Tim Cook 'Incredibly Optimistic' About New Partnership with China Mobile - MacRumors
Skip to Content

Tim Cook 'Incredibly Optimistic' About New Partnership with China Mobile

Just a couple of days before the iPhone launches on China Mobile, the world's largest carrier, Apple CEO Tim Cook participated in a media event with China Mobile Chairman Xi Guohua in Beijing, where The Wall Street Journal reports that Cook discussed how "incredibly optimistic" he is about Apple's new cooperation with the carrier.

"We've gotten to know each other....today is a beginning, and I think there are lots more things our companies can do together in the future," Mr. Cook said.

The immediate future, according to China Mobile Chairman Xi Guohua, includes "multi-millions" of iPhones already ordered by the carrier's customers. Earlier today, it was reported that Apple's iPhone 5s supplier Foxconn had shipped roughly 1.4 million iPhone 5s units in advance of the phones' launch in China on January 17.

iphone_5s_china_mobile
As Cook tells the WSJ, Apple will now be able to sell iPhones in 3,000 more locations, with China Mobile extending Apple's reach to many cities Apple currently doesn't have a presence in. Cook reinforces Apple wants to make the "best products", which means it's unlikely Apple alters its product strategy to make products at lower prices than it currently does.

In the interview, Cook also alluded to future iPhone models and cellular iPads making their way onto China Mobile's network, similar to other carriers around the world.

China Mobile has over 760 million subscribers and is expected to bring many new customers to Apple, significantly increasing the company's presence in China.

Update: The Wall Street Journal has now posted a more complete version of Cook's comments from the Q&A portion of the media briefing.

Update 2: CNBC has video of an interview with Cook and Xi.

Related Forum: iPhone

Popular Stories

Tim Cook Apple Logo

Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video

Monday June 8, 2026 6:42 am PDT by
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways. "I think I'll say it the way I always say it," concludes Cook. Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
tim cook wwdc 2026

Tim Cook Delivers Farewell Remarks at His Last Apple Keynote as CEO

Monday June 8, 2026 2:42 pm PDT by
Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...
WWDC26 MR Live Coverage Article

WWDC 2026 Apple Event Live Keynote Coverage: iOS 27, Revamped Siri, and More

Monday June 8, 2026 9:15 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements today, headlined by a reset on Apple's push into AI that should see a significant overhaul...

Top Rated Comments

chirpie Avatar
162 months ago
Is he allowed any other response? :o
Score: 12 Votes (Like | Disagree)
goobot Avatar
162 months ago
Apple will plateau soon. There is not that many more major markets Apple is not already in, to enter.

Make new product categories like they have been for years.
Score: 11 Votes (Like | Disagree)
TallManNY Avatar
162 months ago
I don't know. Seems like Apple is a very expensive player in a market that does not have lots of money.

Ask again in a month and we will know more.

The top 1% of China is very rich.China is sometimes estimated at 1.6 billion people. Consider that that top 1% has children, parents, spouses, and others that are close to them and the major earners of China and their close affiliates is a huge number of people.

The phones will sell and they will sell nicely.
Score: 9 Votes (Like | Disagree)
162 months ago
Tim Cook the beancounter is always "incredibly optimistic" or "extremelly proud" about everything. Does he really think people are so naive as to not see his melodramatic commentary for the corporate-speak marketing BS that it is?

What is he supposed to say?
Score: 7 Votes (Like | Disagree)
musika Avatar
162 months ago
Really? Incredibly optimistic about scoring a deal with a partner that carries almost 1 billion potential customers?

Colour me shocked.
Score: 7 Votes (Like | Disagree)
paulsdenton Avatar
162 months ago
Apple will plateau soon. There is not that many more major markets Apple is not already in, to enter.

As with all good news from Apple, it is very clear that:

1. Apple is doomed, and

2. Steve would never have allowed this to happen.
Score: 5 Votes (Like | Disagree)