Apple to Cease Selling Fitbit Activity Tracking Devices in Stores

Apple has plans to stop selling Fitbit's line of activity tracking devices in its stores as it prepares to launch its own Apple Watch in the coming months, reports Re/code.

While it is not known why Apple plans to cease selling Fitbit products, its decision comes shortly after Fitbit told its users that it had no plans to integrate with Apple's HealthKit at the current time, as it was "working on other exciting projects" for its users.

fitbitforce
Fitbit's line of activity trackers are similar in function to the Apple Watch, offering users the ability to track their steps taken, distance traveled, calories burned, stairs climbed, and sleep quality. Recent rumors have suggested Fitbit has several new devices in the works that will launch soon, with all of the above features plus a heart rate monitor. A heart rate monitor is one of the key features of the Apple Watch.

Apple sells many other types of fitness tracking devices both in its online store and in retail locations, including the UP from Jawbone and the Nike Fuelband, and it is unclear whether Apple will continue to sell these devices or if the ban is limited to Fitbit.

Fitbit's activity trackers won't be the first products Apple has stopped selling in recent weeks. Just last week, news surfaced that Apple was preparing to remove Bose audio products from its stores. While the reason for that removal was unclear, it was likely related to Apple's recent Beats Electronics acquisition. Apple has indeed gone ahead and started removing the headphones from its retail stores according to both Twitter users and tips received by MacRumors.

Top Rated Comments

darkslide29 Avatar
106 months ago
"Fitbit told its users that it had no plans to integrate with Apple's HealthKit"

That's reason enough. There's no reason for Apple to sell or showcase items in its store that don't integrate well with their own products.
Score: 42 Votes (Like | Disagree)
Menopause Avatar
106 months ago
Excellent. Serves Fitbit right for being snobby, proud teenagers rejecting HealthKit support.
Score: 17 Votes (Like | Disagree)
spectrumfox Avatar
106 months ago
Some of the responses from people on this board are bordering on scary.

For example, saying FitBit deserves to go out of business because they don't want to support Apple's HealthKit, and they deserve what they get.

Since when was partnering with Apple a requirement for a company?
Score: 16 Votes (Like | Disagree)
Kaibelf Avatar
106 months ago
I'm on board with this. The main Apple area of the store is nice, but the rest of it looks like a bazaar sometimes. They need to get rid of this other junk that isn't built explicitly in a partnership. Fitbit is no better on iOS than on Android, so they shouldn't get this prime real estate ahead of someone else who IS trying to be mutually beneficial. Same with Bose. If they want to actively FINE people for preferring a different brand, even if it's for a cause, then I really am not interested in their products. Same with the whole Samsung "you can't use the phone you prefer at the Olympics" nonsense. Tacky.
Score: 12 Votes (Like | Disagree)
Raketemensch Avatar
106 months ago
But Fitbit tracks sleep.

Sleep tracking is one of the main things that attracts me to Fitbit.

The Apple watch won't be able to track sleep, since that's when they expect people to charge it every night.

Honestly, as odd as it sounds, that's one of the main marks against the Aple Watch in my brain right now.
Score: 10 Votes (Like | Disagree)
Solomani Avatar
106 months ago
Excellent. Serves Fitbit right for being snobby, proud teenagers rejecting HealthKit support.
Well, this should be no surprise.

FitBit says: "We don't have plans to adopt your HealthKit stuff, Apple."

Apple says: "There are dozens of other companies that are already supporting our HealthKit apps. They would love to see their products on our Retail Store shelves. We need to make room for their products, so yours will have to be removed from the shelves. They'll be taking your spot."
Score: 10 Votes (Like | Disagree)

Popular Stories

applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...