Apple Begins Selling the Nike+ FuelBand in Stores and Online

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Apple has started selling the Nike+ FuelBand (in two new colors) in Apple Retail Stores and the Online Store in the US, Canada and the UK. In some ways it's surprising that it took this long for Apple to begin carrying the wristband which launched early this year; we noted Monday that Apple likes to carry app-enabled accessories.

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Apple CEO Tim Cook is a Nike board member and noted fitness enthusiast and has disclosed in the past that he wears a FuelBand.

The Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user's activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product.

The Nike+ FuelBand is available for $149 in a number of sizes, both in Apple Retail Stores and online.

Top Rated Comments

portishead Avatar
107 months ago

If Apple puts iCrap on it site then the iSheeple will follow.


yo dawg I used to spell it like that too in 1995.
Score: 11 Votes (Like | Disagree)
Menopause Avatar
107 months ago

If Apple puts iCrap on it site then the iSheeple will follow.


And you? Are you that lonely that you are wandering the iCrap/Sheeple forums, spreading pointless garbage?

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It looks awesome, but what a piece of garbage the FuelBand is. I was one of the first adopters, and since then went through 4 replacements before selling the last one on eBay. It can motivate you when it works, but that's rare.


May be you just had awfully bad luck, but 4 of my neighbors and I have it, we never ran into any problem whatsoever. Please refrain yourself from misleading people by calling it names. It's a great product.
Score: 6 Votes (Like | Disagree)
phoneorpda Avatar
107 months ago
I am sure they did it just to spite you.


-__-

...Why?

Score: 6 Votes (Like | Disagree)
janderson0719 Avatar
107 months ago

Still way overpriced.


Still want. Looks bad ass. Almost has a Back to the Future 2 feel to it. Nike Air Mags anyone?
Score: 5 Votes (Like | Disagree)
iPhD Avatar
107 months ago

If you wanted to know how far you ran, you looked at a map, or drove the route in your car.


True, but that doesn't work inside buildings. And steps is also a measure of exercise. I aim for 10,000 steps a day–and this includes my 2 mile roundtrip walk to work–but there is no way I can walk and, well, count steps at the same time.

I don't use the data to justify a doughnut. I use the data as motivation to walk instead of jumping in the car for those two miles every day. It is an extrinsic motivator for me that works.
Score: 4 Votes (Like | Disagree)
bstpierre Avatar
107 months ago

I think I'm missing the point of all this... It used to be that people ran a few miles to get exercise. If you wanted to know how far you ran, you looked at a map, or drove the route in your car. If you wanted to know if you were burning enough calories to stay fit, you looked in the mirror or stepped on a scale.

Is the point of this thing to give you exercise "credit" for walking to the mailbox and then provide an indirect estimate of how many jelly donuts you've earned?

Counting steps? I know I've walked enough steps when I've gotten where I'm going. Does it have an audio output or something so the blind can use it to dead reckon?

And isn't "normalized scoring" to factor out body build just a way of saying that having no idea how big you are is a feature not a bug?


It's a motivational tool and it gives the user a more concrete and immediate answer to the question "Are they working out enough?" than looking in the mirror.

Also, counting steps encourages some people to take the longer route instead of the quicker one.

If you ever become Digital Kid you may understand it better. ;-)
Score: 3 Votes (Like | Disagree)

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