Nike CEO Hints at Continued Partnership With Apple to Develop Stylish Fitness Wearables
Nike CEO Mark Parker sat down with Bloomberg's Stephanie Ruhle to discuss the company's brand and product strategy (via The Guardian). During the 13-minute-long "Market Makers" segment, Parker confirmed that he is bullish on Apple and the wearables market, hinting at a continued partnership between the two companies at the 9:45 mark.
Though Nike recently discontinued further development on its FuelBand fitness wearables, the sports and fitness company is not ready to abandon the wearables market, instead waiting for the market to mature beyond it current geeky status.
"I think it’s going to be a big part of the future, absolutely," said Parker. "I think the form it takes is critical. You can go from the very geeky kind of wearables today – we’ve all seen some of those – to what I think you’ll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes."
Echoing his earlier comments, Parker suggested Apple may be part of Nike's wearables strategy with the Nike CEO noting that the two companies that have a long history of working together can do things together they couldn't do alone.
"Technologically we can do things together that we couldn’t do independently," Parker said. "So yeah, that’s part of our plan, to expand the whole digital frontier in terms of wearables, and go from what we say is tens of millions of users – right now there’s 25 million Nike+ users – to hundreds of millions."
Parker wouldn't divulge details on any upcoming Apple-Nike collaborations, but the companies traditionally have worked together to promote each other's health and fitness technologies. Apple
has sold the FuelBand fitness bracelet in its retail stores, while the
Nike+ Move app
was among the first to support the M7 motion co-processor in the iPhone 5s.
The fitness partnership between Apple and Nike actually extends back to 2006 with the launch of Nike+iPod products such as the "Sport Kit" that allowed users to embed sensors in Nike shoes to wirelessly communicate exercise information to the iPod nano. Parker also has a long-term relationship with the Apple's leadership, having worked closely with both Steve Jobs and Tim Cook, with Cook having served on Nike's Board of Directors since 2005.
Popular Stories
Apple is expected to release iOS 18.1 on Monday, October 28, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks the first significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a ...
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple Intelligence, and more. Image Credit: Vanity Fair Cook admitted that the Vision Pro headset is not a mass-market product due to its high price. "At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have...
Apple today released a new firmware update for the original AirPods Pro, the AirPods 2, the AirPods 3, and the Lightning version of the AirPods Max headphones. The new firmware is version 6F21, up from the prior 6A326 firmware that these devices were previously running. There is no word on what's included in the firmware, but given that these are all older models, it is likely that the new...
Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports. Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of...
Apple's Mac mini has long been a powerhouse in a compact form, offering impressive performance in a small package. With rumors swirling about a completely overhauled new model that is likely just days away from being announced, anticipation is building for what Apple has in store. From enhanced connectivity to major hardware upgrades, the upcoming Mac mini promises to bring significant...
Just a few hours after claiming that the first Macs with M4 chips are launching "very soon," Bloomberg's Mark Gurman has followed up with a slightly more specific timeframe. In his latest social media post today, he said an "M4 Mac launch" is on Apple's schedule for next week, but he did not mention a specific day. A concept of a smaller Mac mini with front-facing USB-C ports "Busy week for...
Apple is planning to launch its first Macs with the M4 series of chips "very soon," according to Bloomberg's Mark Gurman. In a social media post today, Gurman said these Macs will include new MacBook Pro, iMac, and Mac mini models specifically. He continues to expect the next Mac mini to feature a "revamped" design, in line with his previous reporting that said the new model will be nearly...
Apple may soon release new versions of the Magic Mouse, Magic Keyboard, and Magic Trackpad, according to code found in the iOS 18.1 release candidate by MacRumors contributor Aaron Perris. There are references to a new Magic Mouse 2, Magic Trackpad 2, and several Magic Keyboards, which would include versions with Touch ID and number pads, as well as models without. While there is no...
Apple will release iOS 18.1 next week, introducing a suite of advanced hearing health capabilities to the AirPods Pro 2 and the first Apple Intelligence features. The timing of the update was confirmed by reviewers who were given early access to the AirPods Pro 2's new hearing health features, which are now known to be included in the update. The update will include three core features:...
Popular messaging app WhatsApp was today updated to add a new Home Screen widget that's specific to chats. The widget is available on the iPhone after updating to version 24.21.81, which came out this afternoon. After updating the widget can be added to the Home Screen using the Edit interface. Users can choose from Recents, Favorites, Pinned, or Frequently Contacted to get quick access to...
