Nike CEO Hints at Continued Partnership With Apple to Develop Stylish Fitness Wearables
Nike CEO Mark Parker sat down with Bloomberg's Stephanie Ruhle to discuss the company's brand and product strategy (via The Guardian). During the 13-minute-long "Market Makers" segment, Parker confirmed that he is bullish on Apple and the wearables market, hinting at a continued partnership between the two companies at the 9:45 mark.
Though Nike recently discontinued further development on its FuelBand fitness wearables, the sports and fitness company is not ready to abandon the wearables market, instead waiting for the market to mature beyond it current geeky status.
"I think it’s going to be a big part of the future, absolutely," said Parker. "I think the form it takes is critical. You can go from the very geeky kind of wearables today – we’ve all seen some of those – to what I think you’ll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes."
Echoing his earlier comments, Parker suggested Apple may be part of Nike's wearables strategy with the Nike CEO noting that the two companies that have a long history of working together can do things together they couldn't do alone.
"Technologically we can do things together that we couldn’t do independently," Parker said. "So yeah, that’s part of our plan, to expand the whole digital frontier in terms of wearables, and go from what we say is tens of millions of users – right now there’s 25 million Nike+ users – to hundreds of millions."
Parker wouldn't divulge details on any upcoming Apple-Nike collaborations, but the companies traditionally have worked together to promote each other's health and fitness technologies. Apple
has sold the FuelBand fitness bracelet in its retail stores, while the
Nike+ Move app
was among the first to support the M7 motion co-processor in the iPhone 5s.
The fitness partnership between Apple and Nike actually extends back to 2006 with the launch of Nike+iPod products such as the "Sport Kit" that allowed users to embed sensors in Nike shoes to wirelessly communicate exercise information to the iPod nano. Parker also has a long-term relationship with the Apple's leadership, having worked closely with both Steve Jobs and Tim Cook, with Cook having served on Nike's Board of Directors since 2005.
Popular Stories
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors.
The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026.
Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
If you pay for iCloud storage on your iPhone, did you know that Apple offers you five perks beyond the extra storage space, at no additional cost?
Here are the perks included with all iCloud+ plans:Private Relay keeps your Safari browsing history entirely private from network providers, websites, and even Apple.
Hide My Email generates unique, random email addresses whenever needed.
Hom...