Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Tim Cook Warns Against Trying to Interpret Supply Chain Order Rumors
Cook was careful not to address any particular rumor, but warned against trying to interpret single data points, even if they happened to be accurate:
Months of rumors about order cuts and so forth, so let me take a moment to comment on these. No comment on any particular rumor.Cook made the comments during today's Q1 Results conference call.
I suggest its good to question the accuracy of any kind of rumor about build plans. Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.