Apple's Streaming Music Negotiations in Russia Confirm Plans for Multi-Country Availability

iTunes-RadioApple's Beats Music and iTunes Radio streaming services are available in a limited number of countries, but Apple is working on launching its upcoming music service in a number of countries around the world. Previous rumors have suggested Apple's upcoming music service will launch in multiple countries when it debuts in June, and a new report from Billboard confirms that Apple is seeking to establish deals in Russia.

According to Russian newspapers, leading Russian record labels have hinted at the negotiations and have suggested that Russia will be among the first countries where the new music service will launch. Apple is said to be working on deals with local labels that would expand its digital rights to streaming services. Currently, Russian iTunes users have access to music, movies, apps, and books through iTunes, as well as iTunes Match.

Beats Music is only available in the United States, while iTunes Radio is available in Australia and the United States. When iTunes Radio launched in 2013, Apple promised to bring it to additional countries, with iTunes chief Eddy Cue saying a worldwide launch for iTunes Radio was a "top priority" and service was planned for "more than 100 countries."

It is not clear why Apple's iTunes Radio expansion plans fell through, but the intricacies of establishing contracts in many countries around the world likely played a part, as did iTunes Radio's lukewarm reception.

iTunes Radio is set to receive a major revamp alongside Beats Music, and while today's report doesn't state whether or not the Russian negotiations cover content for both streaming services, previous rumors have suggested that the new version of iTunes Radio, like the new streaming music service, will launch in multiple countries around the world.

The new version of iTunes Radio may feature improved curation and exclusive radio shows hosted by notable DJs. Apple hired BBC Radio DJ Zane Lowe earlier this year, along with a handful of other radio content producers. Exact details on Apple's new iTunes Radio service are not known, but Apple may attempt to make the service more palatable to users through better tailoring towards regional markets.

As for the upcoming streaming music service, it's rumored to be similar to the existing Beats Music service, with a focus on curated content and artist exclusives. While iTunes Radio will remain free, the new Beats-based streaming service will reportedly cost $9.99 per month.

Both the revamped iTunes Radio and the new streaming music service may debut in June, at Apple's Worldwide Developers Conference, and both will be integrated into Apple's redesigned music app, introduced with iOS 8.4.

Top Rated Comments

(View all)
Avatar
70 months ago

Just don't see how it could be better than Spotify anyways.


I can. Add the ability to save music like in spotify and curate playlists like in spotify but on iTunes along side my music that is ripped and purchased? Thats a huge win. I still use iTunes only to manage my music and then sync it to spotify. I don't want two apps, just one. But I want spotify's style, with iTunes. Merge the two functionality wise and you have a winner. I would drop spotify in a hurry if that came to fruition.
Score: 7 Votes (Like | Disagree)
Avatar
70 months ago

Just don't see how it could be better than Spotify anyways.


That's ok.

With 'Apple Music', all they need to do is match Spotify's price and content (easy), and differentiate themselves with superior UX and exclusive content (that's in iTunes ballpark) while providing a seamless experience in their Apple ecosystem (what they are all about). This will be built in service for more than a billion iOS and OS X devices around the world, not to mention Windows and Android.
Score: 4 Votes (Like | Disagree)
Avatar
70 months ago

iTunes Radio could've been far more successful if Apple made it more accessible. I know a lot of people at work who listen to Pandora using a web browser. Apple forces the user to download iTunes and submit their credit card. Talk about making things difficult.


You don't have to submit a credit card.
Score: 3 Votes (Like | Disagree)
Avatar
70 months ago
All of this, whatever its going to be, seems to be taking too long to happen.
Score: 3 Votes (Like | Disagree)
Avatar
70 months ago
I just don't understand this

Why can Amazon & Spotify just launch worldwide and force the labels to tow the line yet Apple struggle to launch in two - just do it and make them sit up and take notice with the volume of business you will bring in. Stop messing about and sort it Apple.
Score: 2 Votes (Like | Disagree)
Avatar
70 months ago
iTunes Radio could've been far more successful if Apple made it more accessible. I know a lot of people at work who listen to Pandora using a web browser. Apple forces the user to download iTunes and submit their credit card. Talk about making things difficult.
Score: 2 Votes (Like | Disagree)

Top Stories

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Kuo: Mini-LED Displays to Debut in Apple's Next iPad Pro

Tuesday September 22, 2020 11:45 pm PDT by
Following his report earlier this week indicating that Apple will be accelerating adoption of mini-LED displays in its iPad and Mac notebook lineups thanks to better than expected development from potential secondary supplier Sanan Optoelectronics, analyst Ming-Chi has released a new report today sharing a bit more perspective on the mini-LED display market as it relates to Apple. Kuo says...