Fitbit today has launched its newest wearable activity tracking device, the Fitbit Force, reports AllThingsD. The Bluetooth 4.0 wristband includes all the features of the popular Fitbit Flex activity wristband that was launched in May of last year, and adds new features such as a built-in altimeter that measures workout data such as stairs climbed, a bigger OLED screen, watch capabilities, and an "Active Minutes" feature that tracks the varying levels of exercise.
A powerful Force for everyday fitness, this sleek wristband is with you all the time. Stay motivated to keep moving with real-time stats right on your wrist. Track steps taken, distance traveled, calories burned, stairs climbed and active minutes throughout the day. At night, track your sleep and wake up silently with a vibrating alarm.
The device will gain additional features particular to iPhone users running iOS 7, including the ability to receive call notifications on the wristband. Reports AllThingsD:
Soon after launch, Fitbit will release a software update that will allow iPhone users running iOS 7 to receive notifications about incoming calls (name and phone number) on the Force’s display. The wristband can also vibrate to alert you to a call.
Including this feature is sort of an experiment for Fitbit to gauge people’s interest in getting these types of alerts on a fitness-tracking device. Based on the reaction, the company will then decide whether adding other notifications for things like new text messages and email makes sense.
The release of the Fitbit Force comes as Nike is expected to release a follow-up to its Fuelband activity tracker, along with speculation that Apple will release an iWatch wearable device in the relatively near future, a device which may also contain fitness tracking features.
The Fitbit Force wristband can be ordered from the Fitbit web store for $129.95, with shipments beginning in 3-4 weeks.