Google Wallet Sees Surge in Usage Alongside Apple Pay Launch

Increased consumer interest in NFC mobile payments related to Apple's recent launch of its Apple Pay mobile payment service appears to be having benefits for other services as well, reports Ars Technica. A major beneficiary of this new consumer awareness of mobile transactions is Google Wallet, which reportedly has seen a marked increase in usage over the past few months.

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NFC-based mobile payments have had a boost in recent months, possibly thanks to the launch of Apple Pay, which was announced in September. Now, a person with knowledge of the matter tells Ars that Google Wallet, which launched back in 2011 and saw tepid success in the ensuing three years, has had considerable growth in the last couple of months. According to our source, weekly transactions have increased by 50 percent, and in the recent couple of months, new users have nearly doubled compared to the previous month.
Apple launched its mobile payment service in October with the support of major retailers and credit card companies. The service logged over 1 million card activations in the first three days of usage with overall positive reviews.

The Apple Pay launch was not without controversy with both CVS and Rite Aid suspending their mobile payments shortly after the service made its official debut, moves that affected not only Apple Pay but all NFC-based payment services including Google Wallet.

The two pharmacy chains, along with a number of other major retailers, are developing a competing service, CurrentC, which as currently implemented uses QR codes and an app to process transactions. The shutting down of NFC at these retailers has even resulted in an alliance between Android and iOS users on Reddit to boycott retailers involved in the CurrentC effort.

Related Roundup: Apple Pay

Top Rated Comments

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68 months ago

this is outrageous! how DARE google wallet not accept apple pay! class action lawsuitzzz


I think I just got a nosebleed from how little that makes sense.
Rating: 33 Votes
68 months ago
Apple has a lot of public awareness. Nothing exists until Apple releases it.

That was the magnetism Steve Job had.
Rating: 25 Votes
68 months ago
Leave it to Apple to shake everything up. Ha!
Rating: 19 Votes
68 months ago
It's time for a thank you letter, Mountain View!

Glassed Silver:mac
Rating: 13 Votes
68 months ago
Dear Google,

You're very welcome.

Love,
Apple.
Rating: 10 Votes
68 months ago

does everything need a sarcasm tag nowadays? i really didn't think Poe's Law was even possible with a comment like the one i made.

Never underestimate people's ability to misinterpret posts on the internet.
Rating: 8 Votes
68 months ago

@ teslo - Google Wallet not accepting Apple Pay? Go read an article on the internet - any article - and by read, I mean, more than a quick dyslexic skim of their titles.


does everything need a sarcasm tag nowadays? i really didn't think Poe's Law was even possible with a comment like the one i made.
Rating: 8 Votes
68 months ago

I think I just got a nosebleed from how little that makes sense.


Man, this website sure has a lot of people that don't understand sarcasm.
Rating: 7 Votes
68 months ago
Good for them. I'm happy to see any type on NFC payment succeed since it means that more retailers will adopt NFC payments.
Rating: 7 Votes
68 months ago
Google Wallet would have done much better if they operated in markets that were already rich with NFC payment options before.

Currently, Google Wallet is only available in USA. The USA is notoriously terrible for advances in Credit Card technologies (Still mainly using swipe).

So yes, it makes sense that with NFC readers becoming more popular now, especially with Apple pay's media attention, that Google Wallet will benefit as well.

What makes less sense for google wallet, is why not target markets that have had NFC technology in place for years, with no software to service them (Like Canada)
Rating: 6 Votes

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