Southwest Airlines Adds Beats Music to In-Flight Entertainment Systems

Starting this week, travelers on select Southwest Airlines flights will be able to listen to music streamed via Apple's Beats Music service. The airline today announced this new Beats Music option and provided a live demonstration onboard a 737 emblazoned with the Beats Music logo.

southwest-beats
Southwest adopted Beats Music in response to growing consumer interest in streaming music.

"Southwest connects our Customers to what is important in their lives and in this case, it's music," said Kevin Krone, Southwest Airlines Chief Marketing Officer. "We continue to enhance our onboard offerings to remain current as our Customers' needs evolve, and with the addition of Beats Music on our entertainment portal, we're doing just that."

The in-flight service is free and includes hundreds of music lists compiled by Beats' own expert curators. It is available on WiFi-enabled Southwest flights and is compatible with iOS, Android, and other devices.

Apple purchased Beats Music and Beats Electronics in a $3 billion deal that was finalized earlier this year. As part of the deal, Beats co-founders Jimmy Iovine and Dr. Dre joined Apple and are reportedly using their music contacts and Apple's clout help make inroads in the streaming music market. Rumors suggest Apple is working to lower Beats' pricing and revamp the service early next year.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...

Top Rated Comments

MacFather Avatar
127 months ago
Deleted.
Score: 14 Votes (Like | Disagree)
fenderbass146 Avatar
127 months ago
It's an extension of their Wi-Fi offering. Southwest optimizes their Wi-Fi for in-flight entertainment, which is free to customers as it is subsidized by sponsors. Actual Internet service on Southwest is actually pretty slow (all airplane Wi-Fi is slow, but I tend to get better throughput on American and Delta, which use GoGo Inflight, while Southwest uses Row 44).

----------



And how does that differ from any other airline? Some of the newer American jets have powerpoints at ever seat, which is nice, but there's a lot of old stock out there.

I fly Southwest everywhere I can, cheap, bags fly free, and the staff is much nicer then any of the workers from other airlines (cough United).

Now if you always fly first class I get it, but for the average person Southwest is great.
Score: 8 Votes (Like | Disagree)
Plutonius Avatar
127 months ago
I wonder if Dr. Dre, Tim Cook, and Trent Reznor will be flying Southwest from now on.
I'm wondering if NFL players will now be banned from flying Southwest by the NFL (Bose) :D.
Score: 6 Votes (Like | Disagree)
TsMkLg068426 Avatar
127 months ago
Not only there is no more leg room to sit on Southwest now they are more ghetto/hipster.
Score: 5 Votes (Like | Disagree)
dontwalkhand Avatar
127 months ago
And yet Southwest is a member of MCX, so what you'll be able to use CurrentC to pay for an Apple service?
Score: 3 Votes (Like | Disagree)
yg17 Avatar
127 months ago
Not enough to entice me to fly on their dirty grungy late sky bus.
After flying a United regional jet from STL-IAD (sorry United, but there's nothing "regional" about flying halfway across the country), I'd take a Southwest 737 any day of the week.
Score: 3 Votes (Like | Disagree)