iPhone 6 Plus Makes Up 41% of Large Phone Sales as iPhone 6 Leads iOS Devices

by

Sales of the iPhone 6 Plus made up 41% of all sales for handsets with a display size of 5.5-inches or greater, according to a new report by Kantar Worldpanel. The data in the report represents the three month period ending in October 14, and also notes that sales of larger phones now represent 10% of overall smartphone sales, up from 2% for the same period in 2013. Aside from Apple's iPhone 6 Plus, larger-screen handsets from competitors like Samsung, LG, and HTC have also seen success.

iphone6plus

At the point of sale, when asked what drove their choice of smartphones, 58% of those surveyed who bought an iPhone 6 Plus said screen size was the primary reason for choosing their device. Despite the more compact design of the iPhone 6, 60% of consumers who chose it also cited screen size as the primary purchase driver. The ability to connect to a 4G/LTE network was the second most important reason cited by both buyer groups.

The report still notes however that the iPhone 6 was the best-selling iOS device during the time period with a 33% market share. This was followed by the iPhone 5s and iPhone 5c which owned a 26% and 16% market share respectively, and followed by the iPhone 6 Plus which captured 10% of iOS device sales. Of all iPhone 6 and iPhone 6 Plus buyers, 85% of those surveyed were repeat iOS device buyers while 9% said they switched from Android.

The iPhone 6 Plus saw heavy supply constraints shortly after its launch in September, with Apple reportedly delaying mass production for the iPad Pro to focus on producing more iPhone 6 Plus units. However, shipping times for both the larger-screen iPhone and the iPhone 6 improved yesterday, with many models in Apple's online store now carrying a shipping estimate of 3 to 5 days in the United States.

Top Rated Comments

(View all)
Avatar
77 months ago

Kantar observed the iOS device breakdown as follows:

33% - iPhone 6
26% - iPhone 5S
16% - iPhone 5C
10% - iPhone 6 Plus
(I'm assuming the other 15% are iPads)

We've heard other reports saying that the iPhone 6 has been outselling the iPhone 6 Plus 3-to-1... so I'm not really shocked by Kantar's findings.

But I am shocked that more people are choosing the older iPhones rather than the newer models.

[snip]

Or is it an availability problem? Maybe there are iPhone 4S users who are ready to upgrade... but only the 5S and 5C are available at the time.

[snip]


33% + 10% = 43%
26% + 16% = 42%

More people are buying the new phones than are buying the old phones.
The new phones were significantly supply constrained.
As the line-up is announced, people can decide if the older model is right for them.

What I find *more* remarkable is that in just three weeks, Apple's new line-up sells 41% of what was otherwise sold in three months!
Score: 4 Votes (Like | Disagree)
Avatar
77 months ago
When did Apple users start caring about specs? The average Apple buyer won't know the difference between 32 and 64 bit. They only know about screen size and if it looks different...that's a major upgrade to them. So, yes, the 5s to 6 is a major upgrade to "average" Apple buyers.

As far as the sales numbers, take into account, the iPhone 6/6+ sales are only for 1 out of the 3 months.
Score: 4 Votes (Like | Disagree)
Avatar
77 months ago

But I am shocked that more people are choosing the older iPhones rather than the newer models.

I don't think that's ever happened before... has it? I was under the impression that the current model has always handily outsold the older models. Maybe I was wrong.

So what's going on here? Are people turned off by the new sizes?


The data covers a three month period but the new iPhone 6 models were only on sale for one of those months.
Score: 3 Votes (Like | Disagree)
Avatar
77 months ago

Kantar observed the iOS device breakdown as follows:

33% - iPhone 6
26% - iPhone 5S
16% - iPhone 5C
10% - iPhone 6 Plus
(I'm assuming the other 15% are iPads)

We've heard other reports saying that the iPhone 6 has been outselling the iPhone 6 Plus 3-to-1... so I'm not really shocked by Kantar's findings.

But I am shocked that more people are choosing the older iPhones rather than the newer models.

I don't think that's ever happened before... has it? I was under the impression that the current model has always handily outsold the older models. Maybe I was wrong.

So what's going on here? Are people turned off by the new sizes?

Or is it an availability problem? Maybe there are iPhone 4S users who are ready to upgrade... but only the 5S and 5C are available at the time.

Thoughts?

