Following Apple's earnings call on Tuesday in which Tim Cook stated the company "saw more new customers to iPhone than we've ever seen before," research firm Consumer Intelligence Research Partners (CIRP) today released (via Fortune) a report delving into the specifics of the Android-to-Apple switching statistics revealed by Apple.

Expectedly, the report - which surveyed 500 Apple device customers inside the U.S. only - notes most Apple iPhone users returned to the company with the newest iteration of the iPhone last year. But the rate of Android switchers migrating platforms to the iPhone 6 or 6 Plus wasn't much changed.

Screenshot (153)
CIRP notes that the rate of Android switchers has "varied seasonally, yet remained relatively consistent," and this quarter's U.S. numbers have the firm speculating the biggest rate of Android-to-Apple switching occurred outside of the U.S.

“Apple CEO Tim Cook indicated the iPhone 6 and 6 Plus 'experienced the highest Android switcher rate in any of the last three launches.' The US switch rate for the iPhone 6 and 6 Plus launch did increase relative to the iPhone 5S/5C launch a year ago, and was about the same as the iPhone 5 launch in 2012. This week, Apple emphasized the international strength of the iPhone 6 and 6 Plus launch, so it appears that Apple enjoyed a much higher rate of Android switching outside the US than in the more mature US market," said Mike Levin, Partner and Co-Founder of CIRP.”

Given Apple's strong position in the smartphone market in the U.S., where there is a strong base of iPhone-to-iPhone upgrades and fewer from Android-to-iPhone, CIRP's report probably isn't too far off from fact. Apple's smaller presence in emerging markets like China, where it has been seeing very strong growth thanks to a few notable partnerships and store openings in the country has likely fueled some overseas brand switching among previously loyal Android users.

Tags: CIRP, Android

Top Rated Comments

JGIGS Avatar
83 months ago
I switched back to an iphone from a Nexus 5 because I had the opportunity to get a really good price on the iphone (black friday + employee discount).

Though an iphone is easier to pick up and learn I found pure android more a more efficient operating system to use with more customization. Still better with notifications, I like being able to place icons where I want and not have to have them auto arrange top to bottom of a page. Bottom back arrow key makes navigating easier. Clock weather widgets are nice to have on the springboard, hiding icons you don't use very often in an app drawer is cleaner, you can customize the look with launchers, it's more open.

I find as apple has added features they have done it a little less efficiently.

Unless ios or the next iphone model has something super amazing I'll probably go back to android when I'm due for my next upgrade.
Score: 3 Votes (Like | Disagree)
macfacts Avatar
83 months ago
Wow, 500 = sample size, how accurate could that be?

It is a survey, not a cenuses. Suveys can be accurate even if the sample size seems small to you, if you do it properly. Statistics are a valid form of evidence in many courts in the world.
Score: 2 Votes (Like | Disagree)
ikramerica Avatar
83 months ago
That's what I do. Again the drawer is just cleaner and you can sort the drawer which I kept alphabetical which made it easy to find an app I rarely used. iOs still needs a huge overhaul in my opinion. iOs 7 was really mostly a theme update like a winterboard theme and ios 8 some added some catch up features.

I guess I'll give ios some props for iMessage. It's features make it my favourite messaging app other than it would be nice if it was on multi platforms since I can't force people to own iphones. I also like the fairly simple and quick photo taking camera.

Mac OS has had the ability to keep things sorted by name since the mid 80s. You'd think iOS in 2015 can have a "view options" for folders. The UI is so wasteful of space as it is, there is plenty of room for a gear or 3 horz lines icon to tap to set view options in folders and on home screens.
Score: 1 Votes (Like | Disagree)
JGIGS Avatar
83 months ago
Agree with most points. Apple is locked into a paradigm that isn't efficient.

You can hide apps in folders though, as well as on another screen. What's the difference between that and a file drawer?

That's what I do. Again the drawer is just cleaner and you can sort the drawer which I kept alphabetical which made it easy to find an app I rarely used. iOs still needs a huge overhaul in my opinion. iOs 7 was really mostly a theme update like a winterboard theme and ios 8 some added some catch up features.

