Bose May Be Working on Streaming Music Service

Apple's Beats Electronics and Bose already compete in the headphone and speaker markets, but it appears that Bose may be gearing up to compete with Beats in another area -- streaming music.

A Bose job listing first noticed by Hypebot (via VentureBeat) seeks a Senior User Experience Designer to work on prototyping Bose's "next generation streaming music platform and ecosystem of products."

boseheadphones

You will help to develop a holistic view of the customer journey through the Bose ecosystem as it relates to our streaming music experiences. You will work with a cross-functional team to implement meaningful and delightful design solutions into experiential concepts and prototypes. You will collaborate with development teams to realize the execution of your designs.

Aside from the information obtained in the job listing, details on Bose's potential music project have been kept under wraps. Bose does, however, ask for job candidates that have worked for Pandora, Spotify, Songza, Beats Music, SiriusXM, Rhapsody, iHeartRadio, RDIO, and several other radio-based streaming music services, suggesting a potential Bose music offering could emulate either the on-demand style of Beats Music or a radio-style service akin to Pandora.

Bose and Beats have had an ongoing rivalry since July of this year, when Bose sued Beats for product infringement. Though the two reached quickly a settlement, Apple briefly removed all Bose products from its retail stores before resuming sales last week.

Beats and Bose have also clashed over NFL players, after Bose signed a deal with the NFL that saw players banned from wearing Beats during games. Jimmy Iovine, Beats co-founder, praised Bose's "culturally inept" move to block the popular headphone brand and said it made Beats "look like superheroes."

Along with returning Bose products to store shelves, Apple has demonstrated that it's open to offering competing products by recently adding Master & Dynamic headphones to its online store and by continuing to offer several non-Beats headphones and speakers in its retail locations. While Apple has made an effort to allow competing products on store shelves, it will be interesting to see if the relationship between Beats and Bose shifts again should the latter company also enter the streaming music market.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...

Top Rated Comments

fxmx42 Avatar
138 months ago
At this point it'd be easier to report who's NOT working on a streaming music service.
Score: 30 Votes (Like | Disagree)
LordQ Avatar
138 months ago
Am I the only one around here who hates streaming and prefers to own the music?
Score: 8 Votes (Like | Disagree)
McGiord Avatar
138 months ago
Where is the value added to any of these emerging streaming services?
Score: 6 Votes (Like | Disagree)
farewelwilliams Avatar
138 months ago
*cancels Bose subscription service*

"Did you want to cancel noise?"
Score: 6 Votes (Like | Disagree)
SeattleMoose Avatar
138 months ago
Streaming = straw in your wallet, sucking continuously (no pun). ;)
Score: 4 Votes (Like | Disagree)
LucasLand Avatar
138 months ago
Love Bose

I know beats is all the rage, but I love my Bose QC15's. won't be getting rid of them. I wish apple had bought Bose, but it was obvious apple mainly bought beats strictly for the young hip crowd and celebs it seems to have attracted. I don't blame them. I don't see why they still can't also own Bose? I think the companies cater to different types of people.

here is video of my Bose headphones back when i used them with my iPod touch
http://youtu.be/MWmhM0BbWkY
Score: 4 Votes (Like | Disagree)