Tim Cook: Apple 'Spending an Enormous Amount' on 'Macs of the Future'

Tim CookApple hasn't "given up on the Mac" like some of its competitors and has "some really cool things" coming, according to CEO Tim Cook who sat down for a wide-ranging interview with The Wall Street Journal.

Answering a question about new product categories, Cook said the company is going to focus on "only doing a few things and doing them great", but that Apple does have significant new products, in new categories, in the works.

He went on to say that he felt Apple has a long way to go in its existing categories as well, the Mac in particular.

I think Apple can grow well with great improvements and new products on its existing category of products.

[...]

And we haven't given up on the Mac. A lot of people are throwing in the towel right now on the PC. We're still spending an enormous amount on really great talent and people on the Macs of the future. And we have some really cool things coming out there. Because we believe as people walk away from the PC, it becomes clear that the Mac is what you want if you want a PC.

According to the well-sourced KGI Securities analyst Ming-Chi Kuo, Apple is planning to release an ultra-slim 12-inch Retina MacBook in the middle of 2014 and it could be one of the "really cool things" that Cook talked about.

Elsewhere in the interview Cook revealed that Apple has repurchased $14 billion in stock over the past two weeks, and that the company is open to making large acquisitions if it makes sense. He also reiterated that Apple is working on "some really great stuff" in new product categories, an assertion that Apple executives have made numerous times over the past few months.

Investor Carl Icahn, who has been agitating for an increase in Apple's stock repurchase program, tweeted today that Wall Street is "still not listening" to Cook's statements and Apple's stock price remains relatively flat.

Related Forum: MacBook

Top Rated Comments

Icaras Avatar
134 months ago
MacRumors, I beg you, just please don't post up Icahn's photo in another news article again.

Thank you.
Score: 30 Votes (Like | Disagree)
Apple fanboy Avatar
134 months ago
Tim Cook: Apple 'Spending an Enormous Amount' on 'Macs of the Future'

So will we!
Score: 24 Votes (Like | Disagree)
Moonjumper Avatar
134 months ago
Does that mean there will be a new Mac Mini soon?
Score: 24 Votes (Like | Disagree)
centauratlas Avatar
134 months ago
Bring back the 17 inch MBP or something equivalent!
PLEASE???
Score: 23 Votes (Like | Disagree)
Millah Avatar
134 months ago
WHAT!!?? You want results? Just enjoy the corporate board-speak and fluffy empty words... and smile with glorious satisfaction that something is being done. But, don't expect anything to be done.

Sounds like Cook is saying this will be a year without major innovations or products. What else does an exec say when they have little on the immediate runway?
Maybe because the guy is having to deal with an unprecedented amount of pressure and expectations for Apple to "deliver" (even though they've been delivering a steady string of benchmark products), that Steve Jobs never had to deal with.

The more Apple says nothing, the more speculation starts to take over reality and lies begin to turn into truths. But the more Apple says, the more expectations rise (unrealistically).

Apple has been delivering just as strong as when Steve Jobs was around. If you took off your rose colored shades and looked at things more rationally, you would have probably seen it too. Steve Jobs introduced 3-4 major disruptive product lines in his long career at Apple spanning decades. Yet 2 years after he's passed away, people have somehow managed to warp their recollection of history into believing Steve Jobs deliverered major disruption 2-3 times a year. I admire the guy too, but Jesus, I also admire the most important thing he built (which is Apple).

Its unbelievable. Childish. Foolish. And incredibly selfish.
Score: 22 Votes (Like | Disagree)
PassiveSmoking Avatar
134 months ago
Pleeeeeeeeeeeease give us a prosumer version of the new Mac Pro with an i7 and Radions!
Score: 21 Votes (Like | Disagree)

Popular Stories

General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...