Tim Cook Warns Against Trying to Interpret Supply Chain Order Rumors - MacRumors
Skip to Content

Tim Cook Warns Against Trying to Interpret Supply Chain Order Rumors

timcookTim Cook broadly addressed recent rumors that Apple may have cut iPhone 5 orders on weak demand. That particular rumor gained significant attention, resulting in a notable dip in Apple's stock price.

Cook was careful not to address any particular rumor, but warned against trying to interpret single data points, even if they happened to be accurate:

Months of rumors about order cuts and so forth, so let me take a moment to comment on these. No comment on any particular rumor.

I suggest its good to question the accuracy of any kind of rumor about build plans. Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.

Cook made the comments during today's Q1 Results conference call.

Popular Stories

Stocks App Icon and Apple Logo Feature

You Can Listen to Tim Cook's Final Earnings Call as Apple CEO Today

Thursday July 30, 2026 6:45 am PDT by
Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Cook and CFO Kevan Parekh will discuss Apple's earnings results for the second quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street analysts, anyone...
tim cook macbook pro

Tim Cook Thanks Shareholders on His Final Apple Earnings Call

Thursday July 30, 2026 3:26 pm PDT by
Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO. I just wanted to take a moment to say thank you to all of you, from our shareholders, particularly our long-term shareholders who have put their trust in us for so many years, ...
MacBook Neo on Yellow Feature

Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'

Thursday July 30, 2026 3:48 pm PDT by
Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged. On the pricing front, you know, we reluctantly raised prices. I would say we did it because we're in what I would...

Top Rated Comments

applesith Avatar
177 months ago
Analysts buy on rumors of unreal expectations.

WSJ picks up article by analysts with misinformation. Stock drops.

There is no accountability in the media anymore. It's a sham. The media chooses who they want to win regardless of the facts and what is actually happening.
Score: 15 Votes (Like | Disagree)
Dwalls90 Avatar
177 months ago
*cough* wall street journal *cough*
Score: 8 Votes (Like | Disagree)
177 months ago
Analysts,

Please continue to beat up on AAPL and drive its price back down into the double digits or lower. I need to buy a whole truckload of the stuff before they announce their television set and the market blows it up to over $1000/share. Daddy needs a new Acura next year.

Thank you,
Every investor with a clue about Apple ever

/how anyone can look at that P/E ratio and call it an underperform makes me wonder if crack cocaine is just legal on Wall Street these days or something
Score: 6 Votes (Like | Disagree)
neiltc13 Avatar
177 months ago
So basically he is asking the shareholders to maintain blind faith in the face of disappointing results.

There's no smoke without fire.
Score: 6 Votes (Like | Disagree)
Bubba Satori Avatar
177 months ago
Damage control isn't nearly as cool as insanely great.

Tim needs to get back to his old job interfacing with the UPS logisitics guy
and Apple needs to find somebody with some vision and passion.

Just sayin'.

Score: 3 Votes (Like | Disagree)
177 months ago
bottom line: why are we concern about apple's business? that's their business...
Score: 2 Votes (Like | Disagree)