Apple's Streaming Music Negotiations in Russia Confirm Plans for Multi-Country Availability

iTunes-RadioApple's Beats Music and iTunes Radio streaming services are available in a limited number of countries, but Apple is working on launching its upcoming music service in a number of countries around the world. Previous rumors have suggested Apple's upcoming music service will launch in multiple countries when it debuts in June, and a new report from Billboard confirms that Apple is seeking to establish deals in Russia.

According to Russian newspapers, leading Russian record labels have hinted at the negotiations and have suggested that Russia will be among the first countries where the new music service will launch. Apple is said to be working on deals with local labels that would expand its digital rights to streaming services. Currently, Russian iTunes users have access to music, movies, apps, and books through iTunes, as well as iTunes Match.

Beats Music is only available in the United States, while iTunes Radio is available in Australia and the United States. When iTunes Radio launched in 2013, Apple promised to bring it to additional countries, with iTunes chief Eddy Cue saying a worldwide launch for iTunes Radio was a "top priority" and service was planned for "more than 100 countries."

It is not clear why Apple's iTunes Radio expansion plans fell through, but the intricacies of establishing contracts in many countries around the world likely played a part, as did iTunes Radio's lukewarm reception.

iTunes Radio is set to receive a major revamp alongside Beats Music, and while today's report doesn't state whether or not the Russian negotiations cover content for both streaming services, previous rumors have suggested that the new version of iTunes Radio, like the new streaming music service, will launch in multiple countries around the world.

The new version of iTunes Radio may feature improved curation and exclusive radio shows hosted by notable DJs. Apple hired BBC Radio DJ Zane Lowe earlier this year, along with a handful of other radio content producers. Exact details on Apple's new iTunes Radio service are not known, but Apple may attempt to make the service more palatable to users through better tailoring towards regional markets.

As for the upcoming streaming music service, it's rumored to be similar to the existing Beats Music service, with a focus on curated content and artist exclusives. While iTunes Radio will remain free, the new Beats-based streaming service will reportedly cost $9.99 per month.

Both the revamped iTunes Radio and the new streaming music service may debut in June, at Apple's Worldwide Developers Conference, and both will be integrated into Apple's redesigned music app, introduced with iOS 8.4.

Top Rated Comments

AppleGuesser Avatar
74 months ago

Just don't see how it could be better than Spotify anyways.


I can. Add the ability to save music like in spotify and curate playlists like in spotify but on iTunes along side my music that is ripped and purchased? Thats a huge win. I still use iTunes only to manage my music and then sync it to spotify. I don't want two apps, just one. But I want spotify's style, with iTunes. Merge the two functionality wise and you have a winner. I would drop spotify in a hurry if that came to fruition.
Score: 7 Votes (Like | Disagree)
James Manesh Avatar
74 months ago

Just don't see how it could be better than Spotify anyways.


That's ok.

With 'Apple Music', all they need to do is match Spotify's price and content (easy), and differentiate themselves with superior UX and exclusive content (that's in iTunes ballpark) while providing a seamless experience in their Apple ecosystem (what they are all about). This will be built in service for more than a billion iOS and OS X devices around the world, not to mention Windows and Android.
Score: 4 Votes (Like | Disagree)
TMRJIJ Avatar
74 months ago

iTunes Radio could've been far more successful if Apple made it more accessible. I know a lot of people at work who listen to Pandora using a web browser. Apple forces the user to download iTunes and submit their credit card. Talk about making things difficult.


You don't have to submit a credit card.
Score: 3 Votes (Like | Disagree)
gsmornot Avatar
74 months ago
All of this, whatever its going to be, seems to be taking too long to happen.
Score: 3 Votes (Like | Disagree)
markm49uk Avatar
74 months ago
I just don't understand this

Why can Amazon & Spotify just launch worldwide and force the labels to tow the line yet Apple struggle to launch in two - just do it and make them sit up and take notice with the volume of business you will bring in. Stop messing about and sort it Apple.
Score: 2 Votes (Like | Disagree)
Karma*Police Avatar
74 months ago
iTunes Radio could've been far more successful if Apple made it more accessible. I know a lot of people at work who listen to Pandora using a web browser. Apple forces the user to download iTunes and submit their credit card. Talk about making things difficult.
Score: 2 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...