Apple to Cease Selling Fitbit Activity Tracking Devices in Stores

Apple has plans to stop selling Fitbit's line of activity tracking devices in its stores as it prepares to launch its own Apple Watch in the coming months, reports Re/code.

While it is not known why Apple plans to cease selling Fitbit products, its decision comes shortly after Fitbit told its users that it had no plans to integrate with Apple's HealthKit at the current time, as it was "working on other exciting projects" for its users.

fitbitforce
Fitbit's line of activity trackers are similar in function to the Apple Watch, offering users the ability to track their steps taken, distance traveled, calories burned, stairs climbed, and sleep quality. Recent rumors have suggested Fitbit has several new devices in the works that will launch soon, with all of the above features plus a heart rate monitor. A heart rate monitor is one of the key features of the Apple Watch.

Apple sells many other types of fitness tracking devices both in its online store and in retail locations, including the UP from Jawbone and the Nike Fuelband, and it is unclear whether Apple will continue to sell these devices or if the ban is limited to Fitbit.

Fitbit's activity trackers won't be the first products Apple has stopped selling in recent weeks. Just last week, news surfaced that Apple was preparing to remove Bose audio products from its stores. While the reason for that removal was unclear, it was likely related to Apple's recent Beats Electronics acquisition. Apple has indeed gone ahead and started removing the headphones from its retail stores according to both Twitter users and tips received by MacRumors.

Top Rated Comments

darkslide29 Avatar
99 months ago
"Fitbit told its users that it had no plans to integrate with Apple's HealthKit"

That's reason enough. There's no reason for Apple to sell or showcase items in its store that don't integrate well with their own products.
Score: 42 Votes (Like | Disagree)
Menopause Avatar
99 months ago
Excellent. Serves Fitbit right for being snobby, proud teenagers rejecting HealthKit support.
Score: 17 Votes (Like | Disagree)
spectrumfox Avatar
99 months ago
Some of the responses from people on this board are bordering on scary.

For example, saying FitBit deserves to go out of business because they don't want to support Apple's HealthKit, and they deserve what they get.

Since when was partnering with Apple a requirement for a company?
Score: 16 Votes (Like | Disagree)
Kaibelf Avatar
99 months ago
I'm on board with this. The main Apple area of the store is nice, but the rest of it looks like a bazaar sometimes. They need to get rid of this other junk that isn't built explicitly in a partnership. Fitbit is no better on iOS than on Android, so they shouldn't get this prime real estate ahead of someone else who IS trying to be mutually beneficial. Same with Bose. If they want to actively FINE people for preferring a different brand, even if it's for a cause, then I really am not interested in their products. Same with the whole Samsung "you can't use the phone you prefer at the Olympics" nonsense. Tacky.
Score: 12 Votes (Like | Disagree)
Raketemensch Avatar
99 months ago
But Fitbit tracks sleep.

Sleep tracking is one of the main things that attracts me to Fitbit.

The Apple watch won't be able to track sleep, since that's when they expect people to charge it every night.

Honestly, as odd as it sounds, that's one of the main marks against the Aple Watch in my brain right now.
Score: 10 Votes (Like | Disagree)
Solomani Avatar
99 months ago
Excellent. Serves Fitbit right for being snobby, proud teenagers rejecting HealthKit support.
Well, this should be no surprise.

FitBit says: "We don't have plans to adopt your HealthKit stuff, Apple."

Apple says: "There are dozens of other companies that are already supporting our HealthKit apps. They would love to see their products on our Retail Store shelves. We need to make room for their products, so yours will have to be removed from the shelves. They'll be taking your spot."
Score: 10 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...