ABC News' New Apple TV Channel Showing Strong Live Video Usage
Roughly six weeks ago, ABC News launched a new Apple TV channel offering a wide range of live and on-demand content from both national and select local feeds. Based on the first 30 days of availability, ABC News has now put together an infographic that offers a look at how the channel is being used. Among the interesting observations:
- Live video usage on Apple TV, which accounts for 20 percent of channel views, is 50 percent higher than on mobile and desktop combined.
- Apple TV viewers spend 65 percent more time per visit than desktop users.
- Peak usage for the ABC News Apple TV channel falls at 9 PM Eastern Time, likely due to that time period encompassing evening viewing hours for most of the United States.
Alongside today's usage data release, ABC News is also announcing the addition of three new local stations to the channel: Albuquerque (KOAT), Boston (WCVB), and Honolulu (KITV). The new additions join the original nine local stations made available on the channel at launch.
Apple has been adding new channels to the Apple TV at a fairly rapid pace, at least in the United States, although many of them require authentication through an existing cable service provider. The company has long been rumored to be working on a more powerful set-top box, but the latest rumors have suggested the device is unlikely to arrive until 2015.