Apple Pay Rewards Program to Debut at WWDC

Apple-PayApple plans to introduce a new rewards program for Apple Pay at WWDC next month, reports The New York Times. In a piece covering upcoming mobile payment upgrades from Apple and Google, the site suggests that Apple will announce details about enhancements to Apple Pay at its Worldwide Developers Conference in June.

Few details are known about the rewards program that Apple plans to implement, but it is said to offer "perks" to customers who make purchases using Apple Pay.

But analysts have noted that a missing piece from Apple Pay was a rewards program to keep users returning to participating merchants. People familiar with Apple Pay said that next month, Apple will announce such a program offering perks to consumers who make purchases with the service, though they declined to reveal details.

There have been rumors about a rewards program for Apple Pay since before Apple Pay launched in October of 2014. In September, a report suggested Apple was working on a pilot program that could see it partnering with multiple third-party retailers to form an Apple Pay loyalty program.

Further rumors suggested the system could tie into iAd, delivering targeted ads to consumers via iBeacons and Bluetooth LE with coupons for free or discounted products, but it is not clear if that's how Apple's finished rewards program will work.

Upcoming Apple Pay competitor CurrentC offers a built-in rewards program that's able to incorporate loyalty cards and discounts for individual merchants, and CurrentC executives tout this as one of the major differentiating features of its system. With its own rewards program, Apple Pay will be better situated to compete with the reward-based features of CurrentC.

It is not known if Apple has plans to introduce additional Apple Pay features at its Worldwide Developers Conference, but it's possible that it could share details on an expansion of the service to additional countries like Canada. Canada is expected to be one of the first countries beyond the United States to gain Apple Pay support.

Related Roundups: WWDC 2024, Apple Pay

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

farewelwilliams Avatar
118 months ago
1 free U2 album
Score: 27 Votes (Like | Disagree)
Ted13 Avatar
118 months ago
CurrentC is DOA as it is.

With Target going to Apple Pay it pretty much leaves it as a Walmart only operation. Game is over
Score: 16 Votes (Like | Disagree)
bmunge Avatar
118 months ago
Suffice to say, Apple Pay is a bust.
I use it every day. It works on the vending machines where I work and I can use my Apple Watch with my phone charging on my desk. It's pretty awesome in my experience.
Score: 15 Votes (Like | Disagree)
moxxham Avatar
118 months ago
And if only it would come to Australia! Every store I have been to for the past few years all have contactless now. Would actually be a little strange if they didn't have it to be honest! The technology is there...come on Apple, we is hungry for Apple Pay
Score: 14 Votes (Like | Disagree)
dagamer34 Avatar
118 months ago
Whatever encourages more retailers to put in Apple Pay in their stores, fine by me.
Score: 13 Votes (Like | Disagree)
melgross Avatar
118 months ago
Suffice to say, Apple Pay is a bust.

(Thanks to non-compliant and greedy retailers.)

No it's not. Look, there are between 12-15 million points of sale in the USA. When the iPhone 6, and Apple Pay first came out, only 220 thousand had NFC terminals. Earlier this month, during the financial call, Cook stated that the number was up to 700 thousand. That's a pretty big jump.

By the end of the year, it's expected to be at 1.2 million, maybe more. It will take years before the transition is mostly done, and there will always be small businesses in out of the way places that won't accept it, until it's well used everywhere else.

So sure, we can call what Walmart is doing greed, if making more profit. And cutting out the middleman is considered to be greed.

But look, to be fair, a company's loyalty is to itself. It's supposed to come up with ways to maximize profits. So I have nothing against what they are doing. We can see that companies affiliated with the program are allowed to also accept other payment systems after a certain time, and that time seems to have come up for a number of Current C members.

So nothing lost.
Score: 12 Votes (Like | Disagree)