Some Bose Products Return to Apple Online Store After Two Month Absence

Following a two month absence, Apple has restarted sales of Bose products in its online store. The reinstated products include the Bose QuietComfort 20i, the Bose SoundLink Mini Bluetooth Speaker, and the Bose SoundLink Bluetooth Speaker III, but notably do not include the company's over-the-ear headphone offerings. The move follows a report yesterday which noted that some French Apple retail stores had begun receiving shipments of Bose products with an intent to put the products back on shelves, and it is now likely those products will return to stores shortly.

bose_products_apple_store
It still is not clear as to why Apple removed Bose products from its stores, but the decision may have had something to do with Apple's acquisition of Beats Electronics and a patent infringement lawsuit filed by Bose in July against Beats. That lawsuit was settled between Beats and Bose before Bose products disappeared from Apple's store shelves, which may indicate that the removal and reinstatement was a part of the discussions between the two companies.

Bose also signed a deal with the NFL to ban NFL players from wearing Beats headphones during games, which garnered comments from Beats co-founder Jimmy Iovine who stated that it made Beats "look like the underdog." Bose products were not the only products removed by Apple in recent months, as the company also pulled Fitbit products from its retail and online stores. Unlike Bose products however, Fitbit products have yet to return to the Apple Store.

Top Rated Comments

TsMkLg068426 Avatar
99 months ago
Bingo, could not agree more... Bose is noting but overpriced, mediocre ( at best ) product.


and Beats is mediocre overpriced ugly looking hipster overpriced electronic. It least with Bose even though expensive it has great sound quality and design.
Score: 9 Votes (Like | Disagree)
markfc Avatar
99 months ago
Overpriced, mediocre hardware...and don't get me started on Bose. ;-)
Score: 7 Votes (Like | Disagree)
japanime Avatar
99 months ago
A better headline would have been:

Apple's Abandons Effort to Get People to Buy Other Sound Equipment.
Score: 5 Votes (Like | Disagree)
JeffyTheQuik Avatar
99 months ago
The funny thing is I always associated Bose and Apple.

Ever since 1986, when, in college, one of my friends' roommates had a Mac with Bose speakers attached to it, and then I thought, "Hey, neither one of them negotiates on price. Hmmm..."
Score: 2 Votes (Like | Disagree)
littyboy Avatar
99 months ago
the qc15 is the only bose product i ever bought.

The QC models are worth it, probably the only ones.
Score: 2 Votes (Like | Disagree)
Cisco_Kid Avatar
99 months ago
Overpriced, mediocre hardware...and don't get me started on Bose. ;-)
Bingo, could not agree more... Bose is nothing but overpriced, mediocre ( at best ) product.
Score: 2 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...