iPhone 5c Topped UK Smartphone Sales Charts Ahead of iPhone 6 Launch

by

Smartphone sales data from Kantar Worldpanel ComTech (via Business Insider) indicates consumer interest in the iPhone 5c remained strong in the UK ahead of the iPhone 6 announcement, with the lower-cost phone actually becoming the top-selling smartphone in the country for the month of August.

smartphone-sales-uk

Kantar Worldpanel ComTech

According to Kantar Worldpanel ComTech, Apple's share of smartphone sales in the UK fell just 1.6 percentage points between July and August, with strong sales of the iPhone 5c helping to prop up overall sales just ahead of the iPhone 6 launch.

Apple has managed to limit the drop this year with its share of sales dipping just 1.6 percentage points versus July this year - almost half the equivalent drop seen in 2013 ahead of the iPhone 5 launch. This has in part been achieved through focusing on the iPhone 5c which tends to attract a slightly less tech savvy buyer who will be less likely to be holding off for the iPhone 6. The iPhone 5c was the best selling phone in Britain in August with 8.9% share, outselling the flagship iPhone 5s with 7.6% and the Samsung Galaxy S5 with 6.0%.

This sales momentum for the iPhone 5c is not expected to impact future iPhone 6 and 6 Plus sales, however, as an estimated four million iPhone owners -- one-third of all iPhone owners in the UK -- are eligible for upgrade this year.

Apple released the iPhone 6 and 6 Plus last month, with strong consumer interest generating record-breaking pre-order and first weekend sales. Apple has struggled to supply enough handsets to meet consumer demand with shipping times slipping to seven to ten days for the iPhone 6 and three to four weeks for the 6 Plus.

Top Rated Comments

(View all)
Avatar
76 months ago
Maybe I’m the only person in the universe who thinks so, but I really like my 5c. Fell on the floor countless times, once in water, but still works perfectly and hardly displays any scratch or dent.
Score: 10 Votes (Like | Disagree)
Avatar
76 months ago
Context: the 5C was really, really cheap here starting from about March this year. Many networks had "32GB for the price of 16GB" deals on, often for £30 a month. (At that price, the handset works out at something like £480, considerably cheaper than even the 16GB 5S at the time.)

And then in the period covered by this article, it got far cheaper again. For the last month could easily get contracts that effectively priced the 16GB 5C at £350, and the 32GB 5C at £400. (And probably even better offers if you dug around.) For reference, the Nexus 5 is £300 or £340 in those sizes. I think that's the reason for your sales surge: it was really stupidly good value for money.

Don't expect to see that continue on the 8GB model.

(My personal hypothesis for the price drops: Apple started offering really low wholesale prices in order to empty the supply chain of 16GB and 32GB models in preparation for discontinuing them.)
Score: 5 Votes (Like | Disagree)
Avatar
76 months ago
the white iphone 5c is the best iphone apple has ever made.
Score: 4 Votes (Like | Disagree)
Avatar
76 months ago
But I thought the iPhone 5c was a flop?

/sarcasm
Score: 4 Votes (Like | Disagree)
Avatar
76 months ago
Every one I know with the 5C loves the phone. They just use a few apps and want something that just works.
Score: 3 Votes (Like | Disagree)
Avatar
76 months ago
A few of my friends fall into the non-tech savvy iPhone 5c demographic and they love it.

Have to say that I quickly borrowed my friends and there is a noticeable difference between that and my 6, I suppose that's what you get for 2 year old tech.

Fortunately the users aren't fussed about some of the features that I am. Just goes to show that the target readers of Macrumors who initially pooh-poohed the 5c launch are just a small drop in the ocean compared to the larger market.

The 2 year old tech doesn't put me off but to release a model with only 8GB (same for the 4S re-release as well) is a bit shocking.

I had a friend ask me to help them update to iOS 8 and I couldn't understand how he only had 300MB left when there was nothing on the phone. Then I saw the fact that the accessible memory was something like 5.9GB...
Score: 3 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Microsoft to Stop Supporting Office 2016 for Mac in October

Monday August 3, 2020 12:21 pm PDT by
Microsoft's Office 2016 for Mac is set to reach its end of support date on October 13, 2020, and after that date, connecting to Office 365 services using the Office 2016 for Mac software will no longer be supported. Microsoft shared the detail in a support document from July highlighting which versions of Office will be supported for connecting to Office 365 services in the future.Connecting ...

Apple Shares Requirements for Default Third-Party Browser and Email Apps With Developers

Monday August 3, 2020 4:28 pm PDT by
Apple in iOS 14 plans to allow users to set a third-party app as the default email or browser app on an iPhone or iPad, replacing the current Apple-made default apps Safari and Mail. Apple hasn't provided many details on the new feature to users, but as noted by MacStories' Federico Vittici, Apple has shared documentation with developers who want their apps to have the option to be set as a...