Apple's European Black Friday Sales Go Live with Discounted Prices, Not Gift Cards

Apple's online stores for a number of European countries have just come back online for Black Friday's one-day shopping event, and unlike in Australia and New Zealand where the company is using bonus gift cards rather than discounts as customer incentives, Apple's European stores are seeing the more traditional discounted pricing scheme.

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Apple is expected to be using the gift card offer in the United States, and it is unclear why the company's European stores have stuck with discounts rather than moving to the new gift card scheme.

Examples of discounts include the following items (prices from UK store):

- iPad Air: Save £31-61
- iPad mini: Save £15 on non-Retina models, no discount on Retina models
- iPad 2: Save £25
- iPod touch: Save £25
- iPod nano: Save £11
- MacBook Air: Save £81
- MacBook Pro: Save £81 on both Retina and non-Retina models
- iMac: Save £81
- Apple TV: Save £15
- AirPort Extreme: Save £15
- AirPort Time Capsule: Save £25
- Various accessories: Discounts vary

Sales in Apple's U.S. and Canadian stores should begin at midnight Pacific Time.

Deals from third-party retailers may be even better than Apple's pricing for some customers, and we've summarized some of the best Mac and iPad deals over the past several days. We are also keeping track of deals on Apple products, accessories, software, and more in our Black Friday roundup.

Related Roundup: Apple Black Friday

Top Rated Comments

Laco Avatar
91 months ago
The thing I am curious about the most is whether you can get the student discount in addition to the gift card in the US.
Score: 5 Votes (Like | Disagree)
Darkashnet Avatar
91 months ago
Less hassle than the giftcard I suppose.

Still better deals elsewhere :)

But £81 off the £2199 Macbook Pro makes me laugh.
Score: 5 Votes (Like | Disagree)
Garrod Avatar
91 months ago
I've put off buying my a new top-spec i7 iMac for a couple of weeks. Why? Because I was waiting for today. £81 is still £81 savings and I'm pleased with that. Why are some people moaning?
Score: 2 Votes (Like | Disagree)
heimo Avatar
91 months ago
OMG, I can't believe they're only giving 100 euro discounts, that barely pays couple cups of coffee!

OMG, I can't believe they are raising prices 100 euros! That's a huge money - it could pay my parents hospital bills for 10 years and my children's education.

OMG, it's internet! Nothing makes sense unless it's in context.
Score: 2 Votes (Like | Disagree)
Gudi Avatar
91 months ago

Examples of discounts include the following items (prices not from UK store):

- iPad Air: Save 35-65€
- iPad mini: Save 21€ on non-Retina models, no discount on Retina models
- iPad 2: Save 31€
- iPod touch: Save 31€
- iPod nano: Save 11€
- MacBook Air: Save 101€
- MacBook Pro: Save 101€ on both Retina and non-Retina models
- iMac: Save 101€
- Apple TV: Save 21€
- AirPort Extreme: Save 21€
- AirPort Time Capsule: Save 31€
- Various accessories: Discounts vary

Fixed.
Score: 2 Votes (Like | Disagree)
carl0sian Avatar
91 months ago
I have 0 interest in gift cards. I don't shop at target or walmart. Too bad amazon doesn't sell idevices.


Just give me a discount, tax free sale and I'm sold:apple:
Score: 2 Votes (Like | Disagree)

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