I'm just curious about the difference between current iPhone models and not-current iPhone models.

Right now... the not-current iPhones are selling more than the current iPhones.

I know Apple doesn't break down sales by model... but how well do you think the iPhone 5S sold this time last year compared to the 5C and 4S? Was it a similar "old vs new" situation like we have today?


It's rather simple. 5S was and is THAT good and many people still prefer compact phones. Hardware-wise, the 6 isn't that much better than the 5S, so you are only left with the size, Apple Pay (which is only relevant in the US as of now), battery life, particularly on the 6 Plus, and that's pretty much it. I was about to buy the 5S myself, but ultimately decided that I no longer need the iPad after buying the MBP, but I still need a device with a good battery life and the capability for at least some on-the-go productivity, so I went with the 6 Plus.
Score: 2 Votes (Like | Disagree)
Avatar
77 months ago

I think one of the reasons iPhone 5s still selling well is iPhone 6 doesn't have huge improvements over it.

A8 chip is great but 64-bit happened last year and the difference between A8 and A7 is very little compared to A7 and A6. M8's only difference from M7 is the ability to count floors, so that doesn't do it also.

Apple Pay and NFC are nice improvements but outside of the US it's not very important, even if it was available in my country I don't think Apple Pay would make a notable difference in my life.

Main difference between 5s, 6 and 6 Plus is screen size and therefore resolution. So I think people choosing 5s are simple choosing screen size, because they don't care much about these improvements.

I also think another reason for this is the availability problem. I think 5s will still sell well compared to past years but it won't be like this close to 6 and 6 Plus.

Cut the BS.

The reasons are that supply is limited and the new iPhones only account for one month out of 3.
Score: 2 Votes (Like | Disagree)
Avatar
77 months ago

Kantar observed the iOS device breakdown as follows:

33% - iPhone 6
26% - iPhone 5S
16% - iPhone 5C
10% - iPhone 6 Plus
(I'm assuming the other 15% are iPads)

We've heard other reports saying that the iPhone 6 has been outselling the iPhone 6 Plus 3-to-1... so I'm not really shocked by Kantar's findings.

But I am shocked that more people are choosing the older iPhones rather than the newer models.

I don't think that's ever happened before... has it? I was under the impression that the current model has always handily outsold the older models. Maybe I was wrong.

So what's going on here? Are people turned off by the new sizes?

Or is it an availability problem? Maybe there are iPhone 4S users who are ready to upgrade... but only the 5S and 5C are available at the time.

Thoughts?

I'm just curious about the difference between current iPhone models and not-current iPhone models.

Right now... the not-current iPhones are selling more than the current iPhones.

I know Apple doesn't break down sales by model... but how well do you think the iPhone 5S sold this time last year compared to the 5C and 4S? Was it a similar "old vs new" situation like we have today?


It's because 5S/5C are more affordable especially for other countries in Asia or South America or Africa.
Score: 2 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

French iPhone Boxes Come Packed in an Outer Box With Separate EarPods

Wednesday October 21, 2020 6:52 am PDT by
After the news that France would be the only territory to continue to include EarPods with the iPhone, it seems that Apple is not packing the earbuds within the iPhone's box (via iGeneration). Screenshot from TheiCollection's review video The French iPhone 12 and iPhone 12 Pro does not have a different retail box to accommodate EarPods, meaning that all iPhone boxes are consistent...

Some Defective Apple iPhone 12 Cases Shipping Without Speaker Holes

Wednesday October 21, 2020 12:54 pm PDT by
At least two customers who have purchased iPhone 12 cases have received defective cases that do not have speaker holes, which obscures the sound. Photo by Reddit user zarnold16 There have been two separate threads on Reddit from iPhone 12 customers who purchased a case and received one without speaker holes. One customer was told by an Apple advisor that the case wasn't meant to have...

Watch: New iPad Air Unboxing Videos and First Impressions

Wednesday October 21, 2020 6:00 am PDT by
Apple's embargo has lifted on reviews for the new iPad Air ahead of its launch on Friday. In addition to our more detailed review roundup, we've shared a handful of unboxing videos and first impressions of the device below. The new iPad Air via Karl Conrad The new iPad Air features a larger 10.9-inch edge-to-edge display, a faster A14 Bionic chip, and a USB-C port instead of Lightning. It is...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...