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FCC Document Details New Apple-Developed Wireless Beats Solo2 Headphones
The first Beats product to be released under Apple's guidance has been unveiled in documents recently submitted to the FCC, suggesting Apple will soon be releasing a pair of Beats Solo2 headphones that include wireless Bluetooth functionality.
As seen in diagrams, the design of the new wireless Solo2 headphones is nearly identical to Beats' existing Solo2 line. The Solo2 headphones are the company's newest product, released in May, just a day after Apple's Beats acquisition became official.
The Beats Solo2 headphones will contain Bluetooth and BLE radios, allowing them to function wirelessly. Beats currently offers a wireless version of its more expensive Studio headphones, but its Solo2 line is somewhat more affordable. The company's current non-wireless Studio headphones retail for $300 while the wireless version retails for $379, suggesting Solo2 wireless headphones could sell for approximately $279 if it uses the same markup.
At $3 billion, Apple's Beats acquisition is its largest in history, and Beats' line of successful headphones was said to be one of the driving factors behind the purchase. Beats' aggressive marketing tactics and clever advertising campaigns have skyrocketed its headphones to popularity, and they are very popular with athletes and the younger demographic. A survey released shortly after the acquisition was finalized suggested that a large percentage of students believed Beats would make Apple more "cool."
The new Solo2 wireless headphones remain under FCC review for the time being and a potential release date is unknown.
As seen in diagrams, the design of the new wireless Solo2 headphones is nearly identical to Beats' existing Solo2 line. The Solo2 headphones are the company's newest product, released in May, just a day after Apple's Beats acquisition became official.
The Beats Solo2 headphones will contain Bluetooth and BLE radios, allowing them to function wirelessly. Beats currently offers a wireless version of its more expensive Studio headphones, but its Solo2 line is somewhat more affordable. The company's current non-wireless Studio headphones retail for $300 while the wireless version retails for $379, suggesting Solo2 wireless headphones could sell for approximately $279 if it uses the same markup.
At $3 billion, Apple's Beats acquisition is its largest in history, and Beats' line of successful headphones was said to be one of the driving factors behind the purchase. Beats' aggressive marketing tactics and clever advertising campaigns have skyrocketed its headphones to popularity, and they are very popular with athletes and the younger demographic. A survey released shortly after the acquisition was finalized suggested that a large percentage of students believed Beats would make Apple more "cool."
The new Solo2 wireless headphones remain under FCC review for the time being and a potential release date is unknown.
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68 months ago
What will sound quality be like? IMO nothing beats Bose
lol Bose is almost as bad as Beats. Cheap components and horribly overpriced for what you get.
68 months ago
This could be the turning point for crappy sounding overpriced beats headphones.
Oh who am I kidding...
Oh who am I kidding...
68 months ago
this, for billions of dollars?
Yes, if you are that Naive. :rolleyes::rolleyes:
68 months ago
What will sound quality be like? IMO nothing beats Bose and I find Dr Dres very poor quality comparing to budget headphones, forget comparing them to high end headphones!!
Grado, Beyer Dynamic, Audio Technica, Sennheiser, Shure, Sony, and countless other companies all make headphones that put Bose to shame.( and often for far less money)
Bose are the same overpriced junk as Beats, but instead of being marketed towards teens they're marketed towards an older audience.
68 months ago
Is this commentary from the echo chamber, or do Beats headphones really lack in sound quality? How can that be if they are making such high margins on the products? Is it all about the brand, and they could care less about the quality?
Got a comparison to point to?
They really do lack in sound quality, at least up to the Solo HDs (haven't listened to the newest stuff). It's bass heavy. Mids and highs are terrible. If you're looking for loud and low, they're OK. Anything with detail or a neutral sound profile? Nope.
As you suggest, it's entirely about branding. They make high margins on the products because consumers are stupid and don't know any better. Or don't care. Through a combination of apathy and willful ignorance, along with good marketing, the brand peddles POS gear as "high quality," and the ignorant masses eat it up. They don't actually care about sound quality, nor need they as a mass market product -- most people's source material is heavily encoded 128 kbps.
Same thing with Bose, though they targeted the upper end of the low end market (older people). I'm sure there will be a bunch of Bose apologists in here, though. For the record, I do own a pair of QC15s, and while they're great for noise canceling, the sound quality is average at best.
If you want a comparison for good headphones, go look at Sennheiser, Grado, AT, or even the Sony high ends.
68 months ago
I can't even come close to grasping the concept of spending that much money on a pair of head phones. The sound isn't that much better. Not worth $300. The company is not worth $3Billion. Apple should have spent this money on something useful such as legacy software support that would have kept the hundreds of thousands of older software programs able to work in Yosemite. That would have been useful.
And that's why you're sitting to your computer on a forum typing away with your opinions while Apple is sitting on billions of dollars of available cash. I think they know about business and what something is worth far more than you.
68 months ago
Bose can be a hit or a miss. My car's Bose sucks butt; however, Bose Soundlink Mini at home is awesome for its size.
68 months ago
And I bet they'll still sound like crap.
Anyone who is serious about audio knows that that kind of money is better spent elsewhere.
Anyone who is serious about audio knows that that kind of money is better spent elsewhere.
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