I guess I'll give ios some props for iMessage. It's features make it my favourite messaging app other than it would be nice if it was on multi platforms since I can't force people to own iphones. I also like the fairly simple and quick photo taking camera.
Score: 1 Votes (Like | Disagree)
stewy Avatar
83 months ago
Hence, overseas customers are getting sophisticated and can judge quality.

Or... North Americans are realizing that there are other quality phones besides the iPhone and opting not to switch.
Score: 1 Votes (Like | Disagree)
ikramerica Avatar
83 months ago
I switched back to an iphone from a Nexus 5 because I had the opportunity to get a really good price on the iphone (black friday + employee discount).

...hiding icons you don't use very often in an app drawer is cleaner, you can customize the look with launchers, it's more open.

I find as apple has added features they have done it a little less efficiently.

Unless ios or the next iphone model has something super amazing I'll probably go back to android when I'm due for my next upgrade.

Agree with most points. Apple is locked into a paradigm that isn't efficient.

You can hide apps in folders though, as well as on another screen. What's the difference between that and a file drawer?
Score: 1 Votes (Like | Disagree)

Top Stories

apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
ios 15 home screen icons

iOS 15 Lets You Drag and Drop Images and Text Across Apps

Saturday June 12, 2021 3:17 pm PDT by
Apple this week previewed iOS 15, which is available now in beta for developers ahead of a public release later this year. One smaller but useful new feature added is the ability to drag and drop images, text, files, and more across apps on iPhone. MacStories editor-in-chief Federico Viticci demonstrated the new feature in a tweet: Using cross-app drag and drop on iPhone in iOS 15. Finally 🎉 #WW ...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
apple virtual game controller ios 15

Apple Makes New On-Screen Game Controller Available to Developers on iOS 15 and iPadOS 15

Saturday June 12, 2021 12:36 pm PDT by
During the Platforms State of the Union at WWDC this week, Apple unveiled a new API for iOS 15 and iPadOS 15 that enables developers to implement an on-screen virtual game controller in their iPhone and iPad games with just a few lines of code. While many iPhone and iPad games already offer on-screen controls, Apple's new virtual game controller is available to all developers, easy to add,...
ipad mini 6

Next iPad Mini Will Allegedly Feature Thinner Bezels, USB-C Port, and Touch ID Power Button

Friday June 11, 2021 1:13 pm PDT by
On his newly launched Front Page Tech website, leaker Jon Prosser has shared renders showing off the alleged design of the next-generation iPad mini, which he says are based on schematics, CAD files, and real images of the device. In line with details shared earlier this month by Bloomberg's Mark Gurman and Debby Wu, Prosser claims that the new iPad mini will feature slimmer bezels around...
maxresdefault

Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

Saturday June 12, 2021 7:01 am PDT by
In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack. In the ad, which features the main character using an M1 iPad Pro, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they can...
passwords system preferences

macOS Monterey Features Dedicated Password Section in System Preferences, Built-In Authenticator and More

Friday June 11, 2021 2:32 pm PDT by
macOS Monterey makes several improvements to password management, positioning iCloud Keychain as an ideal password service to replace third-party services like Lastpass and 1Password. In System Preferences, there's a new "Passwords" section that houses all of your iCloud Keychain logins and passwords so they're easier to get to, edit, and manage. There's a similar Passwords section that's...
macos monterey tidbits feature copy

macOS Monterey Tidbits: Animated Memoji on Login Screen, Change the Color of the Mouse Pointer, and More

Friday June 11, 2021 10:27 am PDT by
We've highlighted several new features coming in macOS Monterey, such as Low Power Mode and the option to erase a Mac without reinstalling the operating system, but there are some smaller tidbits that we wanted to share. Animated Memoji on Login Screen One small but fun new feature in macOS Monterey is the addition of a personalized Memoji on the login screen, complete with animated facial...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
mr white ipod touch 5 protoype3

Unreleased iPod Touch 5 With Chamfered Edges and 30-Pin Dock Connector Shared Online

Thursday June 10, 2021 2:05 am PDT by
Occasional leaker Mr White has today shared interesting images on Twitter of what appears to be an old-school fifth-generation iPod touch prototype with chamfered edges and a brushed aluminum finish. The original iPod touch 5 that Apple released in October 2012 had a unibody anodized aluminum chassis with rounded edges, and was available in several colors, including slate. Another...