Apple has started selling the Nike+ FuelBand (in two new colors) in Apple Retail Stores and the Online Store in the US, Canada and the UK. In some ways it's surprising that it took this long for Apple to begin carrying the wristband which launched early this year; we noted Monday that Apple likes to carry app-enabled accessories.
Apple CEO Tim Cook is a Nike board member and noted fitness enthusiast and has disclosed in the past that he wears a FuelBand.
The Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user's activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product.
The Nike+ FuelBand is available for $149 in a number of sizes, both in Apple Retail Stores and online.