Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
iTunes Store Now Accepting Donations for City of Hope Medical Center
Apple will transfer 100% of each donation to City of Hope, as all donations will be billed to an iTunes account. With Apple currently holding 800 million iTunes accounts, the company has a large customer base that can take part in the donation program.
Apple has conducted similar donation campaigns throughout the past few years, which include programs for Super Typhoon Haiyan relief efforts in 2013, Superstorm Sandy relief in 2012, Japanese earthquake and tsunami relief in 2011, and Haitian earthquake relief efforts in 2010.