Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Tim Cook 'Incredibly Optimistic' About New Partnership with China Mobile
"We've gotten to know each other....today is a beginning, and I think there are lots more things our companies can do together in the future," Mr. Cook said.The immediate future, according to China Mobile Chairman Xi Guohua, includes "multi-millions" of iPhones already ordered by the carrier's customers. Earlier today, it was reported that Apple's iPhone 5s supplier Foxconn had shipped roughly 1.4 million iPhone 5s units in advance of the phones' launch in China on January 17.
As Cook tells the WSJ, Apple will now be able to sell iPhones in 3,000 more locations, with China Mobile extending Apple's reach to many cities Apple currently doesn't have a presence in. Cook reinforces Apple wants to make the "best products", which means it's unlikely Apple alters its product strategy to make products at lower prices than it currently does.
In the interview, Cook also alluded to future iPhone models and cellular iPads making their way onto China Mobile's network, similar to other carriers around the world.
China Mobile has over 760 million subscribers and is expected to bring many new customers to Apple, significantly increasing the company's presence in China.
Update: The Wall Street Journal has now posted a more complete version of Cook's comments from the Q&A portion of the media briefing.
Update 2: CNBC has video of an interview with Cook and Xi.