there's no associated name and Apple will keep signs that highlight upcoming features covered until after the keynote event. Decorations will also be added to sign posts, the Metreon across the street, and other locations as we approach the kickoff of the conference.

applelogos1
Along with details on iOS 9 and OS X 10.11, this year's keynote event will also see the debut of Apple's new streaming music service and a revamped version of iTunes Radio. The Apple Watch will be a major focus with the debut of native apps, and we may also see the introduction of a rewards program for Apple Pay.

applelogos2
Early rumors suggested Apple would debut its a new Apple TV set-top box and a new subscription television service at WWDC, but the two products are not ready to launch and will no longer be included in the event. For additional details on what to expect at WWDC, make sure to check out our WWDC roundup and our more in-depth roundups on iOS 9 and OS X 10.11.

Top Rated Comments

(View all)
Avatar
70 months ago

New system fonts!

"To … create these new system fonts, we took the existing fonts, and redesigned every aspect of them. The previous gauche curves have been meticulously crafted, deconstructing the very essence of the shape, unapologetically giving a user experience unlike any other.

By using Wingdings as our new system font, we can ensure … "

Score: 24 Votes (Like | Disagree)
Avatar
70 months ago
What will OS X 10.11 be called?

OS X Drought?
Score: 14 Votes (Like | Disagree)
Avatar
70 months ago

I hopesombody gets fired over this Apple TV crap. It's like the third year in a row... I'm not even going to watch WWDC now. That was the whole reason to watch to begin with.

Mummy will pick up the toys which you threw out of your pram in a jiffy.
Score: 10 Votes (Like | Disagree)
Avatar
70 months ago
WWDC is a conference for app developers and we're shocked that the artwork is the shape of iOS apps (rounded rectangle) and Watch apps (circle)? Oh right it muuuuust be the new TV...
Score: 8 Votes (Like | Disagree)
Avatar
70 months ago
the epicenter of lost and found Apple TV remotes.
Score: 8 Votes (Like | Disagree)
Avatar
70 months ago
Software wise, I'm hoping that iOS 9 and OS X 10.11 are just optimised for stability, bug fixes, and better performance on older hardware. I sometimes wonder that if hardware advances had stagnated, how much performance could you get out of simply optimising software. Maybe it's just nostalgia, but I remember my iPhone 4 was like absolute butter on iOS 4 when I first got it … :D
Score: 7 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

Images of Supposed AirPods Diagnosis Tool Shared Online

Thursday October 22, 2020 5:24 am PDT by
Apple is reportedly rolling out a new tool to Apple service providers for testing AirPods, according to leaker known as "Fudge," who shared images of the tool on Twitter. Apple appears to be seeking to reduce unnecessary AirPods services by more accurately diagnosing the cause of a fault. Instances of a dirt-blockage, which may be difficult to ascertain visually, can apparently be...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...