Clear Geographic Split Shows iPhone 6 Plus Especially Popular With Asian Customers
Apple's iPhone 6 continues to outsell the iPhone 6 Plus around the world, but the larger-sized phone is proving to be a significant hit in some markets, reports AppLovin in its latest November 2014 report.
According to AppLovin's analytics data, the iPhone 6 outsold the 6 Plus in an 80/20 ratio overall in the first 45 days of availability. While Europe, North America and Australia roughly follow this global sales distribution or lean slightly more heavily toward the iPhone 6, the trend changes in Asia, where the iPhone 6 Plus typically accounts for 35 percent or more of iPhone sales.
/article-new/2014/11/applovin_iphone_6_split.jpg?lossy)
South Korea, home to rivals Samsung and LG, is the only Asian country studied with an iPhone 6 Plus adoption rate below 35 percent. The country has a lower 71/29 split, perhaps related to competition from Samsung's Galaxy Series and LG's G3 phone in the large-screen market or simply due to customer preference for other reasons.
The split between iPhone 6 and 6 Plus may still be artificially constrained due to continuing shortages of the larger iPhone 6 Plus, but AppLovin's data offers an interesting glimpse of screen size preferences around the world. The ratio also varies significantly by data source, with a recent survey putting the U.S. ratio at 3:1 in favor of the iPhone 6 over the first four weeks of availability while AppLovin's data points to a 4:1 split.
As discussed by Apple's iPhone marketing chief Greg Joswiak at the Code Conference last month, the true ratio of demand won't be known until supply shortages are alleviated, but he did acknowledge that the ratio varies from country to country with Asian customers typically proving more likely to prefer larger screens, an observation supported by AppLovin's data.
Top Stories
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing.
At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly.
Due to...
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000.
IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future.
The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color.
iPhone 12 mini and iPhone 12
The iPhone 12 mini and iPhone 12...
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones.
For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports.
The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Only Silver and Gold are...
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans.
Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt."
The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo.
In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
Top Rated Comments
Not a sociologist by any means, but things I've heard that resonate:
Better wireless than wired infrastructure
Less PC use at home/only device
If you couple these things together, if you're doing 100% of your browsing/email/internet/gaming on a mobile device, wouldn't you want a larger device?
Most reasonable people who aren't obsessed with technology (95%+ of the population) aren't going to buy the iPhone 6 just because the Plus wasn't available. They're going to buy the device that they want and wait for it. Most people aren't that impatient when it comes to technology. Heck, I'm pretty obsessed with technology and even I waited until my local store had the iPad Air 2 128GB in Space Gray. On retail launch day they only had silver and gold, so I just waited, even though it was just about a bezel color. I bet the difference in the next quarter will be within a few percent.
Some quality market analysis right there.