Clear Geographic Split Shows iPhone 6 Plus Especially Popular With Asian Customers

Apple's iPhone 6 continues to outsell the iPhone 6 Plus around the world, but the larger-sized phone is proving to be a significant hit in some markets, reports AppLovin in its latest November 2014 report.

According to AppLovin's analytics data, the iPhone 6 outsold the 6 Plus in an 80/20 ratio overall in the first 45 days of availability. While Europe, North America and Australia roughly follow this global sales distribution or lean slightly more heavily toward the iPhone 6, the trend changes in Asia, where the iPhone 6 Plus typically accounts for 35 percent or more of iPhone sales.

applovin_iphone_6_split
South Korea, home to rivals Samsung and LG, is the only Asian country studied with an iPhone 6 Plus adoption rate below 35 percent. The country has a lower 71/29 split, perhaps related to competition from Samsung's Galaxy Series and LG's G3 phone in the large-screen market or simply due to customer preference for other reasons.

The split between iPhone 6 and 6 Plus may still be artificially constrained due to continuing shortages of the larger iPhone 6 Plus, but AppLovin's data offers an interesting glimpse of screen size preferences around the world. The ratio also varies significantly by data source, with a recent survey putting the U.S. ratio at 3:1 in favor of the iPhone 6 over the first four weeks of availability while AppLovin's data points to a 4:1 split.

As discussed by Apple's iPhone marketing chief Greg Joswiak at the Code Conference last month, the true ratio of demand won't be known until supply shortages are alleviated, but he did acknowledge that the ratio varies from country to country with Asian customers typically proving more likely to prefer larger screens, an observation supported by AppLovin's data.

Top Rated Comments

AdonisSMU Avatar
101 months ago
Some people accepted a 6 because the 6+ wasn't available. I want to see what the numbers are in Jan-Mar quarter.
Score: 19 Votes (Like | Disagree)
smithrh Avatar
101 months ago
Any sociologists out there who want to explain why the Asian demographic prefers the larger device?

Not a sociologist by any means, but things I've heard that resonate:

• Better wireless than wired infrastructure

• Less PC use at home/only device

If you couple these things together, if you're doing 100% of your browsing/email/internet/gaming on a mobile device, wouldn't you want a larger device?
Score: 14 Votes (Like | Disagree)
Bobby Corwen Avatar
101 months ago
Lol Australians and Canadians think everything is BS and were the least likely to fall for the hype of the 6 Plus.
Score: 11 Votes (Like | Disagree)
macduke Avatar
101 months ago
Some people accepted a 6 because the 6+ wasn't available. I want to see what the numbers are in Jan-Mar quarter.

Most reasonable people who aren't obsessed with technology (95%+ of the population) aren't going to buy the iPhone 6 just because the Plus wasn't available. They're going to buy the device that they want and wait for it. Most people aren't that impatient when it comes to technology. Heck, I'm pretty obsessed with technology and even I waited until my local store had the iPad Air 2 128GB in Space Gray. On retail launch day they only had silver and gold, so I just waited, even though it was just about a bezel color. I bet the difference in the next quarter will be within a few percent.
Score: 9 Votes (Like | Disagree)
APlotdevice Avatar
101 months ago
Any sociologists out there who want to explain why the Asian demographic prefers the larger device?
I'm no sociologist, but I know that in Japan at least a large portion of the population commutes long distances through public transportation. Larger devices would certainly be helpful for passing the time in this situation.
Score: 8 Votes (Like | Disagree)
Fzang Avatar
101 months ago
or simply due to customer preference for other reasons.

Some quality market analysis right there.
Score: 6 Votes (Like | Disagree)

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone X and the iPhone XS. Battery percent...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
ipad pro magic keyboard white

Rumor Claims Next iPad Pro to Feature New Four-Pin Smart Connector

Sunday August 7, 2022 11:57 am PDT by
A new rumor claims that the next-generation 12.9-inch and 11-inch iPad Pro will feature a new four-pin Smart Connector, an update from the current three-pin connector in the iPad Pro. The rumor from Mac Otakara, citing "reliable sources," says that the next iPad Pro, expected to debut possibly as soon as this fall, will feature a new Smart Connector that has four-pins rather than three. The...