Apple VP Greg Joswiak Apologizes for iOS 8.0.1 Bug, Points to Software Distribution as Cause

Apple's VP of iPhone marketing, Greg Joswiak, sat down for an interview with Re/code's Ina Fried and Walt Mossberg this afternoon, discussing iPhone 6 and 6 Plus supply, the flawed iOS 8.0.1 update, Apple Pay, and the Apple Watch.

According to Joswiak, the major iOS 8.0.1 bug that caused many iPhone 6 and 6 Plus users to lose access to both cellular service and Touch ID was caused by the software distribution rather than a flaw in the software. "It wasn't the software itself, it was the way it was distributed, said Joswiak. "We're very sorry."

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The iOS 8.0.1 bug surfaced shortly after the software was first released, bricking many iPhone 6 and 6 devices. Apple pulled the update a few hours later, directed users to downgrade to iOS 8, and released iOS 8.0.2 to fix the problem the next day.

On the iPhone 6 and 6 Plus, Joswiak echoed a statement made by Tim Cook during Apple's recent earnings call, saying that while he's not sure which iPhone had higher demand, Apple is selling everything that it makes. According to Joswiak, Apple's goal isn't to sell the most iPhones, but to provide a better experience.

Repeating much of what Tim Cook had to say on Apple Pay and the situation with Rite Aid/CVS, Joswiak commented that retailers aiming to be successful will accept the way customers want to pay. He went on to state that Apple is focused on improving mobile payments for consumers, minimizing the amount of personal data shared and keeping that data safe from hackers.

Some of Joswiak's final comments were on the Apple Watch. When Mossberg implied that the Apple Watch could cost thousands of dollars, Joswiak told the audience that a wider price range allows customers to choose the best option for them.

Update: Re/code has uploaded an excerpt video from Joswiak's interview.

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Top Rated Comments

ifij775 Avatar
126 months ago
"it was the way it was distributed" ??

:rolleyes:

Yea, it shouldn't have been distributed
Score: 50 Votes (Like | Disagree)
griffd Avatar
126 months ago
Why do you find it hard to believe that 8.0.1 was fine, and it was the over-the-air update or update scripts that caused the issue? In fact this can easily be verified by looking at the 8.0.1 as distributed via iTunes or the developer portal. Either way, it was Apple's fault, so nobody is passing the blame here, they are just giving us more details about what went wrong, which is awesome if you ask me, because normally they are much less transparent.
Score: 23 Votes (Like | Disagree)
unibility Avatar
126 months ago
again blaming others instead of taking ownership.
Score: 22 Votes (Like | Disagree)
Peace Avatar
126 months ago
"it was the way it was distributed" ??

Boy now I'm more confused.

:rolleyes:
Score: 18 Votes (Like | Disagree)
KPOM Avatar
126 months ago
once again blaming others instead of taking ownership of it.

They aren't pointing the fingers at anyone. They are explaining how it happened. The code was fine. Somehow, the OTA process got screwed up. Apple was responsible for both.
Score: 13 Votes (Like | Disagree)
Rogifan Avatar
126 months ago
Uh-oh... you know what that means.

Well one of the watches is 18-karat gold. What do people expect that to cost?

----------

once again blaming others instead of taking ownership of it.

So that's why he said Apple was "very sorry"? Because he's blaming others? :rolleyes:
Score: 13 Votes (Like | Disagree)