Apple Increasing iPhone 5s Production by 75%, Cutting iPhone 5c Orders by 35%

Apple is cutting iPhone 5c orders from its suppliers by 35 percent according to analysts at NPD DisplaySearch (via AllThingsD), echoing prior reports from The Wall Street Journal and Reuters.

However, the new report goes further, claiming that iPhone 5s production has been boosted by 75 percent. This would seem to be promising news for Apple because increased sales of the 5s would lift its average revenue per iPhone sold.

Iphone 5s 5c

While the fate of the iPhone 5c is still to be determined, the iPhone 5s is doing quite well, indicating that Apple still has a strong hardcore base for its premium devices. It is worth mentioning that iPhone 5 production is scheduled to end Q3 2013; iPhone 4s’s end of life is still to be determined, as it still receives orders of 1 to 2 million units per month and only recently started selling in Indonesia.

The iPhone 5s has been in somewhat short supply with shipping lead times of 2-3 weeks from the Apple Online Store.

Apple recently began a new print ad campaign for the iPhone 5s, the first advertisements we've seen for that device after several weeks of a sustained and prominent television campaign for the iPhone 5c.

Apple CEO Tim Cook warned earlier this year about looking at any particular rumor out of the company's supply chain because, even if one is accurate, they do not paint a full picture of Apple's operations.

Top Rated Comments

(View all)
Avatar
91 months ago
A wild suggestion to Apple is to make the iPhone 5c what it was rumoured to be: a low-priced iPhone.
Score: 43 Votes (Like | Disagree)
Avatar
91 months ago
Shocking news to no one.
Score: 35 Votes (Like | Disagree)
Avatar
91 months ago
$300, off-contract, and those figures would be reversed :rolleyes:
Score: 33 Votes (Like | Disagree)
Avatar
91 months ago
What MAN would walk around with a 5c with its girly colours :eek:
Score: 25 Votes (Like | Disagree)
Avatar
91 months ago
5C sounded like a weird idea to me before it was even announced.

Not cheap enough to be the phone they want it to be.

Most people would rather just pay the extra $100 and get all the cool new features, when you think about it $100 over 2 or 3 years isn't much.
Score: 23 Votes (Like | Disagree)
Avatar
91 months ago
surprised ... not.

why buy a year old device in a cheaper to produce package if u can get the most recent one for 100€ more
Score: 23 Votes (Like | Disagree)

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