Southwest Airlines Adds Beats Music to In-Flight Entertainment Systems

Starting this week, travelers on select Southwest Airlines flights will be able to listen to music streamed via Apple's Beats Music service. The airline today announced this new Beats Music option and provided a live demonstration onboard a 737 emblazoned with the Beats Music logo.

southwest-beats
Southwest adopted Beats Music in response to growing consumer interest in streaming music.

"Southwest connects our Customers to what is important in their lives and in this case, it's music," said Kevin Krone, Southwest Airlines Chief Marketing Officer. "We continue to enhance our onboard offerings to remain current as our Customers' needs evolve, and with the addition of Beats Music on our entertainment portal, we're doing just that."

The in-flight service is free and includes hundreds of music lists compiled by Beats' own expert curators. It is available on WiFi-enabled Southwest flights and is compatible with iOS, Android, and other devices.

Apple purchased Beats Music and Beats Electronics in a $3 billion deal that was finalized earlier this year. As part of the deal, Beats co-founders Jimmy Iovine and Dr. Dre joined Apple and are reportedly using their music contacts and Apple's clout help make inroads in the streaming music market. Rumors suggest Apple is working to lower Beats' pricing and revamp the service early next year.

Top Rated Comments

(View all)
Avatar
77 months ago
Deleted.
Score: 14 Votes (Like | Disagree)
Avatar
77 months ago

It's an extension of their Wi-Fi offering. Southwest optimizes their Wi-Fi for in-flight entertainment, which is free to customers as it is subsidized by sponsors. Actual Internet service on Southwest is actually pretty slow (all airplane Wi-Fi is slow, but I tend to get better throughput on American and Delta, which use GoGo Inflight, while Southwest uses Row 44).

----------



And how does that differ from any other airline? Some of the newer American jets have powerpoints at ever seat, which is nice, but there's a lot of old stock out there.


I fly Southwest everywhere I can, cheap, bags fly free, and the staff is much nicer then any of the workers from other airlines (cough United).

Now if you always fly first class I get it, but for the average person Southwest is great.
Score: 8 Votes (Like | Disagree)
Avatar
77 months ago

I wonder if Dr. Dre, Tim Cook, and Trent Reznor will be flying Southwest from now on.

I'm wondering if NFL players will now be banned from flying Southwest by the NFL (Bose) :D.
Score: 6 Votes (Like | Disagree)
Avatar
77 months ago
Not only there is no more leg room to sit on Southwest now they are more ghetto/hipster.
Score: 5 Votes (Like | Disagree)
Avatar
77 months ago
And yet Southwest is a member of MCX, so what you'll be able to use CurrentC to pay for an Apple service?
Score: 3 Votes (Like | Disagree)
Avatar
77 months ago

Not enough to entice me to fly on their dirty grungy late sky bus.

After flying a United regional jet from STL-IAD (sorry United, but there's nothing "regional" about flying halfway across the country), I'd take a Southwest 737 any day of the week.
Score: 3 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of 3rd party widgets at launch, iOS users around the...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

AirPods Studio Rumored to Come With U1 Chip, Ultra-Wideband Said to Be Vital to Future Apple Ecosystem

Sunday September 20, 2020 6:17 am PDT by
Proven leaker known as "L0vetodream" has today shared a range of information about the ultra-wideband U1 chip in Apple's upcoming AirTags item trackers and AirPods Studio headphones. The first of a series of tweets shared today simply stated that AirPods Studio will contain an ultra-wideband U1 chip. It seems likely that the U1 chip would be used in AirPods Studio to track the location of...

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

Top Stories: Apple Event Recap, Apple Watch Series 6, Redesigned iPad Air, and More

Saturday September 19, 2020 6:00 am PDT by
This week's news was obviously dominated by Apple's media event and the launch of iOS 14, but there was a lot to digest, so check out our summary below for the high-level view of the past week. With the exception of the massively redesigned iPad Air, all of the new hardware introduced this week is starting to appear on store shelves and on customers' doorsteps, while all of the new software...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...