Apple Working with U2 on New Music Format to Boost Digital Music Sales

Apple and U2 have a long history of working together, producing a special edition U2 iPod in 2008 and more recently releasing the band's latest album, "Songs of Innocence," for free. According to Time, Apple and U2 reportedly now are collaborating on a new music format that will boost digital music sales.

cook_u2
Details on the music format or the secret project surrounding it were not revealed, but U2's Bono says it will help musicians sell more of their music.

Bono tells TIME he hopes that a new digital music format in the works will prove so irresistibly exciting to music fans that it will tempt them again into buying music—whole albums as well as individual tracks. The point isn’t just to help U2 but less well known artists and others in the industry who can’t make money, as U2 does, from live performance. “Songwriters aren’t touring people,” says Bono. “Cole Porter wouldn’t have sold T-shirts. Cole Porter wasn’t coming to a stadium near you.”

Digital music sales are declining as consumer interest in online streaming services such as Spotify and Pandora grows. According to Nielsen SoundScan data from the first half of 2014, digital album sales fell 15 percent year over year, while digital track sales fell 13 percent. At the same time, streaming music increased 42 percent.

In the U.S., iTunes currently is the market leader for digital music downloads, but Apple is not blind to the steady decline in these digital music sales. The company launched the Pandora-like iTunes Radio along with iOS 7 and recently purchased Beats Music for $3 billion.

Top Rated Comments

Santabean2000 Avatar
86 months ago
Stop. Just stop. You're digging the hole even deeper...
Score: 44 Votes (Like | Disagree)
Planey28 Avatar
86 months ago
BYE BYE beats muppetry

Hello U2 muppetry
How long until Apple buy U2? :p
Score: 24 Votes (Like | Disagree)
Whimseh Avatar
86 months ago
Can this whole ApplexU2 thing please end?
Score: 23 Votes (Like | Disagree)
DeanLubaki Avatar
86 months ago
Lossless files >

What about giving us the damn lossless files? --'
Score: 21 Votes (Like | Disagree)
Chupa Chupa Avatar
86 months ago
A new music format? Music is music surely?
It's all in the details. A print of the Mona Lisa is nothing like seeing the real thing. Music is like that too. A compressed AAC file is deader sounding than an uncompressed AIFF. But AIFF isn't practical when bandwidth and storage is limited. So a new format that is less compressed than AAC but still retains AAC's file size frugality would be a beautiful thing. Personally, I use ALAC right now, a little compressed and somewhat large files, but not as large as AIFF.

That said I don't know how that sells more music b/c the era of big home audio is dead and portables are not going to sound much better even w/ an improved format. The real problem w/ the music industry IMHO is lack of talent. There are a lot of one-song wonders and one decent cut albums out there now, and nothing really new sounding.
Score: 16 Votes (Like | Disagree)
FlatBot Avatar
86 months ago
How long until Apple buy U2? :p

I think they already did.
Score: 16 Votes (Like | Disagree)

Top Stories

april 2021 event coverage feature

Apple Event Live Coverage: New iPads, AirTags, and More Expected [Event Over]

Tuesday April 20, 2021 9:07 am PDT by
Apple's virtual "Spring Loaded" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut updated iPad models and perhaps some other hardware such as AirTags or iMac models based on Apple silicon. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog...
m1 imac colors

Apple Announces Redesigned iMac With M1 Chip and Seven Color Options

Tuesday April 20, 2021 10:22 am PDT by
Apple has announced a new, redesigned 24-inch iMac, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals. The new iMac features a completely new compact design, and comes in a range of seven striking colors, including green, yellow, orange, pink, purple,...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
14

Apple Says iOS 14.5 Will Be Released 'Next Week'

Tuesday April 20, 2021 11:08 am PDT by
Apple today in a press release about its new AirTag item tracker announced that iOS 14.5 and iPadOS 14.5 will be available starting "next week." iOS 14.5 and iPadOS 14.5 are packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask. iOS 14.5 and iPadOS 14.5 will also be the minimum software versions...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
f1618938547

Apple Announces AirTag Tracking Devices Starting At $29 Each

Tuesday April 20, 2021 10:10 am PDT by
Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking...
Ports 2021 MacBook Pro Mockup Feature 1 copy

Stolen MacBook Pro Schematics Confirm Apple's Plans to Add More Ports and Remove Touch Bar

Wednesday April 21, 2021 10:31 am PDT by
Schematics stolen from Apple supplier Quanta Computer outline Apple's plans for the next-generation MacBook Pro models that are expected in 2021, and clearly confirm plans for additional ports and a return to MagSafe. MacRumors saw the schematics after they were leaked online, and some of them feature the logic board of the next-generation MacBook Pro. On the right side of the machine,...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
maxresdefault

Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Tuesday April 20, 2021 4:23 pm PDT by
Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an M1 iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce all of the new devices during its virtual...